Airbridge Updates

Last updated February 28, 2025

Discover the latest updates in Airbridge.

Updates in 2025

Airbridge updates in 2025 at a glance. For more information, refer to the articles listed under Resources.

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Tracking Links	Test if the deep links work as intended using the Airbridge dashboard. Tests can be run easily through QR code scanning.	Airbridge Deep Linking Test for Marketers
Tracking Links	Create redirection-only tracking links. Data collected through them is not used for attribution.	How to Create Tracking Links for Custom Channels
Reporting	Create cohort metrics to visualize revenue and retention data for targeted cohort analysis.	Creating Cohort Metrics
Audience Manager	Newly added channels for audience integration: - Adikteev	Ad channels that can receive audiences from Airbridge
Ad Channel Integration	Newly added Integrated Channel: - SK Telecom	Ad Channels Integrated with Airbridge
Others	Google accounts can be used to sign up for and sign in to Airbridge.

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Onboarding Airbridge	The current Airbridge plan and usage data can be found in the dashboard.	Airbridge Plans, Pricing, and Payment
Reporting	When creating Day N metrics, up to 180 days can be configured.	Creating Day N Metrics
Third-party Integration	Newly added third-party solution: -Search Ads Optimization	Search Ads Optimization
Others	Upon creating a new Airbridge account, users can select the Airbridge plan that best fits their purpose of using Airbridge.

Airbridge updates in 2024 at a glance. For more information, refer to the articles listed under Resources.

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Audience Manager	Newly added channels for audience integration: - Daangn	Ad channels that can receive audiences from Airbridge
Ad Channel Integration	Newly added Integrated Channels: - Microsoft Advertising	Ad Channels Integrated with Airbridge
Reporting	The Overview Dashboard, Actuals Report, and Trend Report only display metrics measurable using the collected data.	Activating Metrics
Ad Channel Integration	More access to Apple Search Ads Integration for Agency users added.	Integration Management
Others	Newly added Integration Channels in the [Integration Overview] menu, under the "Data Sending Status" column: - Snapchat, Petal Ads, X Ads, and Naver Performance DA

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Audience Manager	Newly added channels for audience integration: - Kakao	Ad channels that can receive audiences from Airbridge
Reporting	Up to 62 days can be selected in the calendar filter to aggregate data for a single report view. - Actuals Report for Day N metrics, Trend Report, Retention Report, Revenue Report	Actuals Report for Day N metrics Trend Report Retention Report Revenue Report
Reporting	The Report button has been added that allows users to move to the Actuals Report and view the tracking link data.	See in Actuals
Ad Channel Integration	Newly added Integrated Channels: - ayeT Network - Hypertap	Ad Channels Integrated with Airbridge
SAN Integration	Deferred deep linking is supported for the app URL entered into the Google Ads dashboard.	FAQ - Google Ads

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Getting Started	Use Ask Airbridge to find quick answers to your questions regarding Airbridge.	Ask Airbridge
Getting Started	Configure the fraud validation rules to prevent click injection.	Injection Prevention
Reporting	Select a retention type to create your Retention Report. The "Return On or After" option and the "Return on" option is provided.	Creating a Retention Report
Integration	Meta's AEM attribution data is available in your Airbridge reports in real time.	Channel Integration - Meta Ads
Integration	Use the "Sending Install Attribution Data" toggle in the [Delivery Rules] tab of an Amplitude connection to configure the data-sending rules.	Amplitude

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Reporting	Newly added parameter for Sharelink customization: - `useViewFormat`: Sets the data display format for values that include special characters	Sharing Ad Performance Data in Real-time Using Sharelinks
Audience Manager	Newly added channels for audience integration: - Cauly - Persona.ly	Sending Audiences to Ad Channels
Ad Channel Integration	Newly added Integrated Channels: - Kwai - Adjoe - Digital Turbine	Ad Channels Integrated with Airbridge

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Reporting	Create new Day N metrics to visualize Day N retention and revenue in the Actuals and Trend Report.	Creating Day N Metrics
Reporting	Understand the trend of abnormal installs using the AI Assistant.	Abnormal Installs Analysis Powered by the AI Assistant
Ad Channel Integration	Newly added Integrated Channels: -Everytime - Audiomob	Ad Channels Integrated with Airbridge
Others	Move to the same menu page in a different App registered with Airbridge with just a click.	Select My Apps on the top menu bar and click the [new page] icon of the desired Airbridge App in the drop-down list.

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Getting Started	Manage Agency's App access settings from the Airbridge dashboard.	Agency App Access Settings
Cross-platform measurement	Track CTV campaigns with Airbridge tracking links.	CTV Campaign Tracking
Reporting	Use Sharelinks to share your Retention Report, Revenue Report, and Funnel Report.	Sharing Retention Data in Real-Time Using Sharelinks Sharing Revenue Data in Real-Time Using Sharelinks Sharing Funnel Analysis Data in Real-Time Using Sharelinks
Reporting	Add event property filters to the funnel steps.	Creating a Funnel Report
Ad Channel Integration	Newly added Integrated Channels: - The Zooom - AVOW - Mobupps - PieMobitech - Valueleaf	Ad Channels Integrated with Airbridge

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