Discover the latest updates in Airbridge.
Airbridge updates in 2025 at a glance. For more information, refer to the articles listed under Resources.
Category |
Update |
Resources |
|---|---|---|
Ad Channel Integration | The Integration Overview page has been revamped | |
Reporting & Others | Metrics such as PUR, ARPU, and ARPPU are now available directly in reports | - |
Ad Channel Integration | Cost integration with ironSource is now supported | |
Ad Channel Integration | New ad channels have been integrated. Key additions include: · ALLOUND · Septeni | |
Others | · On the [Ad Channel Integration] page, you can now view the integration types each channel supports | - |
Category |
Update |
Resources |
|---|---|---|
Audience Integration | The number of identifier types available for audience export has increased to nine, including Airbridge Device ID, GAID, IDFA, User ID, and Email | |
Reporting & Others | · The maximum date range for Actuals and Trend reports is now 6 months (184 days) · App real-time logs now include SDK version, Airbridge device ID type, action, and label · The List Tracking Links API is upgraded to support up to 1,000 links at once |
Category |
Update |
Resources |
|---|---|---|
Ad Channel Integration | Newly added integrated channel: · Pinterest Ads | |
Ad Channel Integration | Newly added channel that supports audience sync: · AdiSON Offerwall | |
Ad Channel Integration | View Meta Ads raw conversion data in reports by agreeing to the AMM terms. | |
Ad Channel Integration | Newly added third-party platform: · MoEngage | |
Ad Channel Integration | When sending events and properties to third-party platforms, you can choose to add [Airbridge] to the event or property name. | · Mixpanel |
Reporting | The tracking period for cohort metrics (Day N) is extended to 365 days. | Creating Cohort Metrics to Measure Revenue and Retention of a Targeted Cohort |
Others | · Automatic deep link encoding is now supported when creating tracking links from the dashboard. · If your desired ad channel is not yet supported, you can request integration directly from the dashboard. |
Category |
Update |
Resources |
|---|---|---|
Reporting | The attribution window can be set to up to 730 days (2 years) from the dashboard. | |
Reporting | Up to 40 steps can be set in a Funnel Report. | |
Ad Channel Integration | Newly added Integrated Channel: - Rakuten, TyrAds | |
Others | The dashboard UI has been updated. |
Category |
Update |
Resources |
|---|---|---|
Ad Channel Integration | The integration method for Google Ads web campaigns has been improved. | |
Ad Channel Integration | Google's ICM attribution data can be accessed in Airbridge. | |
Ad Channel Integration | Data support for Meta Ads postback has been extended. | |
Ad Channel Integration | Integrate with Meta Ads Conversions API. | |
Ad Channel Integration | Newly added Integrated Channel: - Kakao Golf, Conet, Alwayz | |
Others | Newly added mediation platform: |
Category |
Update |
Resources |
|---|---|---|
Ad Channel Integration | The [Postback Settings] menu has been revamped for easier setup and editing. Note that some channels use the previous version. | |
Ad Channel Integration | Newly added channel for cost integration: - Liftoff | |
Ad Channel Integration | Newly added Integrated Channel: - ACCESSTRADE VIETNAM, AdAction, Pointpub | |
Others | Airbridge has been listed in AWS Marketplace. |
Category |
Update |
Resources |
|---|---|---|
Audience Manager | Newly added channels for audience integration: - Naver | |
Third-party Platform Integration | Newly added Third-party Platform: - Hive Analytics | |
Ad Channel Integration | Newly added channel for cost integration: - Mistplay | |
Ad Channel Integration | Newly added Integrated Channel: - ACCESSTRADE, ADsphire, UNICORN |
Category |
Update |
Resources |
|---|---|---|
Tracking Links | Test if the deep links work as intended using the Airbridge dashboard. Tests can be run easily through QR code scanning. | |
Tracking Links | Create redirection-only tracking links. Data collected through them is not used for attribution. | |
Reporting | Create cohort metrics to visualize revenue and retention data for targeted cohort analysis. | |
Audience Manager | Newly added channels for audience integration: - Adikteev | |
Ad Channel Integration | Newly added Integrated Channel: - SK Telecom | |
Others | Google accounts can be used to sign up for and sign in to Airbridge. |
Category |
Update |
Resources |
|---|---|---|
Onboarding Airbridge | The current Airbridge plan and usage data can be found in the dashboard. | |
Reporting | When creating Day N metrics, up to 180 days can be configured. | |
Third-party Integration | Newly added third-party solution: -Search Ads Optimization | |
Others | Upon creating a new Airbridge account, users can select the Airbridge plan that best fits their purpose of using Airbridge. |
Airbridge updates in 2024 at a glance. For more information, refer to the articles listed under Resources.
Category |
Update News |
Resources |
|---|---|---|
Audience Manager | Newly added channels for audience integration: - Daangn | |
Ad Channel Integration | Newly added Integrated Channels: - Microsoft Advertising | |
Reporting | The Overview Dashboard, Actuals Report, and Trend Report only display metrics measurable using the collected data. | |
Ad Channel Integration | More access to Apple Search Ads Integration for Agency users added. | |
Others | Newly added Integration Channels in the [Integration Overview] menu, under the "Data Sending Status" column: - Snapchat, Petal Ads, X Ads, and Naver Performance DA |
Category |
Update News |
Resources |
|---|---|---|
Audience Manager | Newly added channels for audience integration: - Kakao | |
Reporting | Up to 62 days can be selected in the calendar filter to aggregate data for a single report view. - Actuals Report for Day N metrics, Trend Report, Retention Report, Revenue Report | |
Reporting | The Report button has been added that allows users to move to the Actuals Report and view the tracking link data. | |
Ad Channel Integration | Newly added Integrated Channels: - ayeT Network | |
SAN Integration | Deferred deep linking is supported for the app URL entered into the Google Ads dashboard. |
Category |
Update News |
Resources |
|---|---|---|
Getting Started | Use Ask Airbridge to find quick answers to your questions regarding Airbridge. | |
Getting Started | Configure the fraud validation rules to prevent click injection. | |
Reporting | Select a retention type to create your Retention Report. The "Return On or After" option and the "Return on" option is provided. | |
Integration | Meta's AEM attribution data is available in your Airbridge reports in real time. | |
Integration | Use the "Sending Install Attribution Data" toggle in the [Delivery Rules] tab of an Amplitude connection to configure the data-sending rules. |
Category |
Update News |
Resources |
|---|---|---|
Reporting | Newly added parameter for Sharelink customization: | |
Audience Manager | Newly added channels for audience integration: - Cauly | |
Ad Channel Integration | Newly added Integrated Channels: - Kwai |
Category |
Update News |
Resources |
|---|---|---|
Reporting | Create new Day N metrics to visualize Day N retention and revenue in the Actuals and Trend Report. | |
Reporting | Understand the trend of abnormal installs using the AI Assistant. | |
Ad Channel Integration | Newly added Integrated Channels: | |
Others | Move to the same menu page in a different App registered with Airbridge with just a click. | Select My Apps on the top menu bar and click the [new page] icon of the desired Airbridge App in the drop-down list. |
Category |
Update News |
Resources |
|---|---|---|
Getting Started | Manage Agency's App access settings from the Airbridge dashboard. | |
Cross-platform measurement | Track CTV campaigns with Airbridge tracking links. | |
Reporting | Use Sharelinks to share your Retention Report, Revenue Report, and Funnel Report. | Sharing Retention Data in Real-Time Using Sharelinks |
Reporting | Add event property filters to the funnel steps. | |
Ad Channel Integration | Newly added Integrated Channels: |
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