Hive Analytics

Name	Event Category
App Open	app_open
Deeplink Open	app_deeplink_open
App Install	app_install
Sign-up	airbridge.user.signup
Sign-in	airbridge.user.signin
Sign-out	airbridge.user.signout
Home Screen	airbridge.ecommerce.home.viewed
Product Catalog	airbridge.ecommerce.productList.viewed
Search Results	airbridge.ecommerce.searchResults.viewed
Product View	airbridge.ecommerce.product.viewed
Add Payment Info	airbridge.addPaymentInfo
Add to Wishlist	airbridge.addToWishlist
Add to Cart	airbridge.ecommerce.product.addedToCart
Initiate Checkout	airbridge.initiateCheckout
Order Complete	airbridge.ecommerce.order.completed
Order Cancel	airbridge.ecommerce.order.canceled
Start Trial	airbridge.startTrial
Subscribe	airbridge.subscribe
Unsubscribe	airbridge.unsubscribe
Ad Impression	airbridge.adImpression
Ad Click	airbridge.adClick
Complete Tutorial	airbridge.completeTutorial
Achieve Level	airbridge.achieveLevel
Unlock Achievement	airbridge.unlockAchievement
Rate	airbridge.rate
Share	airbridge.share
Schedule	airbridge.schedule
Spend Credits	airbridge.spendCredits

Event

Field	Type	Description	Example
Event Category	String	The name of the event	Install (App)
Event Action	String	First-level event attribute	Korea
Event Label	String	Second-level event attributed	Seoul
Event Value	Float	The event value collected in the set Airbridge Standard Currency	89

Event Datetime

이름	Type	Description	Example
Event Datetime GMT	String	The date and time the event occurred in GMT/UTC	2024-08-07T02:12:53Z

Event Property

Field	Type	Description	Example
Event Source	String	The source of an event - App - Web - Tracking Link - SMS Link	App
Event Type	String	Event type - Impression - Click - SMS Click - Web Open - Web Redirection - In Web Event - App Install - App Open - App Deeplink Open - App Deeplink Pageview - App Reopen - App Close - In App Event	In App Event
Event ID	String	Unique event ID assigned by the Airbridge SDK	9b4b3e4e-2162-4ae6- 8986-91ee84644262
Is First Event per User ID	Boolean	Shows whether an event is first or recurring based on user ID - true: First event - false: Recurring event	true
Is First Event per User ID By	String	Shows what determined whether an event is first or recurring based on user ID - airbridge - client	airbridge
Is First Event per User ID By Airbridge	Boolean	Shows whether an event is first or recurring based on Airbridge user ID - true: First event - false: Recurring event	true
Is First Event per Device ID	Boolean	Shows whether an event is first or recurring based on Airbridge device ID - true: First event - false: Recurring event	true

Touchpoint

Field	Type	Description	Example
Channel	String	Channel that generated touchpoints and conversions	moloco
Campaign	String	Campaign that generated touchpoints and conversions (The campaign parameters can be (a) inserted in the publisher dashboard or (b) manually inserted in the tracking link.)	2018_summer_campaign
Ad Group	String	Ad Group that generated touchpoints and conversions (The ad group parameters can be (a) inserted in the publisher dashboard or (b) manually inserted in the tracking link.)	2030_age
Ad Creative	String	Ad Creative that generated touchpoints and conversions (The ad creative parameters can be (a) inserted in the publisher dashboard or (b) manually inserted in the tracking link.)	jeans
Content	String	Content that generated touchpoints and conversions (The content parameters can be (a) inserted in the SAN publisher dashboard or (b) manually inserted in the tracking link.) e.g. Ad copy, slogan, promotion name	video
Term	String	Term that generated touchpoints and conversions, and also refers to ad search keyword. (The term parameters can be (a) inserted in the SAN publisher dashboard or (b) manually inserted in the tracking link.)	blackjeans
Sub Publisher	String	Sub publisher that generated touchpoints and conversions (The parameter used by publishers for identifying sub-publishers are provided.)	23454
Sub Sub Publisher 1	String	Level 1 publisher below Sub Publisher that generated touchpoints and conversions (The parameter used by publishers for identifying sub-publishers are provided.)	source123
Sub Sub Publisher 2	String	Level 2 publisher below Sub Publisher that generated touchpoints and conversions (The parameter used by publishers for identifying sub-publishers are provided.)	site123
Sub Sub Publisher 3	String	Level 3 publisher below Sub Publisher that generated touchpoints and conversions (The parameter used by publishers for identifying sub-publishers are provided.)	endpulbisher123
Channel Type	String	Channel type that generated touchpoints and conversions - Custom Channel - Integrated Channel - Unattributed	Integration Channel
Campaign ID	String	Unique ID for a campaign parameter value that was generated from SAN	1234567890
Ad Group ID	String	Unique ID for Ad Group parameter value that was generated from SAN	1234567890
Ad Creative ID	String	Unique ID for Ad Creative parameter value that was generated from SAN	1234567890
Touchpoint Generation Type	String	Shows how the touchpoint was collected - Tracking Link - Tracking Parameters - Self-attributing Network - UTM - SDK (Web) - SDK (App) - Apple SKAdNetwork - Google Install Referrer (Meta) - Meta Install Referrer	Self-attributing Network
Touchpoint Event Category	String	The event category of the touchpoint	Move to Google Play (Link)
Touchpoint Interaction Type	String	Touchpoint type - Click - Engaged View - Impression	Click
Touchpoint URL	String	The tracking link that collected the winning touchpoint	https://abr.ge /@app_name /channel_name? ad_group=180608&cam paign=ab180_test&click_ id=123456abc&label=crit eo&og_tag_id=17321&rou ting_short_id=b537&trac king_template_id=7958e 43c34377cebd5f2504c 9af6b161&ad_type=click
Touchpoint Timestamp	Integer	A 13-digit number representing the time the touchpoint, measured in milliseconds	1525317493078
Touchpoint Identity Matching Type	String	User matching method of the touchpoint - id - android_referrer - probabilistic - deeplink - platform - user_id - apple_search_ads - apple_skadnetwork	probabilistic
Is View-through	Boolean	Shows whether the Airbridge user chose to track impressions or clicks - true: Impression - false: Clicks - blank: Not identifiable	true
Is Re-engagement	Boolean	Shows whether the campaign is for the re-engagement campaign or not. - NULL: On-False - true: On-True - false: On-False	true

Fraud

Field	Type	Description	Example
Touchpoint Fraud Tag	String	Type of ad fraud suspected regarding the touchpoint - Fraud_Touchpoint_BlacklistingByServersideIP - Fraud_Touchpoint_BlacklistingByOverseaIP - Fraud_Touchpoint_ClickFrequencyCapped - Fraud_Touchpoint_ImpressionFrequencyCapped - Fraud_Touchpoint_ClickFrequencyCappedByIP - Fraud_Touchpoint_ClickFrequencyCappedByDevice - Fraud_Touchpoint_ClickFrequencyCappedSubpublisher - Fraud_Touchpoint_ImpressionFrequencyCappedByIP - Fraud_Touchpoint_ImpressionFrequencyCappedByDevice - Fraud_Touchpoint_ImpressionFrequencyCappedBySubpublisher - Fraud_Touchpoint_ClickLagTime - Fraud_Touchpoint_ImpressionLagTime - Fraud_Touchpoint_ClickShortLagTime - Fraud_Touchpoint_ClickLongLagTime - Fraud_Touchpoint_ImpressionShortLagTime - Fraud_Touchpoint_ImpressionLongLagTime - Fraud_Touchpoint_FutureTime	Fraud_Touchpoint_ClickShortLagTime
Conversion Fraud Tag	String	Type of ad fraud suspected regarding the conversion - Fraud_Conversion_DeviceAOSVersion - Fraud_Conversion_DeviceiOSVersion - Fraud_Conversion_DeviceAppVersion - Fraud_Conversion_DeviceTimezone - Fraud_Conversion_DeviceCountry - Fraud_Conversion_DeviceLanguage - Fraud_Conversion_DeviceLocale - Fraud_Conversion_DeviceCarrier - Fraud_Conversion_DeviceIpAddress	Fraud_Conversion_DeviceTimezone
Target Event Fraud Tag	String	Type of ad fraud suspected regarding the Target Event that led to subsequent events (only subsequent events provided) - Fraud_Conversion_DeviceAOSVersion - Fraud_Conversion_DeviceiOSVersion - Fraud_Conversion_DeviceAppVersion - Fraud_Conversion_DeviceTimezone - Fraud_Conversion_DeviceCountry - Fraud_Conversion_DeviceLanguage - Fraud_Conversion_DeviceLocale - Fraud_Conversion_DeviceCarrier - Fraud_Conversion_DeviceIpAddress	Fraud_Conversion_DeviceTimezone

User

Field	Type	Description	Example
User ID	String	The user ID of the service	12345

Device

Field	Type	Description	Example
Airbridge Device ID	String	Airbridge device ID	2dfca632-86f3-4d22- 9746-cdfe7985c471
Airbridge Device ID Type	String	Identifiers used as the Airbridge device ID - GAID - App Set ID - IDFA - IDFV - Server-side Generated - Random Generated - Unidentified	GAID
GAID	String	Ad ID by Google	2dfca632-86f3-4d22- 9746-cdfe7985c471
App Set ID	String	App ID or developer account ID by Google	7c4681ef-97c6-4ebd- 9c04-e22f584b3746
IDFA	String	Ad ID by Apple	542177F1-5C23-438B- 8088-82D34C94F6D7
IFV	String	Vender ID by Apple	37EEC3E0-BF15-412E- ADBA-7D2E82E7A75F
OAID	String	Ad ID used by third-party app stores other than Google Play Store	C2D76AEE-DD75-496E- A782-9B75889E71BC
OAID Limit Ad Tracking	Boolean	Whether the use of OAID for ad tracking has been restricted	false
Limit Ad Tracking	Boolean	Whether the collection of personal information and tracking of user activities on the device has been restricted - true: Restricted (Applies to all iOS 14.5+ devices) - false: Not restricted	false
App Tracking Transparency (ATT)	String	User response on the collection of personal information and tracking of user activities in the iOS ATT prompt - Not Determined: User has not given a response yet - Restricted: The app can’t show the ATT prompt (e.g. educational apps) - Denied: User didn’t allow tracking - Authorized: User allowed tracking	Not Determined
Device Model	String	Device model name	SM-N986N
Device Type	String	Device type - mobile - tablet - desktop - other	mobile
Platform	String	Platform - Android - iOS - Desktop - Other	Android
Device Identifier	String	iPhone device identifier	iPhone11,2
Manufacturer	String	Device manufacturer	samsung
OS Name	String	OS name of the device	Android
OS Version	String	OS version of the device	12
OS Full String	String	OS name and version of the device	Android12
Locale	String	The language and country information of the device	ko-KR
Language	String	The language code of the device	ko
Country	String	The country code of the device	kr
Timezone	String	The time zone of the device	Asia/Seoul
Private IP	String	The private IP of the device	192.168.35.79
Client IP	String	IP address of the device	61.33.15.194
Client IP Country	String	Country based on device IP address	South Korea
Client IP Country Code	String	Country ISO code based on device IP address	KR
Client IP Subdivision	String	Region 1 based on device IP address (Broad)	Seoul
Client IP City	String	Region 2 based on device IP address (Narrow)	Gangnam-gu
Client IP Cloud Provider	String	Cloud service provider based on device IP address	AWS
Client IP Cloud Provider Service	String	Cloud service based on device IP address	CLOUDFRONT (ap-northeast-1)
Orientation	String	Device screen orientation	portrait

Device ID Alias

Field	Type	Description
did	Integer	The ID included in the collected device alias
appId	String	The appId included in the collected device alias
analyticsId	String	The analyticsId included in the collected device alias
hiveCountry	String	The hiveCountry included in the collected device alias
serverId	String	The serverId included in the collected device alias

App

Field	Type	Description	Example
Airbridge App Name	String	The app name registered with Airbridge	myapp

Semantic Attributes

Field	Type	Description	Example
Currency	String	The Airbridge Standard Currency configured in Airbridge	KRW
Currency (Original)	String	Currency of the raw data	USD
Product ID	String	The product ID of the first product in the product list	30372425
Product Name	String	The name of the first product in the product list	The Shoes
Product Price	Float	The price of the first product in the product list	1000
Product Quantity	Integer	The quantity of the first product in the product list	1
Product Currency	String	The currency of the first product price in the product list	KRW
Product Position	Integer	The location of the first product in the product list	1
Product Category ID	String	The category ID of the first product in the product list	30372425
Product Category Name	String	The category name of the first product in the product list	Fashion > Shoes
Product Brand ID	String	The brand ID of the first product in the product list	4499
Product Brand Name	String	The brand name of the first product in the product list	MyBrand
Period	String	Period based on ISO-8601	P1Y
Is Renewal Event	Boolean	Shows whether the event is a renewal or not - true: Renewal - false: Not a renewal	true
Renewal Count	Integer	Renewal Count	2
Product List ID	String	Product list ID	list-id-1
Cart ID	String	Cart ID	cart-id-1
Transaction ID	String	Transaction ID	12939172
Transaction Type	String	Pre-set transaction type - cancel: Canceled transaction	cancel
Transaction Paired Event Category	String	The event category of the event related to transaction	airbridge.ecommerce .order.completed
Transaction Paired Event Timestamp	Integer	밀리초(ms) 기준 거래 관련 이벤트가 발생한 시간을 나타내는 13자리 숫자	1599184266332
Total Quantity	Integer	Total quantity	5
Search Query	String	Search result of user	mybrand
In App Purchased	Boolean	Shows whether it is an in-app purchase - true: In-app purchase - false: Not an in-app purchase	true
Contribution Margin	Float	Contribution margin in the set Airbridge Standard Currency. The amount excluding variable costs from the purchase amount.	10000
Contribution Margin (Original)	Float	Contribution margin in the raw data currency. The amount excluding variable costs from the purchase amount.	10000
List ID	String	List ID	39420
Rate ID	String	Rate ID	12939172
Rate	float	Rate	3
Max Rate	float	Max Rate	5.0
Achievement ID	String	Achievement ID	12939172
Shared Channel	String	The channel the content was shared	facebook
Date Time	String	Date and time based on ISO-8601	2022-08-11T01:31:07+00:00
Description	String	Description	summer promotion
Is Revenue Event	Boolean	Shows whether the event is a Revenue Event - true: Revenue Event - false: Not a Revenue Event	true
Place	String	Name of place	Starbucks
Schedule ID	String	Schedule ID	1234
Type	String	Type	Credit Card
Level	String	Level	4
Score	Float	Score	590
Is First Event per User ID By Client	Boolean	Shows whether the event is a first or recurring event - true: First event - false: Recurring event	true

Custom Attributes

Field	Type	Description	Example
Custom Event Properties	A pair consisting of a name and a value	Custom event property defined by the Airbridge user	{“personalColor”: “red”}

Integration Setup

Using Airbridge Data in Hive Analytics

​Integration Setup

​Using Airbridge Data in Hive Analytics

Integration Setup

Using Airbridge Data in Hive Analytics