Updates in 2026
October Update
| Category | Update | Resources |
|---|---|---|
| Getting Started | Added support for setting up Deep Link UTM Attribution | Deep Link UTM Attribution |
| Integration | Added ChatGPT Ads integration | ChatGPT Ads |
| Integration | The following ad channels are now integrated: - Mobplus - Magellan AI - SKYFLAG Global | Ad Channels Integrated with Airbridge |
| Reporting | Added CTA Param group bys and filters to the Funnel, Retention, Revenue, and Trend reports, cohorts, raw data export, and audiences | Web-to-App Tracking Using CTA buttons |
| Others | · Added support for Seoul region app data in Pilot · Added separate App MAU and Web MAU to the [Plan & Usage] page | - |
September Update
| Category | Update | Resources |
|---|---|---|
| Getting Started | Added a guide on getting started with Airbridge in webview apps | Getting Started with Airbridge for WebView Apps |
| Integration | Added Create with AI in Audience Manager, which asks Pilot to propose the three best-fitting audience candidates | - |
| Integration | Added support for sending audiences built in Airbridge to Braze | Sending Audiences to Ad Channels |
| Integration | Added Ad Creative-level cost data for Google Ads, available as a group by in the Cost report | Google Ads |
| Integration | Added support for Meta SKAN 4.0 | SKAdNetwork Integration - Meta Ads |
| Integration | Added Naver Webtoon integration | Ad Channels Integrated with Airbridge |
| Integration | Added support for viewing all raw data attributed to TikTok impression touchpoints | - |
| Reporting | Added the pROAS, Total ROAS, and Total ARPU submetrics to the Revenue report | Predictive Lifetime Value (pLTV) |
| Reporting | Added the Airbridge Device ID (User Count) property to app raw data export | Raw Data Export |
| Others | · Added organization-level activity logs · Added support for viewing custom attributes in JSON format in Realtime Log · Added an Offset option to the ‘Last’ period setting for audiences and detailed cohorts · Added identifier selection to detailed cohort conditions in the Retention, Revenue, and Funnel reports and in raw data export · Added the ‘{Event Name} Raw’ metric, which shows the actual occurrence count of rolled-up events | - |
August update
| Category | Update | Resources |
|---|---|---|
| Integration | Added Signal Hold, which holds conversion postbacks and sends only the conversions that aren’t canceled to your ad channel | Signal Hold |
| Integration | Added Ably integration | – |
| Reporting | Added support for exporting app raw data by cohort | Raw Data Export |
| Reporting | Added the [Sharelink Management] page and a 90-day expiration policy for Sharelinks | Manage Sharelinks |
| Reporting | - Added presets to the Actuals report - Merged favorites and saved reports into a single list - Added support for selecting web events as start events and return events in the Retention and Revenue reports | – |
| Others | - Added bookmarks for frequently used menus - Added search to cohort event selection in Audience, Raw Data, and reports - Improved the social share preview option for tracking links | – |
July Update
| Category | Update | Resources |
|---|---|---|
| Integration | Added Click Parity for CTV Impressions, which lets you give CTV impressions the same attribution priority as clicks | Lookback and Attribution Window Setup |
| Integration | Added Smadex cost integration | Smadex |
| Reporting | Added Device and User as [Identifier] options in the Retention, Revenue, and Funnel reports | Retention Report |
| Integration | The following ad channels are now integrated: - braincube - TVer - Mediaweb | Ad Channels Integrated with Airbridge |
| Reporting | Added the option to view user-level performance attributed to Meta, Google, and TikTok beyond 180 days | - |
| Reporting | Added a table view and pinned properties in Realtime Log, plus test device registration | - |
Airbridge update details for January - June 2026
Airbridge update details for January - June 2026
June Update
| Category | Update | Resources |
|---|---|---|
| Getting Started | Pilot can now use skills. | Use Airbridge AI Skills |
| Reporting | Added support for creating and managing custom metrics in [Custom Metric Manager]. | Use Custom Metrics |
| Integration | Added support for filtering postback events by Event Value. | Postback Settings |
| Integration | Added Superwall integration. | Superwall |
| Integration | Added support for selecting events and properties when configuring Google Cloud Storage and Azure Blob Storage exports. | Cloud Storage Integration |
| Reporting | Added At Start Event as a [Day N Starts] option in the daily Retention report, in addition to At Midnight. | Creating a Retention Report |
| Others | Added a chart to the Retention report. | - |
May
| Category | Update | Resources |
|---|---|---|
| Integration | Added support for selecting events and properties when configuring Amazon S3 export. | Amazon S3 |
| Integration | Added Amazon Ads integration. | Amazon Ads |
| Integration | Added sum and unique days as new aggregation criteria when creating audiences. | Create Audiences in Airbridge |
| Reporting | The reengagement parameter feature has been revamped as attribution scope settings. | - |
April
| Category | Update | Resources |
|---|---|---|
| Integration | Added LY Ads integration. | LY Ads |
| Integration | Added ThinkingAI integration. | ThinkingAI |
| Reporting | Extended Retention and Revenue report date ranges to 184 days. | - |
| Integration | Added MOBON cost integration. | MOBON |
| Integration | Added MYAPPFREE cost integration. | MYAPPFREE |
March
| Category | Update | Resources |
|---|---|---|
| Getting Started | Launched Pilot, an AI agent that answers questions about Airbridge. | Airbridge Pilot |
| Getting Started | Launched MCP for accessing Airbridge data from external AI services. | Airbridge MCP |
| Reporting | - Added Event Week groupby to the Revenue report. - Added Non-Cumulative metric view type to the Revenue report. - Added Subscribe (App) start event to the Revenue report. | Creating a Revenue Report |
February
| Category | Update | Resources |
|---|---|---|
| Integration | Added Apple Ads placement data support. | Channel Integration - Apple Ads |
| Integration | Added Adikteev cost integration. | Adikteev |
| Reporting | Extended cohort metric date range to 184 days. | - |
| Others | - Added Open (App) as a Start Event in the Retention report. - Added support for app mode changes by Owner accounts. | - |
January
| Category | Update | Resources |
|---|---|---|
| Integration | Added TikTok for Business Value-based Optimization for both purchase value and ad revenue value. | Channel Integration - TikTok For Business |
| Integration | Added Digital Turbine cost integration. | Digital Turbine |
| Reporting | - Added totals and averages display in Overview Dashboard charts and tables. - Added support for displaying up to 30 items at once in Overview Dashboard. | - |
| Tracking | - Added bulk delete function for tracking links created in development mode. - Enabled short link ID reuse. | - |
| Others | Improved SAN channel integration dashboard. | - |
Updates in 2025
Airbridge updates in 2025 at a glance. For more information, refer to the articles listed under Resources.Airbridge update details for July - December 2025
Airbridge update details for July - December 2025
December Update
| Category | Update | Resources |
|---|---|---|
| Integration | Apple App Store pre-order campaign measurement is now supported. | Channel Integration - Apple Ads |
| Reporting | Date range of Actuals report and Trend report has been extended to 400 days. | - |
| Integration | The following ad channels are now integrated: - CityAds - InMobi DSP - Rocket A | Ad Channels Integrated with Airbridge |
November Update
| Category | Update | Resources |
|---|---|---|
| Reporting | You can now save multiple Overview Dashboards and share each with your organization. | Overview Dashboard |
| Integration | The following third-party platform is now integrated: - Xsolla | Xsolla |
| Integration | The following ad channels are now integrated: - A8.net - Globale Media - tvScientific | Ad Channels Integrated with Airbridge |
| Others | - Official integration with RevenueCat is now available. - Dashboard menu is now more stable and polished. | - |
October Update
| Category | Update | Resources |
|---|---|---|
| Integration | You can now send Airbridge data to your endpoints via postback | Advertiser Postback Settings |
| Integration | Mintegral cost integration is now available directly in the dashboard | Mintegral |
| Integration | The following ad channels are now integrated: - Adgama Digital - Sauce | Ad Channels Integrated with Airbridge |
| Others | Retention report now supports Subscribe event as a Start event | - |
September Update
| Category | Update | Resources |
|---|---|---|
| Ad Channel Integration | The Integration Overview page has been revamped | Integration Status |
| Reporting & Others | Metrics such as PUR, ARPU, and ARPPU are now available directly in reports | - |
| Ad Channel Integration | Cost integration with ironSource is now supported | ironSource |
| Ad Channel Integration | New ad channels have been integrated. Key additions include: - ALLOUND - Septeni | Ad Channels Integrated with Airbridge |
| Others | - On the [Ad Channel Integration] page, you can now view the integration types each channel supports - On the [Third-party Integration] page, you can go directly to setup guides or specific third-party pages | - |
August Update
| Category | Update | Resources |
|---|---|---|
| Audience Integration | The number of identifier types available for audience export has increased to nine, including Airbridge Device ID, GAID, IDFA, User ID, and Email | Ad Channels that can receive audiences from Airbridge |
| Reporting & Others | - The maximum date range for Actuals and Trend reports is now 6 months (184 days) - App real-time logs now include SDK version, Airbridge device ID type, action, and label - The List Tracking Links API is upgraded to support up to 1,000 links at once | List Tracking Links API |
July Update
| Category | Update | Resources |
|---|---|---|
| Ad Channel Integration | Newly added integrated channel: - Pinterest Ads | Ad Channels Integrated with Airbridge |
| Ad Channel Integration | Newly added channel that supports audience sync: - AdiSON Offerwall | Ad Channels that can receive audiences from Airbridge |
| Ad Channel Integration | View Meta Ads raw conversion data in reports by agreeing to the AMM terms. | Learn more about Meta’s latest privacy policy update. |
| Ad Channel Integration | Newly added third-party platform: - MoEngage | MoEngage |
| Ad Channel Integration | When sending events and properties to third-party platforms, you can choose to add [Airbridge] to the event or property name. | - Amplitude - Mixpanel |
| Reporting | The tracking period for cohort metrics (Day N) is extended to 365 days. | Creating Cohort Metrics to Measure Revenue and Retention of a Targeted Cohort |
| Others | - Automatic deep link encoding is now supported when creating tracking links from the dashboard. - If your desired ad channel is not yet supported, you can request integration directly from the dashboard. |
Airbridge update details for January - June 2025
Airbridge update details for January - June 2025
June Update
| Category | Update | Resources |
|---|---|---|
| Reporting | The attribution window can be set to up to 730 days (2 years) from the dashboard. | Lookback and Attribution Window Setup |
| Reporting | Up to 40 steps can be set in a Funnel Report. | Creating a Funnel Report |
| Ad Channel Integration | Newly added Integrated Channel: - Rakuten, TyrAds | Ad Channels Integrated with Airbridge |
| Others | The dashboard UI has been updated. |
May Update
| Category | Update | Resources |
|---|---|---|
| Ad Channel Integration | The integration method for Google Ads web campaigns has been improved. | Web Campaign Tracking - Google Ads |
| Ad Channel Integration | Google’s ICM attribution data can be accessed in Airbridge. | ICM attribution data - Google Ads |
| Ad Channel Integration | Data support for Meta Ads postback has been extended. | Channel Integration - Meta Ads |
| Ad Channel Integration | Integrate with Meta Ads Conversions API. | Conversions API Integration - Meta Ads |
| Ad Channel Integration | Newly added Integrated Channel: - Kakao Golf, Conet, Alwayz | Ad Channels Integrated with Airbridge |
| Others | Newly added mediation platform: - Yandex Mobile Ads | Yandex Mobile Ads |
April Update
| Category | Update | Resources |
|---|---|---|
| Ad Channel Integration | The [Postback Settings] menu has been revamped for easier setup and editing. Note that some channels use the previous version. | Postback Settings |
| Ad Channel Integration | Newly added channel for cost integration: - Liftoff | Liftoff |
| Ad Channel Integration | Newly added Integrated Channel: - ACCESSTRADE VIETNAM, AdAction, Pointpub | Ad Channels Integrated with Airbridge |
| Others | Airbridge has been listed in AWS Marketplace. |
March Update
| Category | Update | Resources |
|---|---|---|
| Audience Manager | Newly added channels for audience integration: - Naver | Ad channels that can receive audiences from Airbridge |
| Third-party Platform Integration | Newly added Third-party Platform: - Hive Analytics | Hive Analytics |
| Ad Channel Integration | Newly added channel for cost integration: - Mistplay | Mistplay |
| Ad Channel Integration | Newly added Integrated Channel: - ACCESSTRADE, ADsphire, UNICORN | Ad Channels Integrated with Airbridge |
February 2025
| Category | Update | Resources |
|---|---|---|
| Tracking Links | Test if the deep links work as intended using the Airbridge dashboard. Tests can be run easily through QR code scanning. | Airbridge Deep Linking Test for Marketers |
| Tracking Links | Create redirection-only tracking links. Data collected through them is not used for attribution. | How to Create Tracking Links for Custom Channels |
| Reporting | Create cohort metrics to visualize revenue and retention data for targeted cohort analysis. | Creating Cohort Metrics |
| Audience Manager | Newly added channels for audience integration: - Adikteev | Ad channels that can receive audiences from Airbridge |
| Ad Channel Integration | Newly added Integrated Channel: - SK Telecom | Ad Channels Integrated with Airbridge |
| Others | Google accounts can be used to sign up for and sign in to Airbridge. |
January 2025
| Category | Update | Resources |
|---|---|---|
| Onboarding Airbridge | The current Airbridge plan and usage data can be found in the dashboard. | Airbridge Plans, Pricing, and Payment |
| Reporting | When creating Day N metrics, up to 180 days can be configured. | Creating Day N Metrics |
| Third-party Integration | Newly added third-party solution: - AppStance Optimize | AppStance Optimize |
| Others | Upon creating a new Airbridge account, users can select the Airbridge plan that best fits their purpose of using Airbridge. |
Updates in 2024
Airbridge updates in 2024 at a glance. For more information, refer to the articles listed under Resources.Airbridge update details for July - December 2024
Airbridge update details for July - December 2024
December 2024
| Category | Update News | Resources |
|---|---|---|
| Audience Manager | Newly added channels for audience integration: - Daangn | Ad channels that can receive audiences from Airbridge |
| Ad Channel Integration | Newly added Integrated Channels: - Microsoft Advertising | Ad Channels Integrated with Airbridge |
| Reporting | The Overview Dashboard, Actuals Report, and Trend Report only display metrics measurable using the collected data. | Activating Metrics |
| Ad Channel Integration | More access to Apple Ads Integration for Agency users added. | Integration Management |
| Others | Newly added Integration Channels in the [Integration Overview] menu, under the “Data Sending Status” column: - Snapchat, Petal Ads, X Ads, and Naver Performance DA |
November 2024
| Category | Update News | Resources |
|---|---|---|
| Audience Manager | Newly added channels for audience integration: - Kakao | Ad channels that can receive audiences from Airbridge |
| Reporting | Up to 62 days can be selected in the calendar filter to aggregate data for a single report view. - Actuals Report for Day N metrics, Trend Report, Retention Report, Revenue Report | Actuals Report for Day N metrics Trend Report Retention Report Revenue Report |
| Reporting | The Report button has been added that allows users to move to the Actuals Report and view the tracking link data. | See in Actuals |
| Ad Channel Integration | Newly added Integrated Channels: - ayeT Network - Hypertap | Ad Channels Integrated with Airbridge |
| SAN Integration | Deferred deep linking is supported for the app URL entered into the Google Ads dashboard. | FAQ - Google Ads |
October 2024
| Category | Update News | Resources |
|---|---|---|
| Getting Started | Use Ask Airbridge to find quick answers to your questions regarding Airbridge. | Ask Airbridge |
| Getting Started | Configure the fraud validation rules to prevent click injection. | Injection Prevention |
| Reporting | Select a retention type to create your Retention Report. The “Return On or After” option and the “Return on” option is provided. | Creating a Retention Report |
| Integration | Meta’s AEM attribution data is available in your Airbridge reports in real time. | Channel Integration - Meta Ads |
| Integration | Use the “Sending Install Attribution Data” toggle in the [Delivery Rules] tab of an Amplitude connection to configure the data-sending rules. | Amplitude |
September 2024
| Category | Update News | Resources |
|---|---|---|
| Reporting | Newly added parameter for Sharelink customization: - useViewFormat: Sets the data display format for values that include special characters | Sharing Ad Performance Data Using Sharelinks |
| Audience Manager | Newly added channels for audience integration: - Cauly - Persona.ly | Sending Audiences to Ad Channels |
| Ad Channel Integration | Newly added Integrated Channels: - Kwai - Adjoe - Digital Turbine | Ad Channels Integrated with Airbridge |
August 2024
| Category | Update News | Resources |
|---|---|---|
| Reporting | Create new Day N metrics to visualize Day N retention and revenue in the Actuals and Trend Report. | Creating Day N Metrics |
| Reporting | Understand the trend of abnormal installs using the AI Assistant. | Abnormal Installs Analysis Powered by the AI Assistant |
| Ad Channel Integration | Newly added Integrated Channels: - Everytime - Audiomob | Ad Channels Integrated with Airbridge |
| Others | Move to the same menu page in a different App registered with Airbridge with just a click. | Select My Apps on the top menu bar and click the [new page] icon of the desired Airbridge App in the drop-down list. |
July 2024
| Category | Update News | Resources |
|---|---|---|
| Getting Started | Manage Agency’s App access settings from the Airbridge dashboard. | Agency App Access Settings |
| Cross-platform measurement | Track CTV campaigns with Airbridge tracking links. | CTV Campaign Tracking |
| Reporting | Use Sharelinks to share your Retention Report, Revenue Report, and Funnel Report. | Sharing Retention Data Using Sharelinks Sharing Revenue Data Using Sharelinks Sharing Funnel Analysis Data Using Sharelinks |
| Reporting | Add event property filters to the funnel steps. | Creating a Funnel Report |
| Ad Channel Integration | Newly added Integrated Channels: - The Zooom - AVOW - Mobupps - PieMobitech - Valueleaf | Ad Channels Integrated with Airbridge |