- User Guide
- Integration
- TikTok For Business
SAN Integration - TikTok For Business
Written by Jeongwon Kim,Track and measure your TikTok For Business and send postbacks to TikTok for campaign optimization.
Note
Select "Sub-Publisher" as GroupBy or filter to view the performance of Pangle ads in the Airbridge reports.
1. Sign in to your TikTok For Business account.
2. Navigate to [Tools]>[Events] and click Manage under “App Event.”
3. If you haven’t created an app, click Create New App. Select the OS and enter the app store URL of your app. When the URL is verified, the App Icon, App Name, and App ID will be displayed. Click Next when the displayed app information is correct.
4. Select Airbridge as the Mobile Measurement Partner from the drop-down list.
5. Click Confirm, and your app will be created. You will see the TikTok Ad ID and the in-app event list. To see all in-app events, select All App Events from the drop-down list. Click Done to complete the process.
6. If you want to change the app store URL or the tracking links, click Edit. If you have an Android app and an iOS app, you have to create an app respectively for both apps.
The TikTok App ID is a unique ID generated in the TikTok Ads Manager. When you register your TikTok App ID with Airbridge and Airbridge sends a postback to TikTok For Business, your ownership of the app will be confirmed, and the “Verified” badge will appear next to the app name in your TikTok Ads Manager.
1. Navigate to [Tools]>[Events] and click Manage under “App Event.” Select your app from the app list.
2. Click Copy TikTok App ID. If you have both an Android app and an iOS app, you need to copy the TikTok App ID of both apps.
3. In the Airbridge dashboard, navigate to [Integrations]>[Ad Channel Integration] and select TikTok.
4. On the [Channel Integration] page, switch on the [Enable channel integration] toggle.
5. Paste the TikTok App IDs into the respective fields and click Submit.
How to integrate multiple apps at once
If you want to integrate multiple apps with Airbridge at once, follow the below rules.
On the [Channel Integration] page, click + Add.
The postback setup shall be configured in the [Channel Integration] tab to enable postbacks.
By using postbacks, you can enrich your data in TikTok Ads Manager and drive insights to optimize your campaigns and create new target audiences. The Airbridge events sent to TikTok Ads Manager are reported as TikTok events in the TikTok Ads Manager as per mapping configured in the TikTok event mapping list.
When switching on the In-app Postback toggle on the [Channel Integration] page, the event mapping table between Airbridge and TikTok event will appear. Click Edit to add, modify, or delete events.
Events automatically sent to TikTok For Business when channel integration toggle is on
Upon switching on the [Enable channel integration] toggle and registering the TikTok App ID, the following events are automatically sent to TikTok For Business.
Install (install_app)
Deeplink Open (launch_app)
Some Airbridge events have [Preset] tags. When selecting such an Airbridge event, a TikTok event will be automatically mapped with the event based on a preset mapping rule. Some of such TikTok events can be used for app event optimization.
The following table shows the preset event mapping table between Airbridge events and TikTok events and whether the TikTok event is used for app event optimization (AEO).
Airbridge Event | TikTok Event | Used for AEO |
|---|---|---|
Achieve Level (App) | achieve_level | O |
Ad Impression (App) | inapp_ad_impr | |
Add Payment Info (App) | add_payment_info | O |
Add To Cart (App) | add_to_cart | O |
Add To Wishlist (App) | add_to_wishlist | |
Open (App) | launch_app | |
Order Complete (App) | purchase | O |
Product View (App) | view_content | O |
Rate (App) | rate | |
Search Results (App) | search | O |
Sign-in (App) | login | O |
Sign-up (App) | registration | O |
Spend Credits (App) | spend+credits | |
Start Trial (App) | start_trial | O |
Subscribe (App) | subscribe | O |
Unlock Achievement (App) | unlock_achievement |
The following table shows the TikTok events not mapped with Airbridge events and whether the event is used for app event optimization (AEO).
TikTok event | Used for AEO |
|---|---|
create_group | |
join_group | O |
loan_approval | |
loan_application | O |
loan_disbursal | |
generate_lead | |
inapp_ad_click | |
create_role | |
checkout | O |
complete_tutorial | O |
Click Edit to change the event mapping configuration. Click Add event to select an Airbridge event regardless of the "Preset" badge. You can replace the existing events with other events by clicking on the events or delete an event pair by clicking the [delete] icon.
When replacing the TikTok event that is automatically mapped with an Airbridge event with the [Preset] tag, the [Preset] tag changes to the [Preset Off] tag. By clicking Preset, the event mapping is reset, and the [Preset] tag appears again.
When editing event mapping
Some Airbridge events have [Preset] tags. When selecting such an Airbridge event, a TikTok event will be automatically mapped with the event based on a preset mapping rule. We advise you not to change the preset mapping.
More than 2 Airbridge events can be mapped with 1 TikTok event. For example, when the event mapping table is configured as shown in the image below, the 3 Airbridge events are recorded as the achieve level event in TikTok.
Select the [Attribution Rule] tab to configure the attribution rules, including the lookback window and attribution window. Click Go to edit page to edit the settings.
Refer to this article to learn about the attribution window in Airbridge.
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