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This guide shows you how to create tracking links in the Airbridge dashboard. It’s written for marketers running ad campaigns. By the end, you’ll have Click, Impression, and S2S Click tracking links for your integrated or custom channels.
NoteBefore you start, set up what each feature needs.
  • To redirect users with deep links, register your deep link information in [Tracking Link]>[Deep Links] first.
  • To redirect users to an app store, register your app in [Settings]>[App Settings]>[App Info]>[Platform] first.
  • To use a custom domain for a custom channel, add the custom domain first.
  • To use Airpage for a custom channel, enter its URL in [Settings]>[App Settings]>[App Info]>[Airpage] first.
The tracking link you create depends on the channel type. Choose your channel type first. For more details, see this article.

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Set up redirection

Redirection sets the destination for users who click the tracking link. In the Airbridge dashboard, choose App (Deep Link), App Store, or Website as the [Destination]. Integrated and custom channels work the same way. For custom channels, you can also select Airpage as a desktop destination.
When you select App Store as the [Destination], users go to the right app store or web URL for their platform. To use App Store, go to [Settings]>[App Settings]>[App Info]>[Platform] and search for and select your app, or enter the app store URL directly.
When you select Website as the [Destination], users go to the web URL you enter for their platform.
NoteIf you don’t add UTM parameters to a web URL, Airbridge adds them automatically during redirection. If you added UTM parameters, only those remain in the redirected URL. For details, see this article.
Create tracking links for your integrated ad channels. In the Airbridge dashboard, go to [Tracking Link]>[Link Generation]>[Integrated Channels].

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Campaign Optimization Parameters

  1. Go to [Campaign Optimization Parameters]>[Advertiser] and select [Channel]. [Channel] is required. Once you select a channel, [Tracking Link Preview] shows the supported tracking link format.
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  1. Enter the information you want to collect when ads with the tracking link are viewed or clicked. Use fields like [Campaign], [Ad Group], and [Ad Creative] under [Advertiser], or [Sub-Publisher] under [Publisher]. Field names become parameter names, and the values you enter become parameter values. For example, entering spring_campaign in [Campaign] adds campaign=spring_campaign to the tracking link. You can then find spring_campaign in Airbridge reports by selecting Campaign as a GroupBy. If a field is pre-filled, keep it. These are preset values agreed between the channel and Airbridge.
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NoteIf your ad channel isn’t listed, ask the channel to submit an Integration Request to Airbridge. You need to integrate with Airbridge before you can use its tracking links.

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Redirection

Set up redirection the same way as in the Set up redirection section above. Select App (Deep Link), App Store, or Website as the destination. When you click Create tracking link, Airbridge creates up to 3 tracking link types for different touchpoints. These are Click, Impression, and S2S Click. The types created depend on the ad channel. Check the details of the created tracking links. Create tracking links for owned and earned media used for content publishing or customer engagement like push notifications, and for ad channels not integrated with Airbridge. In the Airbridge dashboard, go to [Tracking Link]>[Link Generation]>[Custom Channels].

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Campaign Optimization Parameters

  1. Go to [Campaign Optimization Parameters]>[Advertiser] and select [Channel]. [Channel] is required. When you enter a new channel name, Airbridge adds it automatically.
AttentionChannel names can include only lowercase letters, numbers, and ., -, _. They must be unique. Airbridge doesn’t add names that break these rules.
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  1. Enter the information you want to collect, the same way as for integrated channels. Field names become parameter names, and the values you enter become parameter values.
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Create redirection-only tracking linksEnter ab_redirection_only in [Channel] to create a tracking link that only redirects users to their destination. Airbridge excludes data from this link from attribution and performance measurement. Use it for customer engagement campaigns or any content meant only to send users to a destination.

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Redirection

Set up redirection the same way as in the Set up redirection section above. For custom channels, you can also select Airpage as a desktop destination. When you click Create tracking link, Airbridge creates both the standard tracking link and its shorter version, the short link. It also creates a social share preview and a QR code. Check the details of the created tracking links.

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Customization options

Custom channel tracking links support these customization options.
  • Custom domain: Replace the default abr.ge domain in short links with your own. Add your custom domain first. For details, see this article.
  • Short link ID: Available only after you add a custom domain. Customize the text after the domain in your short link. For example, entering appname creates the short link https://custom_domain/appname.
  • Social share preview: Customize the image, title, and description shown when the tracking link is shared on social media.
  • Airpage: Use Airpage when you select Desktop as the destination.
NoteIf you haven’t added a custom domain, the Short link ID field doesn’t appear.

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Events for Attribution

For both integrated and custom channels, set the events for attribution when you create a tracking link. Under [Events for Attribution], select which events Airbridge can attribute to the ad channel where the tracking link is used.
NoteSelect All Events unless you want to exclude app installs or deep link events, along with their subsequent events, from attribution.