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Data Sharing Policy

Per the TikTok For Business data sharing policy, raw data for view-through campaigns is available only for events that occurred on or after September 9, 2026 (UTC).Events that occurred before September 9, 2026 (UTC) are only partially available in raw data. For those events, only the parameters in the following table are available in raw data. The remaining data can be viewed only in aggregated form in Airbridge reports.Network-level data identified by the channel name tiktok is available in raw data from August 1, 2022, and Sub Publisher data from August 2023.

TikTok App ID

To ensure the TikTok App ID is verified by TikTok For Business, you need to configure the delivery rule to send events to TikTok For Business regardless of whether the event has been attributed to TikTok For Business or not.To do that, select the [Delivery Rule] tab, click the [settings] icon of the “Attributed to any channel” and the “All recurring events” row, and select all events you want to send as postbacks.
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