• User Guide
  • Glossary

Report Metrics

Metrics are used in the Airbridge reports to visualize the data collected through tracking links, the Airbridge SDK, the ad channel API, and other sources. Some metrics can be calculated using only a single data type, while others require several data types. You can use the metrics supported by Airbridge or create custom metrics to build the report view you need.

The metrics supported by Airbridge and the [Field_Key] can be found in the data spec sheet.

Metrics Supported by Airbridge

For a quicker search, you can use the keyboard shortcut Ctrl+F for Windows or Cmd+F for Mac.

In Chrome versions 110 and later, the keyboard shortcuts can help you find information hidden inside a collapsible.

 

Activating Metrics

Note

Starting December 16, 2024, the Overview Dashboard, Actuals Report, and Trend Report will only display metrics measurable using the collected data.

The metric selector only shows metrics that are measurable using the data collected in Airbridge. This means that some metrics may not be available if the relevant data has not been collected yet or the SDK is not configured to collect certain data. Refer to the example below.

For more information about data collection, refer to this article.

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