Create Audiences in Airbridge - Airbridge Help Center

Create audiences in Airbridge to optimize targeted ad campaigns by sending them to ad channels, or export them as CSV files for upload and analysis in external systems.

Before you begin

Make sure you have the following ready before creating an audience.

Owner or In-house Marketer permission is required to use [Audience Manager]. See Airbridge User Management for details.
Each event used as a condition must have been collected at least once.
When sending audiences to ad channels, devices without a collected GAID or IDFA are excluded. See Identifiers for details.
To send audiences to ad channels, channel authentication must be completed in advance. See Send Audiences to Ad Channels for details.

Define the audience

Create audiences in the Airbridge dashboard at [Integrations]>[Audience Manager]. Click ‘Create an audience’ in the [Audience] or [Request History] tab. Audiences can be defined by four conditions.

Condition	Description
Event	The type of event a user did or didn’t perform
Event property	A specific attribute of the event
Aggregation criteria	How the event is measured: by count, sum, or unique days
Date range	The time period during which the event occurred

Defining an audience starts with selecting whether the event was performed. Click ‘performed event’ or ‘didn’t perform event’ to begin. As you add conditions, the matching user count appears on the right of the dashboard in real time.

Event

Set whether the event was performed and select the target event. Click performed event or didn’t perform event, then select the event.

Condition	Description
performed event	Includes users who performed the selected event
didn’t perform event	Includes users who didn’t perform the selected event

NoteStarting February 4, 2025, the Overview Dashboard, Actuals Report, Trend Report, Retention Report, Revenue Report, Active Users Report, and Audience Manager will only display events and metrics measurable using the collected data.

Event property

Set a condition based on an event property. Select a property, then choose a condition and value from the table below.

Condition	Application	Description
is	A is B	Includes users who performed events where property A equals B
is not	A is not B	Includes users who performed events where property A doesn’t equal B
contains	A contains B	Includes users who performed events where property A contains B
does not contain	A does not contain B	Includes users who performed events where property A doesn’t contain B
exists	A exists	Includes users who performed events that have property A
does not exist	A does not exist	Includes users who performed events without property A

Event frequency

Set a condition based on how the event is aggregated. Select an aggregation criterion from the table below.

Aggregation criteria	Description
times	The total number of times an event occurred. Use this to filter users by the number of event occurrences.
sum	The sum of values (Event Value) collected with events. For example, use this to target high-value customers whose total purchases exceed 100,000 KRW over the last 90 days.
unique days	The number of unique days an event occurred. Multiple occurrences on the same day count as one. For example, use this to identify active users who opened the app on 20 or more days in the last 30 days.

Then, select an aggregation condition from the table below.

Condition	Application	Description
equals	equals N	Includes users who performed the selected event exactly N times
more than or equals	more than or equals N	Includes users who performed the selected event N or more times
more than	more than N	Includes users who performed the selected event more than N times
less than or equals	less than or equals N	Includes users who performed the selected event N or fewer times
less than	less than N	Includes users who performed the selected event fewer than N times

Date range

Set the date range when the event occurred. Select a condition from the table below, then enter or select the date range. For ‘Last’, click ‘Include today’ to include today in the range.

Condition	Application	Description
Between	between yyyy-mm-dd ~ yyyy-mm-dd	Includes users who performed the event within the set date range
Since	since yyyy-mm-dd	Includes users who performed the event from the set date through today
Last	last N days/weeks/months	Includes users who performed the event in the last N days/weeks/months, ending yesterday or today

Advanced settings

An audience is defined per event. To include two or more events as conditions, combine multiple conditions. Click ‘or’ in [Condition 1] to add an event, or click ‘Add condition’ to define a new [Condition 2]. When adding new conditions, use ‘and also’ or ‘and not also’ as described below.

Condition	Description
or	Includes users who match either condition A or condition B
and also	Includes users who match both conditions A and B
and not also	Includes users who match condition A but not condition B

Conditions are applied from top to bottom, as shown in the example below.

Section	Details
Condition 1	Performed the Purchase (App) event at least once with property Country is KR in the last 7 days
Condition 2: and not also	Performed the Refund (App) event at least once in the last 7 days
Resulting audience	Users in Korea who purchased but didn’t refund in the last 7 days

Select identifier types

Select the identifier types to export with the audience.

NoteIdentifier types can’t be changed after the audience is created. The identifiers Airbridge uses vary by purpose, so decide your use case in advance.

For sending to ad channels: Only GAID and IDFA are used, regardless of the selection.
For CSV export: All selected identifiers are used.

Recommended identifiers by use case are listed below.

Use case	Identifiers used	Recommended selection
Sending to ad channels	GAID, IDFA	GAID, IDFA
CSV export to external systems	All selected identifiers	Identifiers matching your use case
Both ad channel sending and CSV export	- GAID and IDFA for ad channels - All selected for CSV	GAID, IDFA, plus additional identifiers matching your use case

Selecting multiple identifiers doesn’t mean every device has all of them. Unavailable identifiers appear as empty cells in the exported CSV file. Additional identifiers matching your use case include Airbridge Device ID, User ID, and Hashed User Email.

Identifier types available for selection

Identifier type	Description
Airbridge Device ID	User identifier determined by Airbridge based on the device. Ad channels can use it for optimizing targeted campaigns. For details, see the Identifiers in Airbridge guide.
GAID	Unique identifier provided by Android for each device.
App Set ID	Identifier provided by Android for each developer account. The same identifier is provided for different apps developed by the same developer.
IDFA	Unique identifier provided by iOS for each device. Starting from iOS 14.5, users must consent to data collection in the ATT (App Tracking Transparency) prompt for this identifier to be provided.
IDFV	Identifier provided by iOS for each developer account. The same identifier is provided for different apps developed by the same developer.
User ID	User identifier obtained from sign-up or sign-in data in your service. Use it for CRM campaigns.
Hashed User ID	SHA-256 encrypted User ID.
Hashed User Email	SHA-256 encrypted email.
Hashed User Phone	SHA-256 encrypted phone number.

Hashed identifiers (Hashed User ID, Email, and Phone) are used when additional identifiers beyond the regular ones are needed. For details on each identifier, see the Identifiers in Airbridge guide.

Notes

Make sure you note the following.

For sending to ad channels, only GAID and IDFA are used regardless of the identifier selection. For example, even if you selected User ID and IDFV, GAID and IDFA are used when the audience is sent to ad channels.
You can’t change the identifier types of a created audience.
When you export audiences as CSV files, you can view all selected identifier types of each user. Each row shows one user’s identifiers, and unavailable identifiers appear as empty cells.

For example, suppose you selected Airbridge Device ID, GAID, IDFV, User ID, and Hashed User ID and the file was exported as shown below. The first row’s user has all identifier types, while each user from the second row to the last row has only some, with empty cells for unavailable ones.

Airbridge Device ID	GAID	IDFV	User ID	Hashed User ID
ADID 1	GAID 1	IDFV 1	UID 1	HUID 1
ADID 2	GAID 2	-	UID 2	-
ADID 3	-	IDFV 2	UID 3	-
ADID 4	GAID 3	-	UID 4	-
ADID 5	-	IDFV 3	-	HUID 2

AttentionUnder Google’s enhanced EU user consent policy, the audience size shown in Google Ads may be smaller than the estimate shown in Airbridge. This is because audiences sent to Google Ads only include the following users:

Users not based in regions where the Digital Markets Act (DMA) applies
Users in DMA regions who consented to both data collection for personalized ads and data transmission to Google

For the full conditions, see Attention - Audience size difference following Google’s EU user consent policy below.

Save the audience

Once conditions are set, click Next to choose how to save the audience. Enter an audience name, then choose one of the following options.

Save: The audience is saved in Airbridge.
Export CSV: The audience is exported immediately without being saved.

Export audiences created in Airbridge

Audiences created in Airbridge can be exported as CSV files. Airbridge counts matching users based on the export date. For example, exporting an audience with a date range of the last 31 days, not including today, on February 1 counts users matching the conditions throughout January.

Request to export the audience

Audience export starts when you click Request export. The more matching users, the longer the export takes. When export is complete, a notification email is sent to the address linked to your Airbridge account. You can click Request export in three places:

Next to a saved audience in the [Audience] tab
In the detail panel that opens when you click a saved audience
In the saving option, when you select Export CSV while creating an audience

Download the CSV file

After requesting an export, the status appears in the [Request History] tab.

Completed: The CSV file size is shown. Click it to download.
Canceled: The request was canceled before processing.
Failed: Processing failed. For support, go to [Support]>[Contact Us] in the Airbridge dashboard.

CSV files expire 180 days after export. If a file expires, request the export again.

Manage saved audiences

Airbridge provides the basic features needed to manage saved audiences.

Feature	Description
Re-estimate	Recalculates the number of users in the audience.
Duplicate	Duplicates existing conditions to define a new audience.
Delete	Deletes the audience.
Change conditions	Modifies the existing conditions. Click a saved audience and edit in the [Definition] tab.
Change audience name	Modifies the audience name. Click a saved audience and edit in the [Audience Info] tab.

Attention

Note the following.

Date range application

Date ranges set during audience creation start at 12:00 AM. If the export date falls within the range, the range extends to the export time. See the example below.Example: If you export an audience at 6:00 PM (18:00) on January 4, 2023, the date range applies as follows.

Condition	Input	Applied range	Description
Last	3 days (excluding today)	2023-01-01 00:00:00 ~ 2023-01-04 00:00:00	Includes users matching the conditions from 3 days before Jan 4 through yesterday
Last	3 days (including today)	2023-01-02 00:00:00 ~ 2023-01-04 18:00:00	Includes users matching the conditions from 2 days before Jan 4 through today
Between	2023-01-01 ~ 2023-01-02	2023-01-01 00:00:00 ~ 2023-01-03 00:00:00	Includes users matching the conditions from Jan 1 to Jan 2
Since	2023-01-03	2023-01-03 00:00:00 ~ 2023-01-04 18:00:00	Includes users matching the conditions from Jan 3 to 6:00 PM on Jan 4

​Before you begin

​Define the audience

​Select identifier types

​Save the audience

​Export audiences created in Airbridge

​Request to export the audience

​Download the CSV file

​Manage saved audiences

​Attention

Before you begin

Define the audience

Select identifier types

Save the audience

Export audiences created in Airbridge

Request to export the audience

Download the CSV file

Manage saved audiences

Attention