Airbridge supports integration with Mixpanel. With the integration, attribution data are passed from Airbridge to Mixpanel, allowing you to leverage the attribution data to uncover in-depth insights into how users interact with your product in Mixpanel.

Once the integration with Airbridge is complete, the event and event property data collected by Airbridge can be sent to Mixpanel.

Before enabling the integration with Mixpanel, the pre-setup described in the developer guide below must be completed.

• Developer guide for Mixpanel integration

You must add code snippets to Airbridge SDK as indicated in the developer guide. If this pre-setup is not completed, Airbridge cannot be successfully connected to Mixpanel even if you enable the integration in the Airbridge dashboard, leading to a reduced probability of successful user matching and inaccuracy in data analysis.

Attention

Before you follow the steps listed below, the right code snippets must be added to the Airbridge SDK. If this pre-setup is not completed, Airbridge cannot be successfully connected to Mixpanel even if you enable the integration in the Airbridge dashboard. Make sure to read the Developer Guide for Mixpanel integration and complete the pre-setup first.

To enable the integration with Mixpanel, the following credentials must be submitted to Airbridge.

• Project ID

• Project Token

• Data Residency

• Service Account Username

• Service Account’s Secret

Follow the steps below to find the credentials in Mixpanel. 

1. Log in to your Mixpanel account.  

2. Click the [gear] icon in the upper right corner, and navigate to [Organization Settings]>[Projects] to find the Project ID, Project Token, and Data Residency.

3. Select the project you want to connect with Airbridge. If you don’t want to select from existing projects, you can create a new project by click + Create Project. When the “Create Project” pop-up window opens, enter the project name, select where to store your data and your timezone, and click Create.

The location you select to store your data is the “Data Residency” information and cannot be changed afterward. The project name and timezone can be changed if necessary.

4. Find the Project ID, Project Token, and the Data Residency information of the project you want to connect with Airbridge. 

5. To find the Service Account Username and the Service Account’s Secret, select the [Service Accounts] menu under the [Projects] from the left sidebar.

6. Select the service account you want to connect with Airbridge. If you don’t want to select from existing accounts, you can create a new service account by clicking + Add Service Account. When the “Create Service Account” pop-up window opens, enter the account name, select the organizational role, project, and expiry option, and click Create.

• Roles: The organizational role must be set to Admin or Owner. If this role is set to a different role other than Admin or Owner, the project cannot be connected to Airbridge. The project role setting, however, does not affect the connection and can be selected as you want.

• Projects: Select the project you want to connect with Airbridge. You must have already checked the Project ID and the Project Token of the project you want to select. If the service account you create is not linked with the project you want to connect with Airbridge, the integration will fail.

• Expiry: If you select Never, the service account will never expire. If you select Specify…, you can enter a specific expiry date. We recommend you select Never because when the service account expires, the integration between Airbridge and Mixpanel will also be suspended.

7. After clicking Create, you are provided with the Service Account Username and the Service Account’s Secret. The Service Account Username can be found again when you click the service account name in the Service Account list.

The Service Account’s Secret, however, will never be shown to you again once you close the pop-up window. Please save the Service Account’s Secret somewhere secure.

If you didn’t save the Service Account’s Secret before closing the window, you must contact Mixpanel Support Team or create a new service account.

Attention

Make sure to save the service account’s secret somewhere secure. Once you close the pop-up window, the service account’s secret can never be accessed again.

1. Log in to your Airbridge account, navigate to [Integrations]>[Third-party Integrations], and select “Mixpanel”.

2. Click + Add Connection.

Connection

You need to activate a connection in order to enable integration between Airbridge and Mixpanel. To create a connection, you must create a connection name, provide the Mixpanel credentials, and select the events and event properties you want to send to Mixpanel. You can add several connections, but only one connection can be activated at a time. For example, if Connection A is already activated, you must deactivate Connection A before activating Connection B.

3. Enter a name for the connection. The name of the connection must be unique. Copy the credentials from Mixpanel and paste them into the respective fields. The Project Token, Service Account Username, and the Service Account’s Secret values can be used again in a new connection even if they were provided in a previously created connection.

If the Service Account Username and the Service Account’s Secret are not correct, you can’t move to the next stage. Make sure you copy and paste the Mixpanel credentials accurately.

4. Select the events you want to send to Mixpanel. All events are selected by default. You can check or uncheck the checkboxes to choose a set of events, or use the “Select All” and “Clear All” buttons to select or unselect all events at once.

The Airbridge standard events can be selected regardless of whether they are being tracked or not. The custom events can be selected from the ones that have already been tracked.

5. Select the properties you want to pass to Mixpanel. Use the “Select All” and “Clear All” buttons to select or unselect all events at once. The eight properties displayed in grey are sent to Mixpanel by default and cannot be unselected.

Enable cohort analysis

If you want to run a cohort analysis in Mixpanel with Airbridge data, make sure your connection sends the Install (App) events, Deeplink Open (App), Deeplink Pageview (App) events, and event properties that are updated down to the user level to Mixpanel. Refer to the event property list in the Additional Information.

6. If there are events and properties you don’t want to send, click + Add Rule to set the data delivery rule. Setting the delivery rule is not mandatory and can be skipped.

7. Click + Add Rule, enter a name for the delivery rule, and select the events or properties you don't want to send to Mixpanel. Select the conditions for the selected events and properties, again on a per-event or per-property basis. You can add multiple conditions for a rule. However, if you want to set different conditions for events or properties that you don't want to send, you must add two or more rules separately. The delivery rule names cannot be duplicated.

For example, if you set the delivery rules as shown in the image below, Airbridge will not send Sign-up, Sign-in, and Sign-out events that have the “example_channel_1” and “example_channel_2” properties but don’t have the “example_term_1” and “example_term_2” properties.

Event and event property options available for delivery rule setting

When adding conditions in the [Delivery Rules] setting page, the events you selected to send to Mixpanel in the [Select Events] page appear in the drop-down list box, whereas all properties are available for selection.

8. Once you have added all delivery rules, click Add Connection to finalize the connection setting. The events selected to construct the conditions of the delivery rules cannot be removed from the [Select Events] page.

9. Once the connection is added to the connection list, the status is set to Inactive by default. To activate the connection, switch on the toggle.

Or, when the status toggle of all connections are switched off, you can click the connection name of which you want to activate and click Activate to initiate the data delivery from Airbridge to Mixpanel. Once the connection is activated, the connection status tag that appears next to the connection name will change to Active.

10. Click the green “Activate” button to initiate the data delivery from Airbridge to Mixpanel. Once the connection is activated, the connection status will change to Active. 

Click the connection name to edit its settings, regardless of whether it is active or not. You can edit the event schema, delivery rules, and connection info. Be cautious when editing the connection settings of an active connection, as unintended events and event properties may be sent to Mixpanel.

Edit event schema and delivery rules

View and edit connection info

Duplicate connections

Delete connections

Once the integration is successfully implemented, Airbridge data is made available in Mixpanel. Refer to the information below to learn how to use Airbridge data in Mixpanel.

Use Airbridge events and event properties in Mixpanel

View user-level data

View event-level data

Cohort analysis