Revenue Analysis

The Revenue Report allows you to monitor key revenue metrics such as ROAS and ARPU to analyze your revenue data in depth.

Understanding the Revenue Report

Refer to the articles below to learn how to configure and read the Revenue Report and monitor revenue metrics at the granularity you need.

Predictive features

The Revenue Report provides the Predictive Lifetime value (pLTV) feature, which allows marketers to build and optimize campaigns based on the user’s future potential to drive revenue.

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