Web Campaign Tracking - TikTok For Business

Airbridge supports TikTok For Business web campaign tracking through tracking links. This integration enables measurement of TikTok For Business web campaigns and allows you to view app conversions resulting from website visits.

Integrate TikTok For Business web campaigns

Integrate TikTok For Business web campaigns and view your attribution data in the Airbridge dashboard.

Before you begin

Complete all prerequisites before integrating TikTok For Business web campaigns.

Required prerequisites

Item	Description	Location	Assignee	Reference
Add UTM parameters to web page URL	UTM parameters must be added to the web page URL.	TikTok For Business dashboard	Marketer	-
Request TikTok Conversions API (CAPI) setup	Conversions API must be set up to optimize events from TikTok web campaigns.	Contact your Airbridge CSM. If you don’t have a designated CSM, contact the Airbridge Help Center.	Marketer	-
Set `utmParsing: true` in Airbridge Web SDK	The `utmParsing` option in the Airbridge Web SDK must be set to `true`. This enables Airbridge to collect and utilize UTM parameters.	Airbridge Web SDK	Developer	Automatic UTM parameter setting

Optional prerequisites

If needed, refer to the TikTok For Business Help Center guide to complete the following:

About TikTok Pixel

Enter the webpage URL in TikTok For Business settings

Create an ad in the TikTok Ads Manager dashboard.
In [Ad Details]>[Destination], select Website URL.
In [Destination URL], enter the website URL to send users to. Use the URL that includes the UTM parameters added during the prerequisite step.

In [Tracking], set up [Website events].

Complete the remaining settings and save.

Set app store as the destination for TikTok For Business web campaigns

Learn how to set up app store destinations for TikTok For Business web campaigns to track app installs from your web traffic.

Enter the app store URL in TikTok For Business settings

Create an ad in the TikTok Ads Manager dashboard.
Choose a campaign objective. Don’t select App Promotion or Awareness as you want to track conversions attributed to web campaigns.
In [Ad Details]>[Destination], select Website URL.
In [Destination URL], enter the app store URL where you want to send users.

In [Tracking], set up [App events].

Complete the remaining settings and save.

TikTok For Business Reporting

Once you have completed the integration setup, you can view the TikTok For Business app and web campaign data in the Actuals Report. Refer to the following table for the report configuration and get a comprehensive view of the conversions from different platforms.

Campaign environment	Filter: Channel is	Group by: Touchpoint Generation Type
App - Campaign objective: “App Promotion” or “Awareness”	tiktok	Self-attributing Network Tracking Link
Web - Campaign objective: other than “App Promotion” or “Awareness” - Using a web URL with UTM parameters	tiktok	UTM
Web - Campaign objective: other than “App Promotion” or “Awareness” - Not using a web URL with UTM parameters	tiktok	Self-attributing Network

​Integrate TikTok For Business web campaigns

​Before you begin

Required prerequisites

Optional prerequisites

​Enter the webpage URL in TikTok For Business settings

​Set app store as the destination for TikTok For Business web campaigns

​Enter the app store URL in TikTok For Business settings

​TikTok For Business Reporting