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Airbridge Updates

Discover the latest updates in Airbridge.

Updates in 2024

Airbridge updates in 2024 at a glance. For more information, refer to the articles listed under Resources.

November 2024

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Resources

Audience Manager

Newly added channels for audience integration:

- Kakao

Ad channels that can receive audiences from Airbridge

Reporting

Up to 62 days can be selected in the calendar filter to aggregate data for a single report view.

- Actuals Report for Day N metrics, Trend Report, Retention Report, Revenue Report

Actuals Report for Day N metrics

Trend Report

Retention Report

Revenue Report

Reporting

The Report button has been added that allows users to move to the Actuals Report and view the tracking link data.

See in Actuals

Ad Channel Integration

Newly added Integrated Channels:

- ayeT Network - Hypertap

Ad Channels Integrated with Airbridge

SAN Integration

Deferred deep linking is supported for the app URL entered into the Google Ads dashboard.

FAQ - Google Ads

October 2024

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Getting Started

Use Ask Airbridge to find quick answers to your questions regarding Airbridge.

Ask Airbridge

Getting Started

Configure the fraud validation rules to prevent click injection.

Injection Prevention

Reporting

Select a retention type to create your Retention Report. The "Return On or After" option and the "Return on" option is provided.

Creating a Retention Report

Integration

Meta's AEM attribution data is available in your Airbridge reports in real time.

Channel Integration - Meta Ads

Integration

Use the "Sending Install Attribution Data" toggle in the [Delivery Rules] tab of an Amplitude connection to configure the data-sending rules.

Amplitude

September 2024

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Reporting

Newly added parameter for Sharelink customization:
- useViewFormat: Sets the data display format for values that include special characters

Sharing Ad Performance Data in Real-time Using Sharelinks

Audience Manager

Newly added channels for audience integration:

- Cauly
- Persona.ly

Sending Audiences to Ad Channels

Ad Channel Integration

Newly added Integrated Channels:

- Kwai
- Adjoe
- Digital Turbine

Ad Channels Integrated with Airbridge

August 2024

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Reporting

Create new Day N metrics to visualize Day N retention and revenue in the Actuals and Trend Report.

Creating Day N Metrics

Reporting

Understand the trend of abnormal installs using the AI Assistant.

Abnormal Installs Analysis Powered by the AI Assistant

New Channel Integration

Newly added Integrated Channels:
-Everytime
- Audiomob

Ad Channels Integrated with Airbridge

Others

Move to the same menu page in a different App registered with Airbridge with just a click.

Select My Apps on the top menu bar and click the [new page] icon of the desired Airbridge App in the drop-down list.

July 2024

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Getting Started

Manage Agency's App access settings from the Airbridge dashboard.

Agency App Access Settings

Cross-platform measurement

Track CTV campaigns with Airbridge tracking links.

CTV Campaign Tracking

Airbridge Reports

Use Sharelinks to share your Retention Report, Revenue Report, and Funnel Report.

Sharing Retention Data in Real-Time Using Sharelinks

Sharing Revenue Data in Real-Time Using Sharelinks

Sharing Funnel Analysis Data in Real-Time Using Sharelinks

Airbridge Reports

Add event property filters to the funnel steps.

Creating a Funnel Report

New Channel Integration

Newly added Integrated Channels:
- The Zooom
- AVOW
- Mobupps
- PieMobitech
- Valueleaf

Ad Channels Integrated with Airbridge

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