Events such as installs, add-to-carts, and sign-ups provide insights into how users interact with your app. To measure events with Airbridge, you need to define them with different event properties.
In Airbridge, an event is defined by its properties, such as the Event Category, Event Action, Event Label, Event Value, Semantic Attribute, and Custom Attribute. Except for the Event Category, which is a required property, all other properties can be optionally configured to address your marketing needs.
You also need to decide the trigger point for data collection.
The Event Category is an essential property that is used as the name of an event. It can be selected as a metric, GroupBy, or filter in the Airbridge reports.
Airbridge Events are divided into Standard Events and Custom Events. Standard Events are pre-set events with a fixed Event Category and configurable properties such as the Event Action, Event Label, and Event Value. Custom Events are fully customizable events with all properties configurable.
By configuring the Event Action and Event Label, which are optional, you can define two additional details associated with the event you want to collect. Any event detail you want to record along with an event can be assigned to the Event Action or Event Label.
The data collected as these two properties can be viewed by selecting the “Event Action” and “Event Label” GroupBys or filters in Airbridge reports.
The Event Value must be configured for Airbridge to perform calculations that involve numerical values.
For instance, if you want to view the total revenue of your products in Airbridge, you need to configure the Event Value as the purchase amount when defining an event. When Airbridge collects the event, the purchase amount associated with the event will also be collected and used to calculate metrics in the Revenue Report.
Data collected as Event Value can be used for calculations only. For instance, if Airbridge collects 2 events and the Event Value of each event is 100 and 200, the 2 values can be added to calculate the sum of 300. However, the Event Action and Event Label data can’t be used for any calculation.
The event count of all events can always be viewed in Airbridge, regardless of whether the Event Value of an event has been configured or not.
If you need additional properties to define an event in more detail, you can use Attributes. Unlike data collected as Event Action or Event Label, data collected as Attributes are not available in the Airbridge dashboard but via raw data exports.
Attributes are divided into Semantic Attributes and Custom Attributes. Semantic Attributes are Airbridge’s presets, whereas Custom Attributes are fully configurable by Airbridge users.
Custom Attributes are Airbridge’s presets. When you export raw data, you will see that all data collected as Custom Attributes is grouped within the same column.
For instance, let’s say you have configured 2 Custom Attributes to collect data about product color and product size. Even though the collected values vary as “red,” “blue,” “large,” and “small,” they will appear together in a single column. On the other hand, data collected as Semantic Attributes appear in separate columns, respectively.
The proper naming of the properties is a crucial step in your successful attribution journey with Airbridge. The more intuitive the names are, the easier it is for you to interpret your Airbridge reports and raw data.
The table below outlines the naming rules. Note that the names of Standard Events and Semantic Attributes are fixed and can’t be changed.
Property | Naming Rules |
|---|---|
Event Category | Standard Events Custom Events |
Event Action | - Letters in mixed case and numbers can be used |
Event Label | - Letters in mixed case and numbers can be used |
Event Value | - No naming necessary |
Semantic Attribute | - Pre-set by Airbridge |
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