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The Retention Report shows how many users return to your service. Metrics like the retention rate and predictive lifetime are available.

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Understanding the Retention Report

Refer to the articles below to understand how to configure and read the Retention Report and monitor retention metrics at the granularity you need.

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Predictive Lifetime

The Retention Report provides the Predictive Lifetime feature, which allows marketers to build and optimize campaigns based on the user’s estimated number of days a user is likely to return to your service.