The Airbridge Web SDK not only tracks web to app conversion data, but also attribution data for the web application itself. This gives you a more extensive insight on your users' journey, especially if you are running applications on both web and mobile. Data collected from the Web SDK is then aggregated and shown on the Airbridge dashboard, where comprehensive analytics for both your web and app are provided. Raw data can also be exported in CSV format for your convenience.

Use one of the three following options to install the SDK.

Add the following code at the end of the head element.

<script>
(function(a_,i_,r_,_b,_r,_i,_d,_g,_e){if(!a_[_b]){var n=function(){var c=i_.createElement(r_);c.onerror=function(){g.queue.filter(function(a){return 0<=_d.indexOf(a[0])}).forEach(function(a){a=a[1];a=a[a.length-1];"function"===typeof a&&a("error occur when load airbridge")})};c.async=1;c.src=_r;"complete"===i_.readyState?i_.head.appendChild(c):a_.addEventListener("load",function h(){a_.removeEventListener("load",h);i_.head.appendChild(c)})},g={queue:[],get isSDKEnabled(){return!1}};_i.concat(_d).forEach(function(c){var a=c.split("."),h=a.pop();a.reduce(function(p,q){return p[q]=p[q]||{}},g)[h]=function(){g.queue.push([c,arguments])}});a_[_b]=g;0<_g?(_b=new (a_.XDomainRequest||a_.XMLHttpRequest),_i=function(){},_b.open("GET",_r),_b.timeout=_g,_b.onload=function(){n()},_b.onerror=_i,_b.onprogress=_i,_b.ontimeout=_i,_b.send()):n()}})(window,document,"script","airbridge","//static.airbridge.io/sdk/latest/airbridge.min.js","init startTracking fetchResource setBanner setDownload setDownloads openDeeplink setDeeplinks sendWeb setUserAgent setUserAlias addUserAlias setMobileAppData setUserId setUserEmail setUserPhone setUserAttributes clearUser setDeviceAlias removeDeviceAlias clearDeviceAlias setDeviceIFV setDeviceIFA setDeviceGAID events.send events.signIn events.signUp events.signOut events.purchased events.addedToCart events.productDetailsViewEvent events.homeViewEvent events.productListViewEvent events.searchResultViewEvent".split(" "),["events.wait","createTouchpoint"],0);

airbridge.init({
    app: '<APP NAME>',
    webToken: '<WEB SDK TOKEN>'
});
</script>

App Name and Web SDK Token can be found at the Airbridge dashboard → Settings → Tokens.

It is recommended to configure protected attribution windows when measuring web to app contributions. Please refer to this guide for more information.

1. Install the Airbridge NPM module.

npm install airbridge-web-sdk-loader

1. Import airbridgeand call the airbridge.initfunction.

import airbridge from 'airbridge-web-sdk-loader'

airbridge.init({
    app: 'App Name',
    webToken: 'Web SDK Token',
})

Please refer to Install SDK Using Google Tag Manager

The Airbridge web SDK works on all browsers that support ES5.

button.onclick = () => {
    console.log(airbridge.isSDKEnabled)
}

Go to the web page where the SDK is installed, and see if airbridge.isSDKEnabled is "true" at the developer tools console.

If you get a proper output, go to "Airbridge dashboard → Raw Data → Web Real-time Log" and make sure that "open" events are being shown.

Attention

The value of airbridge.isSDKEnabled will change from "false" to "true" once the web SDK is completely done loading.

User information is automatically sent upon the initialization of the SDK. User information will be stored on the browser's local storage and all subsequent events on the website will be sent with the user's information until signOut is called.

airbridge.init({
    app: 'App Name',
    webToken: 'Web SDK Token',
    user: {
        externalUserID: 'personID',
        externalUserEmail: 'persondoe@airbridge.io',
        externalUserPhone: '1(123)123-1234',
        attributes: {
            age_group: 30,
            gender: 'Female'
        },
        alias: {
            amplitude_device_id: '83587901-2726-4E29-ACEB-A90B0F7E75F6',
        },
    }
});

Use the following method to setup your own user identifiers as opposed to external identifiers. It will be stored on the browser's local storage and all subsequent events on the website will be sent with the user's information until signOut is called.

airbridge.setUserId('654321');
airbridge.setUserEmail('user@example.com');

You may also setup user aliases that will help identity matching with third party tools (e.g. Amplitude, Braze).

airbridge.setUserAlias({
  "amplitude_id": "12345678",
  "braze_ext_id": "87654321"  
})

airbridge.addUserAlias("amplitude_id", "12345678")
airbridge.addUserAlias("braze_ext_id", "87654321")

Additional user attributes can be used for a more accurate Multi-Touch Attribution (MTA) analysis, additional internal data analysis, and linking third-party solutions.

airbridge.setUserAttributes({
    "age": 45,
    "gender": "male",
    "name": "Gildong Hong"
    // ...
});

Make sure that your user information settings are being properly sent through the SDK.

1. Configure user identifier information.

2. Send an event using the SDK.

3. Click the event at "Airbridge dashboard → Raw Data → Web Real-time Logs"

4. Check if the user information is correctly sent under the userblock.

Setup a device alias through the Airbridge SDK. The alias will be sustained even after the website closes, unless otherwise deleted.

airbridge.setDeviceAlias('ADD_YOUR_KEY', 'AND_YOUR_VALUE')
airbridge.removeDeviceAlias('ADD_YOUR_KEY')
airbridge.clearDeviceAlias()

Attention

Depending on the cookie's max storage time, iOS will sustain the device alias for a maximum of 7 days.

When important user actions occur, in-app events can be sent to measure the performance of each channel.

All event parameters are optional. However, more information about the event will help provide more accurate statistics.

Name: send

airbridge.events.send("category", {
    label: "label",
    action: "action",
    value: 10,
    semanticAttributes: {
        transactionID: "transaction_123",
    },
    customAttributes: {
        key: "value",
    }
});

airbridge.events.send('airbridge.ecommerce.home.viewed');

airbridge.setUserId('ab180');
airbridge.setUserEmail('user@example.com');

airbridge.events.send('airbridge.user.signup');

airbridge.setUserId('ab180');
airbridge.setUserEmail('user@example.com');

airbridge.events.send('airbridge.user.signin');

airbridge.events.send('airbridge.user.signout');

airbridge.clearUser();

airbridge.events.send('airbridge.ecommerce.productList.viewed', {
    semanticAttributes: {
        productListID: 'food',
        products: [
            {
                productID: 'coke_zero',
                name: 'Coke Zero',
                price: 1.99,
                currency: 'USD',
                position: 1
            },
            {
                productID: 'burger_cheese_double',
                name: 'Double Cheeseburger',
                price: 3.99,
                currency: 'USD',
                position: 2
            }
        ]
    }
});

Name: products

Type: Array<Object>

airbridge.events.send('airbridge.ecommerce.product.viewed', {
    semanticAttributes: {
        products: [{
            productID: 'coke_zero',
            name: 'Coke Zero',
            price: 1.99,
            currency: 'USD',
            position: 1
        }]
    }
});

airbridge.events.send('airbridge.ecommerce.searchResults.viewed', {
    semanticAttributes: {
        products: [
            {
                productID: 'coke_zero',
                name: 'Coke Zero',
                price: 1.99,
                currency: 'USD',
                position: 1
            },
            {
                productID: 'burger_cheese_double',
                name: 'Double Cheeseburger',
                price: 3.99,
                currency: 'USD',
                position: 2
            }
        ],
        query: 'Search Query'
    }
});

airbridge.events.send('airbridge.ecommerce.product.addedToCart', {
    value: 13.95,
    semanticAttributes: {
        products: [
            {
                productID: 'coke_zero',
                name: 'Coke Zero',
                price: 1.99,
                currency: 'USD',
                quantity: 3,
                position: 1
            },
            {
                productID: 'burger_cheese_double',
                name: 'Double Cheeseburger',
                price: 3.99,
                currency: 'USD',
                quantity: 2,
                position: 2
            }
        ],
        cartID: '73926365',
        currency: 'USD'
    }
});

airbridge.events.send('airbridge.ecommerce.order.completed', {
    value: 13.95,
    semanticAttributes: {
        products: [
            {
                productID: 'coke_zero',
                name: 'Coke Zero',
                price: 1.99,
                currency: 'USD',
                quantity: 3,
                position: 1
            },
            {
                productID: 'burger_cheese_double',
                name: 'Double Cheeseburger',
                price: 3.99,
                currency: 'USD',
                quantity: 2,
                position: 2
            }
        ],
        inAppPurchased: true,
        currency: 'USD',
        transactionID: '16874326'
    }
});

Make sure that the events are being properly sent through the SDK.

1. Send an event with the SDK.

2. Check if the event shows up at "Airbridge dashboard → Raw Data → Web Real-time Logs".

The Airbridge Web SDK enables you to provide a seamless web to app experience for your users. The below method saves developers from having to code each button separately and also makes sure that your buttons work with all major browsers.

Use the id value of your buttons to add a download function and track it's performance.

// html
<button id="app_download">Go to app</button>

// javascript
airbridge.setDownloads({
    buttonID: "app_download",
    // or ["app_download_1", "app_download_2", ...]
    defaultParams: {
        campaign: 'example_campaign',
        medium: 'example_medium',
        term: 'example_term',
        content: 'example_content'
    },
    ctaParams: {
        cta_param_1: '1',
        cta_param_2: '2',
        cta_param_3: '3',
    }
});

Required

• buttonID: Values of the idattribute of a button. Can be an array.

Optional

• defaultParams: Campaign parameters

If set, defaultParams will be sent when the button is clicked.

Attention

Since the SDK should be responsible for sending the user to the app market, do not use <a> tags or the onclick function.

Use the id value of your buttons to embed deep links and track it's performance. setDeeplinks allows you to customize actions for each button. Not only can you setup redirections to your deep links for each platform (OS) separately, you can override fallbacks and campaign parameters too. This allows web attributions to be properly tracked, and saves you from creating separate deep links for all the buttons on your website.

airbridge.setDeeplinks({
    buttonID: "deeplinking-button-1",
    // or ["deeplink-button-1", "deeplink-button-2", ...]
    deeplinks: {
        ios: "ablog://main",
        android: "ablog://main",
        desktop: "https://www.airbridge.io/blog"
    },
    fallbacks: {
        ios: "itunes-appstore",
        // itunes-appstore(default), google-play, url
        android: "google-play"
        // google-play(default), itunes-appstore, url
    },
    defaultParams: {
        campaign: 'example_campaign',
        medium: 'example_medium',
        term: 'example_term',
        content: 'example_content'
    },
    desktopPopUp: true
});

Required

• deeplinks.ios: The deep link to run when the button is clicked in an iOS environment. (Only deep links using schemes are allowed)

• deeplinks.android: The deep link to run when the button is clicked in an Android environment. (Only deep links using schemes are allowed)

• deeplinks.desktop: The deep link to run when the button is clicked in a desktop environment.

• fallbacks.ios: The destination for when the deep link fails in iOS.

• fallbacks.android: The destination for when the deep link fails in Android.

  • itunes-appstore: App's Apple AppStore page

  • google-play : App's Android PlayStore page

  • url : A http/https scheme URL

• buttonID: Values of the idattribute of a button. Can be an array.

Optional

• defaultParams: Campaign parameters

• desktopPopUp: If set to true, deep links will run in a new window when in a desktop environment.

• Caution : Since the SDK should be responsible for sending the user to the app market, do not use <a> tags or the onclick function.

If redirect: true is set, the deep link will run automatically for all incoming requests that try to access the webpage.

airbridge.setDeeplinks({
    buttonID: "deeplinking-button-1",
    deeplinks: {
        ios: "example://detail?id=1",
        android: "example://detail?id=1",
        desktop: "https://example.com/detail?id=1"
    },
    fallbacks: {
        // itunes-appstore(default), google-play, url
        ios: "itunes-appstore",
        // google-play(default), itunes-appstore, url
        android: "google-play"
    },
    redirect: true
});

You can open the app by calling openDeeplink function.

airbridge.openDeeplink({
    type: "redirect",
    deeplinks: {
        ios: "example://detail?id=1",
        android: "example://detail?id=1",
        desktop: "https://example.com/detail?id=1"
    },
    fallbacks: {
        ios: "itunes-appstore",
        android: "google-play"
    },
});

Please use type: "click" when calling in a function executed through user’s action, as in onclick. Use type: "redirect" when opening the app directly without user’s action.

The web to app banner is a banner that encourages web users to install apps.

airbridge.setBanner({
    title: 'AirStyle',
    description: 'Find your perfect style!!',
    keyColor: '#00a0c6',
    position: 1
});

You can change the title, description, button color and other properties of the banner.

If your ad's landing page is a website, you can use several parameters to add additional information to the URL. The parameters can be used to track the user journey to your website.

Parameter analysis can be either automatic or manual.

When the airbridge.init method is called with the utmParsing: true option, UTM values are automatically stored as Airbridge campaign parameters and can be seen in the Airbridge Actuals report.

Other UTM parameters will not be parsed if utm_source is missing.

airbridge.init({
    app: 'App Name',
    webToken: 'Web SDK Token',
    utmParsing: true
});

The URL is the window.location.href value.

When the init method is called with the utmParsing: true option, UTM values are automatically stored as Airbridge campaign parameters and can be seen in the Airbridge Actuals report.
You can use urlQueryMapping to automatically store other parameters. Insert key-value pairs for urlQueryMapping when the airbridge.init method is called. Below are the keys you can use with Airbridge.

If a custom parameter such as internal_code is used with utm_source and utm_campaign, the URL will be structured as below.

• https://example.com/?utm_source=google&utm_campaign=jan_ua_campaign&internal_code=ABC

Below is an example of how you can map each parameter so that it shows on the Airbridge dashboard.

airbridge.init({
    app: 'App Name',
    webToken: 'Web SDK Token',
    urlQueryMapping: {
      channel: 'utm_source',
      campaign: 'utm_campaign', 
      sub_id_1: 'internal_code'
    }
});

If a conversion happens through the above URL, the data for internal_code will be available at "Airbridge dashboard → Actuals Report → Configuration → GroupBy → Sub Sub Publisher 1".

Below is an example of how you can manually parse parameters.

Extract information from the params object and register the information when calling the init function.

function queryStringToJSON(url) {
    if (url.search.slice !== undefined) {
        var pairs = url.search.slice(1).split('&');
    } else {
        var pairs = url.split('?')[1].split('&');
    }

    var result = {};
    pairs.forEach(function(pair) {
        pair = pair.split('=');
        result[pair[0]] = decodeURIComponent(pair[1] || '');
    });

    return JSON.parse(JSON.stringify(result));
}

var url = window.location.href;
var params = queryStringToJSON(url);

// initialize
airbridge.init({
    app: 'App Name',
    webToken: 'Web Token',
    defaultChannel: params['utm_source'],
    defaultParams: {
        campaign: params['utm_campaign'],
        medium: params['utm_medium'],
        content: params['utm_content'],
        term: params['utm_term']
    }
});

Use the clearUser method to delete User ID, email, phone, alias and attributes of a user.

JavaScriptairbridge.clearUser()

Hash (SHA256) user.externalUserEmail and user.externalUserPhone at the client level. This option will not affect user.externalUserID and it will not be hashed.

airbridge.init({
    app: 'App Name',
    webToken: 'Web Token',
    userHash: true, // Default false
    // ...
});

Data could be lost if a redirection occurs before the event is completely sent (e.g. sending an event from a relay page). Use events.wait to make sure the events are sent before being redirected.

airbridge.init({
    app: 'App Name',
    webToken: 'Web Token',
});

airbridge.events.send('category');

airbridge.events.wait(3000, function (error) {
    location.href = 'url';
});

Use cookieWindow to adjust your attribution window.

// Set attribution window to 1 day
airbridge.init({
    app: 'App Name',
    webToken: 'Web Token',
    cookieWindow: 1
});

// Set attribution window to 720 minutes (12 hours)
airbridge.init({
    app: 'App Name',
    webToken: 'Web Token',
    cookieWindowInMinutes: 720
});

If both cookieWindow and cookieWindowInMinutes are set, cookieWindowInMinutes is applied.

User tracking is done through browser cookies, which are shared between subdomains.
Set shareCookieSubdomain as false to stop sharing cookies between subdomains.

// initialize 
airbridge.init({ 
    app: 'App Name',
    webToken: 'Web Token',
    shareCookieSubdomain: false
});

Default value of shareCookieSubdomain is true.

• If one service uses several subdomains, trueis recommended.

• If several services use several subdomains, false is recommended.

Campaign A Tracking Link → https://airbridge.io → https://blog.airbridge.io,

• shareCookieSubdomain: true

  • Event on https://airbridge.io→ Attributed to Campaign A

  • Event on https://blog.airbridge.io→ Attributed to Campaign A

• shareCookieSubdomain: false

  • Event on https://airbridge.io→ Attributed to Campaign A

  • Event on http://blog.airbridge.io→ Attributed to Default Campaign

If autoStartTrackingEnabled is set to false when initializing the SDK, events will not be sent until airbridge.startTracking is called.

airbridge.init({
    app: 'App Name',
    webToken: 'Web Token',
    autoStartTrackingEnabled: false,
});

airbridge.startTracking()

Default value for autoStartTrackingEnabled is true.

Attention

If you want to include a custom channel tracking link to a CTA button, you cannot use the setDeeplinks function. Conversely, if you use the setDeeplinks function to create a CTA button, you cannot embed a custom channel tracking link to it.

If you are using the setDeeplinks function to implement web-to-app tracking via call-to-action buttons, such as a button that says “View in our app,” you can configure the Protected Attribution Window (PAW) to suit your needs.

The PAW is the timeframe in which the touchpoints collected by the Airbridge Web SDK are excluded from the attribution starting from the website launch. To learn more about the attribution process with different PAW configurations, refer to this article.

The default value for useProtectedAttributionWindow is 30 minutes. If you want to customize it, set the useProtectedAttributionWindow in the airbridge.init() to true and input the PAW you want in minutes. The useProtectedAttributionWindow can be set to a maximum of 4320 (3 days).

If you don’t want to use the PAW, set the useProtectedAttributionWindow to false.

airbridge.init({
    app: 'App Name',
    webToken: 'Web Token',
    // ...
    useProtectedAttributionWindow: true,
    protectedAttributionWindowInMinutes: 60
});

Use the sendWeb method when the user is moving to another website. If the user moves to a website that has the Airbridge Web SDK installed, Airbridge can connect the attributions for analysis.

useProtectedAttributionWindow must be set as true when initializing the Airbridge SDK to connect the attributions. Please refer to Protected Attribution Window.

// Open in same window
airbridge.sendWeb("https://www.airbridge.io/blog")

// Open in new window
airbridge.sendWeb("https://www.airbridge.io/blog", function(err, res) {
  window.open(res.targetUrl)
})

The Airbridge SDK can be installed using Google Tag Manager.

Follow the below steps to install the Airbridge SDK using Google Tag Manager.

1. Click on "New Tag" in "Workspace Overview", or select "Tag → New" in the container.

2. Select "Custom HTML" at "Tag Configuration → Custom Settings".

3. Insert the Airbridge SDK code code in the "HTML" section as shown in the picture below.

4. Go to "Tag Configuration → Advanced Settings → Tag firing priority" and enter a number greater than 0 (e.g. 9999).

5. Select "Once per page" at "Tag Configuration → Advanced Settings → Tag firing Options"

6. Set "Trigger" to "Pageview - DOM Ready".

7. Complete the tag creation and press the submit button.

8. Check the Airbridge dashboard under real-time logs to verify that the SDK logs are logged properly.

Follow these steps to track events using Google Tag Manager.

1. Click on "New Tag" in "Workspace Overview", or select "Tag → New" in the container.

2. Select "Custom HTML" at "Tag Configuration → Custom Settings".

3. Insert the code for the events you want to track in the "HTML" section as shown in the picture below.

4. Depending on the event, select "Unlimited", "Once per event" or "Once per page" at "Advancded Settings > Tag firing options".

5. Set the appropriate trigger for the event.

6. Complete the tag creation and press the submit button.

7. Check the Airbridge dashboard under real-time logs to verify that the SDK logs are logged properly.