Airbridge Event Components
Q. What is the Move to App (Link) event?
Q. What is the Move to App (Link) event?
The Move to App (Link) event is collected whenever a click occurs on an ad with a tracking link applied. Airbridge aggregates this automatically when the tracking link’s final destination is set to ‘App (Deep Link)’, so it isn’t an event triggered by a user. Use it to gauge how many deep linking attempts occurred, but don’t use it to determine deep linking success or fallback behavior.