Airbridge supports Meta ads web campaign tracking via tracking links. Follow the steps below to measure your Meta ads web campaigns in Airbridge. The web campaign performance data can be viewed along with the app campaign data in the Airbridge reports.
Note
Your Meta ads performance data is available as "facebook.business" channel data in Airbridge.
1. Navigate to [Tracking Link]>[Create Tracking Link]>[Integrated Channels], or navigate to [Integrations]>[Ad Channel Integration]>[Facebook Business], select the [Tracking Link (Web)] tab and click the “Create tracking links” button.
2. Select “Facebook Business” from the Channel dropdown list. The tracking link parameter fields will be automatically filled. It is advised not to modify the preset parameters.
3. Enter the destination URL per platform.
Attention
You can only set the web destination of the tracking link for web campaigns. If you want to track app campaigns or redirect users to an app store page or an in-app page, refer to the article below and proceed with the channel integration.
5. The tracking links you created can be looked up in the [Tracking Link List]. The channel type of the tracking link for Meta ads web campaigns is “Integrated,” and the channel name is “facebook.business.” For more details, refer to this article.
Touchpoints collected by tracking links for web campaigns
The tracking links for Meta ads web campaigns collect only click data. Impression data is not collected.
1. Log in to your Meta Ads Manager account and click the “Create” button.
2. Select your campaign objective. Don’t select “App promotion” as you want to track web campaigns.
3. In the “Conversion” section, select “Website” as the conversion location.
4. In the “Destination” section, paste the tracking link for the Meta ads web campaign tracking you created in Airbridge into the “Website URL” field.
5. In the [Tracking] section, check the “App event” checkbox to measure the app installs attributed to your web campaign. The channel integration with Meta ads and Airbridge must be completed to track app events. You can skip this section if you don’t need app event tracking.
6. Click “Build a URL parameter” if you want to use URL parameters. For more details on URL parameters, refer to this article from Meta.
Parameters that involve names, such as {{ad.name}}, {{adset.name}}, {{campaign.name}}, are set when the ad is first rolled out and can’t be changed. You need to create a new ad campaign to change the parameter.
Meta does not support URL parameters for collection ads, such as Instagram ads or app promotion campaigns.
Meta does not support URL parameters for deep links.
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