To use [Audience Manager], first get familiar with audiences and connections.
An audience is a list of identifiers for a group of users who meet specific conditions, such as whether they performed an event or fall within a date range. In the Airbridge dashboard, create audiences in [Integrations]>[Audience Manager]. You can then export an audience as a CSV file or add a connection to send it to an ad channel.
For how to define and export audiences, see the Creating Audiences in Airbridge guide.
A connection is the destination you send an audience to, usually an ad channel. If an ad channel has multiple accounts, you can select the specific account to send the audience to. You can create multiple connections in Airbridge.
For how to add a connection and send an audience to an ad channel, see the Sending Audiences to Ad Channels guide.
Creating Audiences in Airbridge Define audiences with conditions and export their identifiers
Sending Audiences to Ad Channels Add a connection to send audiences to an ad channel
Identifiers Identifier types you can use for audiences
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