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Airbridge Updates

Discover the latest updates in Airbridge.

Updates in 2025

Airbridge updates in 2025 at a glance. For more information, refer to the articles listed under Resources.

June Update

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Reporting

The attribution window can be set to up to 730 days (2 years) from the dashboard.

Lookback and Attribution Window Setup

Reporting

Up to 40 steps can be set in a Funnel Report.

Creating a Funnel Report

Ad Channel Integration

Newly added Integrated Channel:

- Rakuten Advertising, TyrAds

Ad Channels Integrated with Airbridge

Others

The dashboard UI has been updated.

May Update

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Ad Channel Integration

The integration method for Google Ads web campaigns has been improved.

Web Campaign Tracking - Google Ads

Ad Channel Integration

Google's ICM attribution data can be accessed in Airbridge.

ICM attribution data - Google Ads

Ad Channel Integration

Data support for Meta Ads postback has been extended.

Channel Integration - Meta Ads

Ad Channel Integration

Integrate with Meta Ads Conversions API.

Conversions API Integration - Meta Ads

Ad Channel Integration

Newly added Integrated Channel:

- Kakao Golf, Conet, Alwayz

Ad Channels Integrated with Airbridge

Others

Newly added mediation platform:
- Yandex Mobile Ads

Yandex Mobile Ads

April Update

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Ad Channel Integration

The [Postback Settings] menu has been revamped for easier setup and editing. Note that some channels use the previous version.

Postback Settings

Ad Channel Integration

Newly added channel for cost integration:

- Liftoff

Liftoff

Ad Channel Integration

Newly added Integrated Channel:

- ACCESSTRADE VIETNAM, AdAction, Pointpub

Ad Channels Integrated with Airbridge

Others

Airbridge has been listed in AWS Marketplace.

March Update

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Audience Manager

Newly added channels for audience integration:

- Naver

Ad channels that can receive audiences from Airbridge

Third-party Platform Integration

Newly added Third-party Platform:

- Hive Analytics

Hive Analytics

Ad Channel Integration

Newly added channel for cost integration:

- Mistplay

Mistplay

Ad Channel Integration

Newly added Integrated Channel:

- ACCESSTRADE, ADsphire, UNICORN

Ad Channels Integrated with Airbridge

February 2025

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Tracking Links

Test if the deep links work as intended using the Airbridge dashboard. Tests can be run easily through QR code scanning.

Airbridge Deep Linking Test for Marketers

Tracking Links

Create redirection-only tracking links. Data collected through them is not used for attribution.

How to Create Tracking Links for Custom Channels

Reporting

Create cohort metrics to visualize revenue and retention data for targeted cohort analysis.

Creating Cohort Metrics

Audience Manager

Newly added channels for audience integration:

- Adikteev

Ad channels that can receive audiences from Airbridge

Ad Channel Integration

Newly added Integrated Channel:

- SK Telecom

Ad Channels Integrated with Airbridge

Others

Google accounts can be used to sign up for and sign in to Airbridge.

January 2025

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Onboarding Airbridge

The current Airbridge plan and usage data can be found in the dashboard.

Airbridge Plans, Pricing, and Payment

Reporting

When creating Day N metrics, up to 180 days can be configured.

Creating Day N Metrics

Third-party Integration

Newly added third-party solution:

-Search Ads Optimization

Search Ads Optimization

Others

Upon creating a new Airbridge account, users can select the Airbridge plan that best fits their purpose of using Airbridge.

Updates in 2024

Airbridge updates in 2024 at a glance. For more information, refer to the articles listed under Resources.

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