Web Campaign Tracking - TikTok For Business

Airbridge supports TikTok for Business web campaign tracking through tracking links. This integration enables measurement of TikTok for Business web campaigns and allows you to view app conversions resulting from website visits.

Integrate TikTok for Business web campaigns

Set up tracking links to measure conversions from TikTok for Business web campaigns in the Airbridge dashboard.

  1. Go to [Integrations]>[Ad Channel Integration]>[TikTok for Business]

    in the Airbridge dashboard.

  2. Select the [Web Campaign Integration] tab.

  3. Copy the impression tracking link and click tracking link provided by Airbridge.

  1. Create an ad in the TikTok Ads Manager dashboard.

  2. In [Ad Details]>[Destination], select Website URL.

  3. In [Destination URL], enter the website URL where you want to send users.

  4. In [Tracking]>[Third-party tracking settings], enter the tracking link copied from the Airbridge dashboard. The tracking links provided by Airbridge are optimized for TikTok for Business, so enter them as-is without modification.

  5. Complete the remaining settings and save.

Set app store as the destination for TikTok for Business web campaigns

Learn how to set up app store destinations for TikTok for Business web campaigns to track app installs from web campaign traffic.

  1. Go to [Integrations]>[Ad Channel Integration]>[TikTok for Business] in the Airbridge dashboard.Select the

  2. [Web Campaign Integration] tab.

  3. Copy the impression tracking link and click tracking link provided by Airbridge.

Enter the app store URL in TikTok for Business settings

  1. Create an ad in the TikTok Ads Manager dashboard.

  2. Choose a campaign objective. Don't select App Promotion or Awareness as you want to track conversions attributed to web campaigns.

  3. In [Ad Details]>[Destination], select Website URL.

  4. In [Destination URL], enter the app store URL where you want to send users.

  5. In [Tracking]>[Third-party tracking settings], enter the tracking links copied from the Airbridge dashboard. The tracking links provided by Airbridge are optimized for TikTok for Business, so enter them as-is without modification.

  6. Complete the remaining settings and save.

TikTok for Business Reporting

Once you have completed the integration setup, you can view the TikTok for Business app and web campaign data in the Actuals Report. Refer to the following table for the report configuration and get a comprehensive view of the conversions from different platforms.