Create audiences in Airbridge and send their Airbridge Device ID list to ad channels. Audiences are automatically updated and pushed to ad channels on a daily basis, ensuring effective targeting and campaign optimization.
Airbridge Device ID
Airbridge Device ID is a Universally Unique ID used to identify devices. As a default, GAID for Android and IDFA for iOS are used. If GAID or IDFA is unavailable due to LAT (Limited Ad Tracking) or ATT (App Tracking Transparency), IDFV or a randomly generated value is used instead.
Airbridge can send audiences to the following ad channels.
Meta ads
Google Ads
TikTok
Criteo
RTB House
Appier
Some ad channels provide guidelines on the recommended audience size. The audience may not be sent successfully if it is smaller than the recommendation. For more details, refer to the table below.
Ad Channel | Recommended Size | Reference Material |
|---|---|---|
Facebook Business | 1,000 or more | |
Google Ads | 5,000 or more | |
TikTok | 1000 or more | |
Criteo | 100,000 or more | - |
RTB House | - | - |
Navigate to [Audience]>[Audience Manager] and select the [Audience] tab to see the estimated audience size. The estimated audience size is calculated from a sample of 10% of all users and, therefore, can differ from the actual audience size.
If you want to re-estimate the audience size with fresh data, click the […] icon and click Re-estimate.
Follow the steps below to add connections and send audiences to ad channels.
Connection
To send an audience to an ad channel, you must add a connection. Select the ad channel and ad account to receive the audience and configure the details. Once the connection is successfully added, the audience is immediately sent to the ad channel, followed by daily updates. You can add multiple connections as necessary.
1. Navigate to [Audience]>[Audience Manager] and select the [Audience] tab. Click + Add connection or click the […] icon and select Connection to open the side panel.
2. In the [Connection] tab, click + Add connection.
3. Select the ad channel.
4. Select the ad account to receive the audience. If the ad account isn’t connected with Airbridge yet, you first need to authenticate it. Once the initial authentication is completed, you can select the ad account from the list.
The authentication process varies depending on the ad channel. For detailed instructions, refer to this article.
5. Configure details about the audience and click Add connection. The details include:
For Platform, which is only required for certain ad channels, select between Android and iOS to send only either GAIDs or IDFAs.
For Send as, enter the audience name you want to see in the ad channel. The name you have set in Airbridge is automatically entered for your convenience.
User Identifier shows the type of identifiers sent to the ad channel. GAID and IDFA are selected by default.
Send Time shows the frequency of audience updates to the ad channel. The audience is pushed daily at 4:00 PM (UTC).
6. Confirm that the connection is added to the list. The status will change from “Waiting” to “Success” when the audience is sent to the ad channel for the first time. The status update may be subject to a delay of up to 30 minutes, depending on the ad channel.
There are 2 authentication methods available for connecting a new ad account with Airbridge and sending audiences. Note that even with the same method, the authentication process or the necessary account information may vary depending on the ad channel.
Sign in to the ad account you want to connect with in the Airbridge dashboard. The authentication process may vary depending on the ad channel.
Set up the ad account in advance
For ad channels such as Facebook Business and Google Ads, your personal account may be linked to ad accounts. Set up the ad account before authenticating it in Airbridge. You may have multiple personal accounts linked to a single ad account.
1. Open the Ad connection side panel, select the ad channel to Facebook Business, and click Facebook Login.
2. Sign in to your Facebook account. A personal account that is not linked to an ad account can’t be connected with Airbridge.
3. Click Continue as your_account.
4. Select Opt in to current Business only and Airbridge. Click Continue.
5. Select Opt in to all current and future Pages. Click Continue.
6. Click Save to grant access to Airbridge.
7. Click Got it to connect your Facebook account with Airbridge.
8. Select the ad account to send audiences. Click Confirm.
1. Open the Ad connection side panel, select the ad channel to Google Ads, and click Log in to Google.
2. Sign in to your Google account. A personal account that is not linked to an ad account can’t be connected with Airbridge. In addition, the Google Ads account should have a Standard or Admin access level.
3. Click Allow to grant access to Airbridge.
4. Select the ad account to send audiences. Click Confirm.
1. Open the Ad connection side panel, select the ad channel to TikTok, and click Log in to TikTok for Business.
2. Sign in to your TikTok account. A personal account that is not linked to an ad account can’t be connected with Airbridge.
3. Click Confirm to grant access to Airbridge.
4. Select the ad account to send audiences. Click Confirm.
1. Open the Ad connection side panel, select the ad channel to Criteo, and click Log in to Criteo.
2. Sign in to your Criteo account. The Criteo account must have been assigned the administrator role in the Commerce Growth dashboard.
3. Scroll down in the popup window and click Approve to grant access to Airbridge.
4. Select the ad account to send audiences. Click Confirm.
Get your account information from the ad channel and submit it to Airbridge. The necessary account information may vary depending on the ad channel.
Contact RTB House to get the following account information.
Account ID
API Key
Submit it to Airbridge to authenticate your ad account and send audiences.
Once you have added connections, you can view and manage the connection status in [Audience Manager].
Attention
Even though Airbridge successfully sends audiences to ad channels daily at 4:00 PM (UTC), you may have to wait before utilizing the audiences for targeting. This delay occurs because ad channels may require additional time to identify users suitable for targeting from the received audiences.
Select the [Audience] tab and click an audience, or click the […] icon and select Connection to open the side panel and see the connection status of each saved audience.
In the [Connection] tab, you can see the status of all connections added to the audience. To get additional details about each connection, click the […] icon and select See details. If you select Delete, Airbridge will stop sending the audience to the ad account.
Read on to learn more about the connection status by audience.
Status | Description |
|---|---|
Waiting | Airbridge is preparing to send the audience. |
Success | The audience is being pushed successfully, daily at 4:00 PM (UTC). |
Incomplete delivery | The audience received by the ad channel is smaller than the audience sent by Airbridge. Click the […] icon and select Send again to push the audience manually. |
Invalid auth info | The audience couldn’t be sent due to an authentication error with the ad account or the personal account linked to the ad account. Select [Ad Account]>[Action]>[Re-authenticate] to update the authentication credentials and push the audience again. |
Error in ad channel | The audience couldn’t be sent due to an error from the ad channel. Resolve the error in the ad channel’s dashboard and come back to the Airbridge dashboard. Click the […] icon and select Send again to push the audience again. |
Temporary error | The audience couldn’t be sent due to a temporary error. Click the […] icon and select Send again to push the audience again. If the error persists, contact us via [Help]>[Submit a request]. |
In the [Ad Account] tab, you can see the connection status of each ad account receiving audiences from Airbridge. The table also shows the number of audiences being sent to each ad account and the personal account used for ad account authentication.
If you have configured to send multiple audiences to a single ad account, the connection status of the ad account will show “Failed” even when only one of the audiences fails to be sent. Hover over the status to get an overview of all audiences being sent to the ad account.
Read on to learn more about the connection status by ad account.
Status | Description |
|---|---|
Waiting | Airbridge is preparing to send one or more audiences. |
Success | All audiences are being pushed successfully, daily at 4:00 PM (UTC). |
Incomplete delivery | One or more audiences received by the ad channels are smaller than the audiences sent by Airbridge. |
Failed | One or more audiences couldn’t be sent due to an authentication error with the ad account or the personal account linked to the ad account. Or one or more audiences couldn’t be sent due to an error from the ad channel or a temporary error. |
Click the ad account to see the list of all connections associated with the ad account and their status. To get additional details about each connection, click the […] icon and select See details. If you select Delete, Airbridge will stop sending the audience to the ad account.
Note that the status shown in the connection list is the same as the connection status by audience found in the [Connection] tab.
Status | Description |
|---|---|
Waiting | Airbridge is preparing to send the audience. |
Success | The audience is being pushed successfully, daily at 4:00 PM (UTC). |
Incomplete delivery | The audience received by the ad channel is smaller than the audience sent by Airbridge. Click the […] icon and select Send again to push the audience manually. |
Invalid auth info | The audience couldn’t be sent due to an authentication error with the ad account or the personal account linked to the ad account. Select [Ad Account]>[Action]>[Re-authenticate] to update the authentication credentials and push the audience again. |
Error in ad channel | The audience couldn’t be sent due to an error from the ad channel. Resolve the error in the ad channel’s dashboard and come back to the Airbridge dashboard. Click the […] icon and select Send again to push the audience again. |
Temporary error | The audience couldn’t be sent due to a temporary error. Click the […] icon and select Send again to push the audience again. If the error persists, contact us via [Help]>[Submit a request]. |
If you encounter issues while sending audiences, follow the instructions below depending on your connection status by audience. The connection status can be found in [Audience Manager]>[Audience]>[…]>[Connection].
The audience sent may include 0 users even if the connection status shows “Success.” This issue occurs if none of the users have met the conditions defining an audience when pushed to an ad channel.
To resolve the issue, navigate to the [Audience] tab and check the estimated audience size. If the estimated audience size is 0, modify the conditions.
If the estimated audience size is larger than 0, check if you have opted for “Include Today” when setting the date range. With today included, Airbridge may have to sort out users within a very short period of time, from limited data. Note that Airbridge pushes audiences daily at 4:00 PM (UTC).
Let’s say the date range for an audience is set to “during the last 1 day, including today,” and your app time zone to “Asia/Seoul,” which is UTC +09:00. In this case, every day, Airbridge sorts out users who have met all the set conditions only within the past 1 hour, between 3:00 PM (UTC) and 4:00 PM (UTC). This increases the likelihood of having no users meeting the set conditions, resulting in an audience with 0 users even if the connection status shows “Success.”
If the error persists, contact your Airbridge CSM.
If the connection status shows “Invalid auth info,” navigate to the [Ad Account] tab, click the [Action] icon, and select Re-authenticate to update authentication credentials. Once the authentication credentials are updated, Airbridge pushes again all audiences whose connection status shows “Invalid auth info.”
The re-authentication method varies depending on your initial authentication method:
If you authenticated by signing in to your ad account in Airbridge, sign in again with the existing account or sign in with a different account. For ad channels such as Facebook Business and Google Ads, connect your personal account with the ad account in advance.
If you authenticated by submitting your account information to Airbridge, review your account information and update it as necessary.
If your audience couldn’t be sent to specific ad channels due to “Invalid auth info,” read the following before re-authenticating.
Make sure that the audience complies with the Meta Advertising Standards.
To view audiences in Meta Ads Manager, select the [Audiences] tab from the left menu bar.
Make sure you have enabled 2-step verification in your Google Ads account, under [Admin]>[Access and security]>[Security].
Make sure that the ad account has a Standard or Admin access level in your Google Ads account, under [Admin]>[Access and security]>[Users].
To view audiences in your Google Ads dashboard, navigate to [Tools]>[Shared library]>[Audience manager].
If the error persists even after re-authentication, contact your Airbridge CSM.
If the connection status shows “Error in ad channel,” resolve the error in the ad channel first.
Then, come back to Airbridge and navigate to [Connection] or click an ad account in the [Ad account] tab. Click the […] icon and select Send again to push the audience again. The audience is pushed again as soon as you select Send again.
The connection status will change from “Waiting” to “Success” when the audience is successfully sent to the ad channel.
If your audience couldn’t be sent to specific ad channels due to an “Error in ad channel,” read the following before pushing the audience again.
Make sure you have agreed to Meta’s Customer List Custom Audiences Terms in Meta Ads Manager.
Make sure the audiences viewable in Meta Ads Manager are ready to be used.
To view audiences in Meta Ads Manager, select the [Audiences] tab from the left menu bar.
If the error persists even after pushing the audience again, contact your Airbridge CSM.
If the connection status shows “Incomplete delivery” or “Temporary error,” navigate to [Connection] or click an ad account in the [Ad account] tab. Click the […] icon, and select Send again to push the audience again. The audience is pushed again as soon as you select Send again.
The connection status will change from “Waiting” to “Success” when the audience is successfully sent to the ad channel.
If your audience couldn’t be sent to specific ad channels due to a “Temporary error,” read the following before pushing the audience again.
Check if the audience complies with Google Ads’ policy; if not, consult directly with Google Ads. To view audiences in your Google Ads dashboard, navigate to [Tools]>[Shared library]>[Audience manager].
If the error persists even after pushing the audience again, contact your Airbridge CSM.
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