Create different tracking link types for integrated channels and custom channels. For more details on channel types, see this article.

Follow the steps below to create tracking links for ads you’ll run on ad channels integrated with Airbridge. First, go to [Tracking Link]>[Link Generation]>[Integrated Channels] in the Airbridge dashboard.

1. Go to [Campaign Optimization Parameters]>[Advertiser] and select [Channel]. [Channel] is a required field. Once you select an ad channel, [Tracking Link Preview] displays the tracking link format predefined for the ad channel.

   

   Note

   If your ad channel isn’t listed, ask the ad channel to submit an Integration Request to Airbridge. Integrated channel tracking links are supported only for ad channels integrated with Airbridge.

2. Enter the information you want to collect when ads with the tracking link are viewed or clicked. Use fields such as [Campaign], [Ad Group], and [Ad Creative] under [Advertiser], or [Sub-Publisher] under [Publisher], as needed. The field names become parameter names, and the information you enter becomes parameter values in the tracking link.
   For example, if you enter “spring_campaign” in [Campaign] as shown in the image below, they appear in your tracking link as “campaign=spring_campaign”. When you collect data with this tracking link, you'll see “spring_campaign” in Airbridge reports when you select Campaign as a GroupBy.
   If any field is pre-filled, we recommend not changing it. These are preset values agreed between the ad channel and Airbridge.

   

[Redirection] is where you set the destination for users who click the tracking link.

When you click Create tracking link, up to 3 types of tracking links are created for different touchpoint types. These are Click, Impression, and S2S Click. The types created depend on the ad channel. Check the details of the created tracking links.

The [Re-engagement Parameter] toggle is off by default. If you create a tracking link with the toggle off, Airbridge measures performance based on all events. If you create a tracking link with the toggle on, Airbridge measures performance based on certain events, depending on whether the setting is TRUE or FALSE.

We recommend keeping the toggle off. If you want to turn it on, see the table below before continuing.

Follow the steps below to create tracking links for owned and earned media for content publishing or customer engagement like push notifications, and ad channels not integrated with Airbridge. First, go to [Tracking Link]>[Link Generation]>[Custom Channels] in the Airbridge dashboard.

1. Go to [Campaign Optimization Parameters]>[Advertiser] and select [Channel]. [Channel] is a required field. When you enter a new channel name, it’s added automatically. Channel names must be unique and can only include lowercase letters, numbers, and the special characters . - _

   

2. Enter the information you want to collect when ads or content with the tracking link are viewed or clicked. Use fields such as [Campaign], [Ad Group], and [Ad Creative] under [Advertiser], or [Sub-Publisher] under [Publisher], as needed. The field names become parameter names, and the information you enter becomes parameter values in your tracking link.
   For example, if you enter “spring_campaign” in [Campaign] as shown in the image below, they appear in your tracking link as “campaign=spring_campaign”. When you collect data with this tracking link, you'll see “spring_campaign” in Airbridge reports when you select Campaign as a GroupBy.

   

   Tracking links for redirection only

   You can create tracking links that only redirect users by entering ab_redirection_only in [Channel]. Data collected by these links is excluded from attribution and performance measurement. Use this option for customer engagement campaigns or any ads or content designed solely to send users to a destination.

    

[Redirection] is where you set the destination for users who click the tracking link.

When you click Create tracking link, both the standard tracking link and short link, its shortened version, are created. A social share preview and a QR code are created as well. Check the details of the created tracking links.

The following customization options are supported for custom channel tracking links:

Replace the default abr.ge domain in short links with your own custom domain. Add your custom domain following this article.

Customize the text that appears after the domain in your short link. Include brand keywords to add a branding element. For example, if you enter “appname” as the short link ID, your short link will be “https://custom_domain/appname”.

Note

To use a short link ID, add your custom domain first.

Customize the image, title, and description that appear when ads or content with a custom channel tracking link are shared on social media. For more details, see this article.

You can use Airpage as the [Desktop] fallback path when you select [App (Deep Link)] or [App Store] as the destination for custom channel tracking links. To use Airpage, go to [Settings]>[App Settings]>[App Info]>[Airpage] and enter the URL. For more details, see this article.

This is where you can switch the [Re-engagement Parameter] toggle on or off, which is off by default. If you create a tracking link in this default state, Airbridge measures performance based on all events that occurred from ads with this tracking link. If you switch it on, Airbridge measures performance based on certain events, depending on whether the setting is TRUE or FALSE.

We recommend keeping the toggle switched off. If you're considering switching it on, refer to the table below.