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Airbridge supports TikTok For Business web campaign tracking through tracking links. This integration enables measurement of TikTok For Business web campaigns and allows you to view app conversions resulting from website visits.

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Integrate TikTok For Business web campaigns

Integrate TikTok For Business web campaigns and view your attribution data in the Airbridge dashboard.

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Required prerequisites

Complete all prerequisites before integrating TikTok For Business web campaigns.

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Set up the TikTok Conversions API

The TikTok Conversions API integration sends events collected by Airbridge to TikTok for Business. To set up the integration, follow these steps:
  1. In the TikTok Ads Manager dashboard, find your Pixel ID and Access Token. For details, see this guide.
  2. Decide which Airbridge events to send through the Conversions API and the TikTok event to map to each. For the list of TikTok events, see this documentation.
  3. Share the following information with your Airbridge CSM or through the Airbridge Help Center:
    • TikTok Pixel ID
    • TikTok Access Token
    • Airbridge event names to send and the TikTok event name mapped to each
Airbridge will notify you once the integration is complete.

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Optional prerequisites

If needed, refer to the TikTok For Business Help Center guide to complete the following:

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Enter the webpage URL in TikTok For Business settings

  1. Create an ad in the TikTok Ads Manager dashboard.
  2. In [Ad Details]>[Destination], select Website URL.
  3. In [Destination URL], enter the website URL to send users to. Use the URL that includes the UTM parameters added during the prerequisite step.
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  1. In [Tracking], set up [Website events].
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  1. Complete the remaining settings and save.

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Set app store as the destination for TikTok For Business web campaigns

Learn how to set up app store destinations for TikTok For Business web campaigns to track app installs from your web traffic.

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Enter the app store URL in TikTok For Business settings

  1. Create an ad in the TikTok Ads Manager dashboard.
  2. Choose a campaign objective. Don’t select App Promotion or Awareness as you want to track conversions attributed to web campaigns.
  3. In [Ad Details]>[Destination], select Website URL.
  4. In [Destination URL], enter the app store URL where you want to send users.
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  1. In [Tracking], set up [App events].
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  1. Complete the remaining settings and save.

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TikTok For Business Reporting

Once you have completed the integration setup, you can view the TikTok For Business app and web campaign data in the Actuals Report. Refer to the following table for the report configuration and get a comprehensive view of the conversions from different platforms.