Following the privacy policy of TikTok For Business, user-level data attributed to TikTok For Business can be viewed for 6 months from the time of attribution. After this period, the data won’t be available via raw data export.
Note that Airbridge reports provide all TikTok campaign data in aggregated form.
Not all data is available in raw data. Only network-level view-through attribution data of TikTok campaigns run after August 1, 2022, with the channel name "tiktok” are available.
The following table lists the parameters of which the data is available in raw data. Note that Airbridge reports provide all TikTok campaign data in aggregated form.
Property | Description |
|---|---|
Channel | The channel of the winning touchpoint |
Sub Publisher | Sub-publisher of the winning touchpoint |
Touchpoint Event Category | The event category of the winning touchpoint |
Channel Type | The type of channel |
Touchpoint Generation Type | Touchpoint collection source |
Is View-Through | Whether the campaign is a view-through campaign or not |
Target Event Category | The name of the target event |
Target Event Timestamp | The timestamp of the target event |
Is First Target Event per Device | Whether the event is the first target event per device |
To ensure the TikTok App ID is verified by TikTok For Business, you need to configure the delivery rule to send events to TikTok For Business regardless of whether the event has been attributed to TikTok For Business or not.
To do that, select the [Delivery Rule] tab, click the [settings] icon of the "Attributed to any channel" and the "All recurring events" row, and select all events you want to send as postbacks.
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