Event
| Name | Description |
|---|---|
| Event Category | User-generated event name e.g. Install (App), Order Complete (App) |
| Event Action | First property value of the occurred event |
| Event Label | Second property value of the occurred event |
Event Datetime
| Name | Description |
|---|---|
| Event Date | Event Date (YYYY-MM-DD) |
| Event Year | The year that the event happened |
| Event Month | The month that the event happened |
| Event Week | Week number that an event occurred. Week 01 refers to the week with the first Thursday. e.g. 02 |
| Event Day of the month | Day of the month that the event happened |
| Event Day of the week | Day of the week that the event happened |
| Event Hour | The hour that the event happened |
Event Property
| Name | Description |
|---|---|
| Is First Event per Device ID | Boolean type data to show whether the event has happened in the past. (per airbridge device id) - true: First Event. - false: Not the First Event (App Event Available Only) |
| Is First Event per User ID | Boolean type data to show whether the event has happened in the past. (per user id) - true: First Event. - false: Not the First Event (Both Web/App Event Available) |
| Event Source | The data source from which the event was collected. - App - Web - Tracking Link - SMS Link |
| Event Type | The parent group of the user-generated event e.g. In-App Event |
| Browser Referrer Host | Web browser referrer host e.g. blog.ab180.co |
| App Market Identifier | App Market ID from which user downloaded the app (Android Only) - playStore - oneStore - huaweiStore |
Touchpoint
| Name | Description |
|---|---|
| Channel | Channel that generated touchpoints and conversions |
| Campaign | Campaign that generated touchpoints and conversions (The campaign parameters can be (a) inserted in the publisher dashboard or (b) manually inserted in the tracking link.) |
| Ad Group | Ad Group that generated touchpoints and conversions (The ad group parameters can be (a) inserted in the publisher dashboard or (b) manually inserted in the tracking link.) |
| Ad Creative | Ad Creative that generated touchpoints and conversions (The ad creative parameters can be (a) inserted in the publisher dashboard or (b) manually inserted in the tracking link.) |
| Content | Content that generated touchpoints and conversions (The content parameters can be (a) inserted in the SAN publisher dashboard or (b) manually inserted in the tracking link.) e.g. Ad copy, slogan, promotion name |
| Term | Term that generated touchpoints and conversions, and also refers to ad search keyword. (The term parameters can be (a) inserted in the SAN publisher dashboard or (b) manually inserted in the tracking link.) |
| Sub Publisher | Sub publisher that generated touchpoints and conversions (The parameter used by publishers for identifying sub-publishers are provided.) |
| Sub Sub Publisher 1 | Level 1 publisher below Sub Publisher that generated touchpoints and conversions (the parameter used by publishers for identifying sub-publishers are provided) |
| Sub Sub Publisher 2 | Level 2 publisher below Sub Publisher that generated touchpoints and conversions (the parameter used by publishers for identifying sub-publishers are provided) |
| Sub Sub Publisher 3 | Level 3 publisher below Sub Publisher that generated touchpoints and conversions (the parameter used by publishers for identifying sub-publishers are provided) |
| Campaign ID | Unique ID for a campaign parameter value that was generated from SAN(Self-attribution Network) |
| Ad Group ID | Unique ID for Ad Group parameter value that was generated from SAN(Self-attribution Network) |
| Ad Creative ID | Unique ID for Ad Creative parameter value that was generated from SAN(Self-attribution Network) |
| Campaign Type | Campaign type that generated touchpoints and conversions (the ad group parameters can be (a) inserted in the publisher dashboard or (b) manually inserted in the tracking link) |
| Ad Account ID | Ad Account ID registered in SAN(Self-attribution Network) |
| Channel Type | Channel type of the Attributed Channel - Custom Channel - Integrated Channel - Unattributed |
| Touchpoint Interaction Type | Type of the attributed touchpoint - Click - Engaged View - Impression |
| Touchpoint Generation Type | Touchpoint Generation Type - Tracking Link - Tracking Parameters - Self-attributing Network - UTM - SDK (Web) - SDK (App) - Apple SKAdNetwork - Google Install Referrer (Meta) - Meta Install Referrer |
| Touchpoint Identity Matching Type | Matching Method of the Attributed Touchpoint - id - android_referrer - probabilistic - deeplink - platform - user_id - apple_search_ads |
| Is View-through | Boolean type data to show whether the Airbridge user chose to track impressions or clicks. - true: Impression - false: Clicks |
| Is Re-engagement | Boolean type data to show whether the campaign is for the re-engagement campaign or not. (Learn more) - OFF: NULL - On-True: true - On-False: false |
Tracking Link
| Name | Description |
|---|---|
| Campaign Short ID | The short ID of the tracking link with the Attributed Touchpoint. (Unique value generated automatically by Airbridge System |
| Email of the Tracking Link Creator | Email of the Airbridge user who created the Tracking Link |
| Agency of the Tracking Link Creator | Agency name that generated the Tracking Link |
Attribution Result
| Name | Description |
|---|---|
| Is Validated Attribution | Whether the conversions are valid for the attribution or not. (must meet validation rules that were set in the Airbridge dashboard) true: valid false: invalid |
| Is Validated Postback | Whether the conversions are valid to be sent by the postback. (follow by Postback Delivery Rules that were set in the Airbridge dashboard) true: valid false: invalid |
| Target Event Category | The event name of Target Event to which subsequent event was attributed. - Install (App) - Deeplink Open (App) - Except for the above events (Install and Deeplink Open), the rest of the events belongs to the subsequent event |
| Is First Target Event per Device | Whether the Target Event to which subsequent event was attributed is the first event true: first event false: not the first event |
Fraud
| Name | Description |
|---|---|
| Touchpoint Fraud Tag | Fraud Validation Tag of the fraudulent touchpoint (follow by the Fraud Validation Rules that were set in the Airbridge dashboard) e.g. Fraud_Touchpoint_ClickShortLagTime |
| Conversion Fraud Tag | Fraud Validation Tag of the fraudulent conversion event (follow by the Fraud Validation Rules that were set in the Airbridge dashboard) e.g. Fraud_Conversion_DeviceTimezone |
| Target Event Fraud Tag | Fraud Validation Tag of the fraudulent Target event (follow by the Fraud Validation Rules that were set in the Airbridge dashboard) - Only the Target event can be attributed from the touchpoint, and the subsequent event inherits the valid attribution of the target event e.g. Fraud_Conversion_DeviceTimezone |
Device
| Name | Description |
|---|---|
| Device Type | Device Type - mobile - tablet - desktop - other |
| Airbridge Device ID Type | Airbridge Device ID Generation Type - GAID - IDFA - IDFV - Random Generated |
| Device Model | Device Model |
| Manufacturer | Device Manufacturer |
| Platform | Device Platform - Android - iOS - Desktop - Other |
| OS Name | Device OS Name |
| OS Version | Device OS Version |
| Browser Name | Browser Name |
| Browser Version | Browser Version |
| Locale | Device Locale |
| Language | Device Language |
| Country | Device Country |
| Client IP Country | Country by IP Address |
| Client IP Subdivision | Subdivision by IP Address e.g. California, Seoul |
| Client IP City | City by IP Address e.g. Los Angeles, Gangnam-Gu |
| Client IP Cloud Provider | Cloud Provider for the IP address e.g. AWS, GCP |
| Network Carrier | Device Network Carrier |
| Timezone | Device Timezone |
| Limit Ad Tracking | Boolean type data to show Device Ad Tracking Limitation Status - true: Ad Tracking is not permitted - false: Ad Tracking is permitted |
| App Tracking Transparency | iOS ATTrackingManager’s Authorization Status - Not Determined: If a user hasn’t yet received an authorization request to allow app-related tracking data. - Restricted: If the authorization to allow app-related tracking data is restricted. - Denied: If the authorization to allow app-related tracking data is denied. - Authorized: If the user gives the authorization to allow app-related tracking data. |
| Cellular | Boolean type data to show Device Cellular activation status - true: Cellular is activated - false: Cellular is deactivated |
| Wifi | Boolean type data to show Device WiFi activation status - true: WiFi is activated - false: WiFi is deactivated |
APP
| Name | Description |
|---|---|
| App Version | Users’ App version |
| App Version Code | App version code for releases or updates on Google Play Store. |
| Airbridge App Name | App name registered in Airbridge dashboard |
SDK
| Name | Description |
|---|---|
| Airbridge SDK Version | Airbridge SDK Version (Platform_OS_Version) |
SKAdNetwork
| Name | Description |
|---|---|
| SKAN Version | SKAN Version |
| SKAN Revenue Range | SKAN Revenue range |
| SKAN Event Count | SKAN number of event occurrence - All SKAN metrics are counted 1 except the number of ‘Order Complete’ metric - For tracking the number of ‘Order Complete’, the actual count of purchases is recorded. (Adding ‘event category’ groupby is recommended) |