TikTok For Business

Written by Jeongwon Kim,

Airbridge supports integration with TikTok For Business. With the integration, you can view the attribution data of TikTok For Business campaigns in the Airbridge dashboard. With Airbridge, you can measure click-through attribution and view-through attribution to best understand how users engage with your short-form video ads on TikTok.

TikTok’s SAN Transition

In September 2023, TikTok will be transitioning into a self-attributing network (SAN). The transition will have no impact on any current TikTok campaigns or attribution results. If you have been sending postbacks to TikTok, kindly take note of the following.

In the Airbridge dashboard, several tab pages in the [Integrations]>[Integrated Ad Channels]>[TikTok] menu will be updated.

• The [Postback] tab page will be deprecated.

• The [Integration] and [Agency Settings] tab pages will be renewed.

Advertisers will be notified by TikTok about the SAN transition schedule before it happens. Customers who have not been sending postbacks to TikTok will soon be given access to the new SAN integration module in the Airbridge dashboard.

The following steps must be followed to integrate Airbridge with TikTok For Business.

1. Create tracking links in Airbridge.

2. Create an app in your TikTok Ads Manager account and register the tracking links.

3. Generate your TikTok App ID and register it to your Airbridge account.

4. Map Airbridge events to TikTok App events and send a postback to TikTok For Business.

Note

Airbridge has two module integrations with TikTok For Business: one works with TikTok using trackers to capture attribution information, and the other works with TikTok as a self-attributing network (SAN). This guide is about setting up the non-SAN integration. If you have already migrated your app to TikTok’s self-attribution network and want the SAN module integration, read our SAN integration guide.

1. Sign in to your Airbridge account, and navigate to [Tracking Link]>[Create Tracking Links]. In the [Integrated Channels] tab, select “TikTok” from the “Channel” dropdown list.

2. Review the pre-set parameters, add new ones if necessary, and click the “Create Link” button to create tracking links.

The Campaign, Ad Group, Ad Creative, Sub-Publisher, and SubSub-Publisher 1 parameter fields are preset with the same values set for your ads in the Tiktok Ads Manager. You can make changes to the values by clicking the “Edit” button. However, we strongly advise you not to change the preset values so you can enable seamless integration with Tiktok. If you made changes to the values but want to go back to the preset version, click the “Reset” button.

Redirection path

When creating tracking links for your Tiktok campaign from Airbridge, the redirection path setting is not required. Users who click on the links will be redirected to the destination you set from the Tiktok Ads Manager.

 3. After the tracking links are created, click on the tracking links to copy them. The detailed information on the tracking links can be looked up on the [Tracking Link]>[Tracking Link List] page. You can move to the Tracking Link List page by clicking the [Tracking Link List] button in the upper right corner. 

1. Sign in to your TikTok For Business account.

2. Navigate to [Asset]>[Event] page and click the “Manage” button under “App Event”.

3. If you don’t have created an app, click the “Create New App” button. Select the OS and enter the download URL of your app. If the URL is valid, the App Icon, App Name, and App ID will be displayed, and the “Next” button will be activated. Click the “Next” button if all the app information is correct.

4. Select “Airbridge” from the mobile measurement partner list. Paste the Airbridge tracking links in the respective fields. The tracking link for server-to-server click tracking must be entered as it is a required field for creating a new app. If you don’t enter the tracking link for server-to-server click tracking, the “Next” button won’t be activated.

The tracking link for impression tracking is not required for creating a new app. However, it is advised to measure view-trough attribution for TikTok campaigns considering the nature of short-form videos.

5. Your app has been created. You can see the TikTok Ad ID and the in-app events you can track. To see all in-app events, select “All App Events” from the drop-down list. Click the “Confirm” button to complete the process.

6. If you want to change the download URL or the tracking links, click “Edit”. If you have an Android app and an iOS app, you have to create an app and register the tracking links respectively for both apps.

The TikTok App ID is a unique code generated in TikTok Ads Manager. When you register your TikTok App ID in Airbridge and Airbridge sends a postback to TikTok, your ownership of the app will be confirmed, and the “Verified” badge will appear next to the app name in your TikTok Ads Manager.

Benefits of TikTok App ID

TikTok App ID will ensure that advertisers have control over their data while also giving access to additional features including:

• Use unattributed events for Data Management Platform (DMP) audience creation

• Use unattributed events for App Retargeting and DPA re-engagement for select advertisers

• See unattributed events size in Events Manager via a new column, "Total Unattributed Events"

• For some advertisers, verification via TikTok App ID will be required before you can make iOS 14 dedicated campaigns. If you fall into this bucket, you will see an in-product notification guiding you through the process.

1. Navigate to [Asset]>[Event] page and click the “Manage” button under “App Event”. Select your app from the app list.

2. Click “Copy TikTok App ID”. If you have both an Android app and an iOS app, you need to copy the TikTok App ID of both apps. 

3. In the Airbridge dashboard, navigate to [Integrations]>[Integrated Ad Channels] and select “TikTok”.

4. Select the [Postback] tab and select the [Integration Info] sub-tab. Paste the TikTok App IDs in the respective fields and click the “Submit” button.

How to integrate multiple apps at once

If you want to integrate multiple apps with Airbridge at once, enter multiple TikTok Ad IDs by separating them with a comma (”,”).

Example: 1234567891011121314, 1413121110987654321…

For postback setup, read this article. The TikTok Ads Manager reports Airbridge events as the corresponding TikTok For Business in-app events. Enable postbacks to optimize TikTok for Business campaigns and create new campaign target audiences.

Airbridge standard events are pre-mapped to TikTok in-app events, as listed below. For example, the “Open (App)” event in Airbridge is reported as the “Launch App” event in TikTok.

Custom events and unmapped Airbridge standard events that are not listed in the above table can be mapped manually. For more details, contact your CSM.

Caution

When manually mapping an Airbridge event to a TikTok For Business in-app event, the same user action may be reported differently. For example, if you map the “Initiate Checkout (App)” event in Airbridge to the “Place an Order” event in TikTok, the checkout actions of the users will be reported as the “Place an Order” event in TikTok For Business.

Airbridge supports integration with TikTok For Business. With the integration, you can view the attribution data of TikTok For Business campaigns in the Airbridge dashboard. With Airbridge, you can measure click-through attribution and view-through attribution to best understand how users engage with your short-form video ads on TikTok.

The following steps must be followed to integrate Airbridge with TikTok For Business.

1. Create tracking links in Airbridge.

2. Create an app in your TikTok Ads Manager account and register the tracking links.

3. Generate your TikTok App ID and register it to your Airbridge account.

4. Map Airbridge events to TikTok App events and send a postback to TikTok For Business.

Note

Airbridge has two module integrations with TikTok For Business: one works with TikTok using trackers to capture attribution information, and the other works with TikTok as a self-attributing network (SAN). This guide is about setting up the SAN integration, which is currently in Beta. For detailed information on how to enable SAN integration, contact your CSM. If you want the non-SAN module integration, read our Non-SAN integration guide.

1. Sign in to your Airbridge account, and navigate to [Tracking Link]>[Create Tracking Links]. In the [Integrated Channels] tab, select “TikTok” from the “Channel” dropdown list.

2. Review the pre-set parameters, add new ones if necessary, and click the “Create Link” button to create tracking links.

The Campaign, Ad Group, Ad Creative, Sub-Publisher, and SubSub-Publisher 1 parameter fields are preset with the same values set for your ads in the Tiktok Ads Manager. You can make changes to the values by clicking the “Edit” button. However, we strongly advise you not to change the preset values so you can enable seamless integration with Tiktok. If you made changes to the values but want to go back to the preset version, click the “Reset” button.

Redirction Path

When creating tracking links for your Tiktok campaign from Airbridge, the redirection path setting is not required. Users who click on the links will be redirected to the destination you set from the Tiktok Ads Manager.

3. After the tracking links are created, click on the tracking links to copy them. The detailed information on the tracking links can be looked up on the [Tracking Link]>[Tracking Link List] page. You can move to the Tracking Link List page by clicking the [Tracking Link List] button in the upper right corner.

1. Sign in to your TikTok For Business account. 

2. Navigate to [Asset]>[Event] page and click the “Manage” button under “App Event”.

3. If you don’t have created an app, click the “Create New App” button. Select the OS and enter the download URL of your app. If the URL is valid, the App Icon, App Name, and App ID will be displayed, and the “Next” button will be activated. Click the “Next” button if all the app information is correct.

4. Select “Airbridge” from the mobile measurement partner list. Paste the Airbridge tracking links in the respective fields. The tracking link for server-to-server click tracking must be entered as it is a required field for creating a new app. If you don’t enter the tracking link for server-to-server click tracking, the “Next” button won’t be activated.

The tracking link for impression tracking is not required for creating a new app. However, it is advised to measure view-trough attribution for TikTok campaigns considering the nature of short-form videos.

5. Your app has been created. You can see the TikTok Ad ID and the in-app events you can track. To see all in-app events, select “All App Events” from the drop-down list. Click the “Confirm” button to complete the process.

6. If you want to change the download URL or the tracking links, click “Edit”. If you have an Android app and an iOS app, you have to create an app and register the tracking links respectively for both apps.

The TikTok App ID is a unique code generated in TikTok Ads Manager. When you register your TikTok App ID in Airbridge and Airbridge sends a postback to TikTok, your ownership of the app will be confirmed, and the “Verified” badge will appear next to the app name in your TikTok Ads Manager.

1. Navigate to [Asset]>[Event] page and click the “Manage” button under “App Event”. Select your app from the app list.

2. Click “Copy TikTok App ID”. If you have both an Android app and an iOS app, you need to copy the TikTok App ID of both apps.

3. In the Airbridge dashboard, navigate to [Integrations]>[Integrated Ad Channels] and select “TikTok”.

4. In the [Integration] tab and switch on the TikTok MMP integration toggle.

5. Paste the TikTok App IDs in the respective fields and click the “Submit” button.

How to integrate multiple apps at once

If you want to integrate multiple apps with Airbridge at once, enter multiple TikTok Ad IDs by separating them with a comma (”,”).ex. 1234567891011121314, 1413121110987654321…

Enable postbacks by switching on the "In-app event postback" toggle. By using postbacks, you can enrich your data in TikTok Ads Manager and drive insights to optimize your campaigns and create new target audiences. The Airbridge events sent to TikTok Ads Manager are reported as TikTok events in the TikTok Ads Manager as per mapping configured in the TikTok event mapping list. Click “Edit” to change the mapping and add or delete event pairs.

Attention

When you switch on the “TikTok MMP integration” toggle and enter the TikTok App ID, all install events and deep link open events are sent automatically to TikTok Ads Manager without the need for event mapping. This is a default rule and can’t be changed.

After you click “Edit”, click “+ Add Event” to select an Airbridge event to map it to a TikTok event. To change the events in the mapping list, click on the events and select a new event from the drop-down list. Click the [minus] icon (”-”) to delete an event pair. 

When you add an Airbridge event that has a “Preset” badge to the mapping list, the pre-mapped TikTok event will automatically appear. See the table below for the preset mapping of Airbridge standard events and TikTok in-app events.

If you want to map an Airbridge event to a TikTok event of your choice rather than with the preset event, click on the TikTok event and select a different event from the drop-down list. If you do so, the “Preset” badge will change to the “Preset Off” badge. When you click the “Preset Off” badge, the label will change back to “Preset,” and the mapping will be reverted to the preset version.

Preset event mapping

We advise you not to change the preset mapping of Airbridge events and TikTok events, as the preset mapping best serves the purpose of accurate data collection.

You can map multiple Airbridge events to a single TikTok event. For example, if you map three different Airbridge events to the “Archive Level” event in TikTok, like the image below, all three events will be reported as “Archive Level” in your TikTok Ads Manager.

Airbridge supports cost integration with TikTok For Business. Airbridge users with Owner or In-house Marketer roles or users with authorized Agency roles can view the cost and touchpoint data of TikTok campaigns in the Airbridge dashboard. Follow the instruction below to set up the cost integration with TikTok For Business.

1. In the Airbridge dashboard, navigate to [Integrations]>[Integrated Ad Channels] and select “TikTok”.

2. In the “Cost Integration” tab, switch on the “TikTok Cost Integration” toggle and click the “Log in to TikTok For Business” button. 

3. Log in to your TikTok For Business account in the pop-up window. 

4. Decide the level of access you want to give Airbridge and click the “Confirm” button. If you want to track the cost and touchpoint data of your TikTok campaigns in Airbridge, check all four items.

5. Select the TikTok For Business ad account you want to integrate with Airbridge and click the “Complete” button.

6. Now the TikTok For Business ad account you selected will be listed on the cost integration page in Airbridge. The “Waiting” sync status will appear until the next data sync time, which could take up to four hours. If your TikTok For Business ad account is verified within the next four hours, the cost data will be synced, and the sync status will change to “Active”.

Airbridge pulls the TikTok cost data of the last 7 days, including today, 6 times a day, every 4 hours starting from 3:00 PM (UTC). The last time the cost data was updated can be found in the integration list.

Switch off the “TikTok Cost Integration” toggle to disable cost integration. Data synchronization is suspended from the moment the cost integration is disabled. All data sent to Airbridge before disabling the cost integration will remain in Airbridge.

Even if you switch off the TikTok Cost Integration toggle, the ad account information will remain in Airbridge unless you delete the account from the list. When you switch the toggle on again, the account information will be automatically restored without having to log in to your TikTok for Business account.

If you have integrated with the wrong account or you don’t run campaigns from the ad account you integrated with, click “…” and click “Delete” to delete ad accounts from the integrated account list. If you want to reconnect with the account you have deleted, repeat the cost integration setup from the start again.

If the TikTok cost integration was unexpectedly suspended or your TikTok ad account has been deleted, click “Update history” to see the last update date.

The data pulled from TikTok for business can be viewed in the Actuals Report and Trend Report using the following metrics and GroupBy options. 

Difference between “Clicks” and “Clicks (Channel)” metrics

In the Actuals Report, there are “Clicks” and “Clicks (Channel)” metrics. “Click” means click data collected via the tracking links you created in Airbridge. Whereas “Clicks (Channel)” means the number of clicks tracked and reported by the ad channel, which is pulled by Airbridge every 4 hours via API. The same difference applies to “Impression” and “Impression (Channel)” metrics.

Unspecified ad account name

If a user has not specified the ad account name in the TikTok for Business dashboard, Airbridge receives a null value for the Ad Account ID. If you select “Ad Account ID” as GroupBy in the Actuals Report or the Trend Report, it may show an empty column.

By configuring the metrics and GroupBys like the image below, you can see the TikTok cost data by ad creatives, along with other ad channel cost data.

To minimize the data discrepancy, align your app’s currency and timezone settings in your Airbridge account with those of the TikTok for Business dashboard. The “Cost (Channel)” data you see in Airbridge follows the currency and time zone settings of your TikTok For Business account.

After the cost integration is enabled, we advise you not to change the Campaign name, Ad Group name, and the Ad Creative name of your TikTok campaigns after the cost integration.

The Cost (Channel) data will be shown only if the Channel, Campaign, Ad Group, Ad Creative, Campaign ID, Ad Group ID or Ad Creative ID GroupBy is applied. If you apply GroupBys that are not related with Channel, Campaign, Ad Group or Ad Creative, you will not be able to see the Cost (Channel) data.

Note

The Agency Setting is a beta service and is only available for users who have activated the SAN integration in Airbridge. For more information, please contact your CSM.

In the “Agency Setting” tab, you can grant some permissions to access your TikTok for Business account. Airbridge users with Owner or Marketer permissions can allow agencies to view their TikTok for Business data.

Users with Agency permissions can view the integration status and information, and add ad accounts for cost integration or delete them. Check their user type in [Settings]>[User Management].

1. In the Airbridge dashboard, navigate to [Integrations]>[Integrated Ad Channels] and select “TikTok”.

2. In the “Agency Setting” tab, click the “+ Add Agency” button.

3. Select the agency you want to grant access permission. Agencies that already have access permissions won’t appear in the search results.

4. Configure the rules for the campaigns that the selected agency can access. You can select several keywords from the existing ones or add new ones. To add a new keyword, just enter the keyword in the search field. The keywords can be up to 50 characters long, using only alphabet letters, numbers, and hyphens (-).

By selecting “starts with”, you can give the agency access to the campaigns that start with the keyword you enter. By selecting “ends with”, you can give the agency access to the campaigns that end with the keyword you enter. For example, if you select “starts with” and enter “example” as the keyword, the agency can only access TikTok campaigns with names that start with “example”.

5. To save your configuration, click the “Save” button. Then you will see the agency you granted access permission in the agency list.

You can modify the campaign conditions that an agency has access to or delete an agency's access permission.

The scope of access the Agency users are given to the [Integrated Ad Channels]>[TikTok] page by the Owner from the [Agency Setting] tab have different access levels to the [Integrated Ad Channels]>[TikTok] page. Some features are not accessible.

Agency users without access permission from the [Agency Setting] tab can’t access any information on the [Integrated Ad Channels]>[TikTok] page.

However, users with Agency roles can’t access the features below even if they get access permission from the [Agency Setting] tab. Only the Owner or users with In-house Marketer roles have access to the features below.