Data Discrepancies between TikTok For Business and Airbridge

Data discrepancies may occur between TikTok For Business and Airbridge due to varying reasons. Read on to learn the primary causes of the discrepancy. For more details, you may also refer to this article from TikTok For Business.

Attention

Make sure the channel integration with Airbridge is completed before checking up on the causes of data discrepancy.

Differences in the Attribution Model

Differences in Aggregating Data

Was this page helpful?

Have any questions or suggestions?