Touchpoints (Impression+Click)

Sum of impressions and clicks that Airbridge collected directly via tracking link or Web SDK.

*Impressions (Channel), Clicks (Channel), and TP from SAN is not included in this metric. 

Impressions

Number of impressions that Airbridge collected, including those from the same user

Clicks

Number of clicks that Airbridge collected, including those from the same user

Impressions (Channel)

Number of Impressions received from the Ad channel (data received through API every 4 hours)

Clicks (Channel)

Number of Clicks received from the Ad channel (data received through API every 4 hours)

Cost (Channel)

Total spending received from the channel

(data received through API every 4 hours)

Events (App)

Number of events in App

Event Value (App)

The sum of event values in App

Attributed Events (App)

Number of events that are attributed to Integrated Channel or Custom Channel

Installs (App)

Number of installs (both paid and organic), measured by first-time app opens. (sum of first install and re-install) 

First Installs (App)

Number of Installs, excluding the Installs that happened in the past 

Re-Installs (App)

Number of times a user deletes, re-downloads and opens the same app

Attributed Installs (App)

Number of installs that are attributed to Integrated Channel or Custom Channel

Unattributed Installs (App)

Number of installs that are not attributed to any Channel

Deferred Deeplink Installs (App)

Number of installs that launched with deferred deep link

Uninstalls (App)

Number of uninstalls

Total Opens (App)

Number of App opens, including both Deeplink Opens and Non-deep link Opens

Deeplink Opens (App)

Number of App opens through DeepLink

Non-Deeplink Opens (App)

Number of opens excluding the opens via deeplink

First Order Complete (App)

Number of first Order Complete events in App (based on Device ID)

First Revenue (App)

Total revenue of first purchases (local currency), out of all purchase events in App

Re-Order Complete (App)

Number of re-purchase events, out of all purchase events in App

Re-Revenue (App)

Total revenue of re-purchases (local currency), out of all purchase events in App

Attributed Order Complete (App)

Number of purchase events that are attributed to Integrated Channel or Custom Channel out of all purchase events in App

Attributed Revenue (App)

Total revenue of purchases (local currency) that are attributed to Integrated Channel or Custom Channel, out of all purchase events in App

Unattributed Order Complete (App)

Number of purchase events that are not attributed to any Channel, out of all purchase events in App

Unattributed Revenue (App)

Total revenue of purchases (local currency) that are not attributed to any Channel, out of all purchase events in App

Order Complete (App)

Number of Order Complete events in App

Revenue (App)

Revenue from App events (local currency)

Sign-Up (App)

Number of Sign-up events in App

Sign-In (App)

Number of Sign-in events in App

Sign-Out (App)

Number of Sign-out events in App

Home Screen (App)

Number of Home Screen events in App

Product Catalog (App)

Number of Product Catalog events in App

Search Results (App)

Number of Search Results events in App

Product View (App)

Number of Product View events in App

Add to Cart (App)

Number of Add to Cart events in App

Order Complete (App)

Number of Order Complete events in App

Revenue (App)

Revenue from App events (local currency)

Order Cancel (App)

Number of Order Cancel events in App

Refund Amount (App)

Refund Amount from App events (local currency)

SKAN Installs (App)

The number of Install events by SKAdNetwork of iOS

SKAN Re-installs (App)

The number of Re-install events from the install event of SKAdNetwork

SKAN Assisted Install (App)

One of the multi-touchpoints of the user before installs but was not selected as a winning touchpoint in the SKAdNetwork attribution model. Up to five different channels credited for contributing to the install will receive assisted install given from the SKAdNetwork.

SKAN Revenue

The total amount purchased by the user for 24 hours after the SKAdNetwork install event occurs. SKAdNetwork Revenue is calculated by multiplying the median value of the pre-defined revenue range with the number of users purchased.

SKAN Order Complete User

The number of users purchased for 24 hours after the SKAdNetwork install event occurs.
It counts when revenue is generated or conversion or engagement was occurred by 'order.completed' event. (see )

SKAN Number of Order Complete

The number of purchases that a user made in 24 hours after the SKAdNetwork install event occurred. It is measured as an engagement of an 'order.completed' event. It counts as the number of purchases even when selected to track Revenue.

SKAN Sign-up (App)

Sign-up events selected as SKAdNetwork Conversion

SKAN Sign-in (App)

Sign-in events selected as SKAdNetwork Conversion

SKAN Sign-out (App)

Sign-out events selected as SKAdNetwork Conversion

SKAN Home Screen (App)

Home Screen events selected as SKAdNetwork Conversion

SKAN Product Catalog (App)

Product Catalog events selected as SKAdNetwork Conversion

SKAN Search Results (App)

Search Results events selected as SKAdNetwork Conversion

SKAN Product View (App)

Product View events selected as SKAdNetwork Conversion

SKAN Add to Cart (App)

Add to Cart events selected as SKAdNetwork Conversion

SKAN Order Cancel (App)

Order Cancel events selected as SKAdNetwork Conversion

SKAN {custom_goal_category} (App)

{custom_goal_category} selected as SKAdNetwork Conversion

App Custom Event (App)

Custom App metric

Events (Web)

Number of events from Web

Event Value (Web)

Sum of event values in Web

Attributed Events (Web)

Number of events that are attributed to Integrated Channel or Custom Channel

Opens (Web)

Number of Web opens, including those from the same user

Redirections (Web)

Number of Redirections in Web

Sign-Up (Web)

Number of Sign-up events in Web

Sign-In (Web)

Number of Sign-in events in Web

Sign-Out (Web)

Number of Sign-out events in Web

Home Screen (Web)

Number of Home Screen events in Web

Product Catalog (Web)

Number of Product Catalog events in Web

Search Results (Web)

Number of Search Results events in Web

Product View (Web)

Number of Product View events in Web

Add To Cart (Web)

Number of Add to Cart events in Web

Order Complete (Web)

Number of Order Complete events in Web

Revenue (Web)

Revenue from Web events, based local currency

Order Cancel (Web)

Number of Order Cancel events in Web

Refund Amount (Web)

Refund Amount from Web events (local currency)

Web Custom Event (Web)

Custom web metric

Sign-Up (App+Web)

Total Sign-up events, including both App and Web

Sign-In (App+Web)

Total Sign-in events, including both App and Web

Sign-Out (App+Web)

Total Log-out events, including both App and Web

Home Screen (App+Web)

Total Home Screen events, including both App and Web

Product Catalog (App+Web)

Total Product Catalog events, including both App and Web

Search Results (App+Web)

Total Search Results events, including both App and Web

Product View (App+Web)

Total Product View events, including both App and Web

Add to Cart (App+Web)

Total Add to Cart events, including both App and Web

Order Complete (App+Web)

Total Order Complete events, including both App and Web

Revenue (App+Web)

Total Revenue from App and Web events, based local currency

Order Cancel (App+Web)

Number of Order Cancel events in App and Web

Refund Amount (App+Web)

Refund Amount from App and Web events (local currency)