Configuring Tracking Links

Yeji JeonWritten by Yeji Jeon,

Tracking links serve as an essential tool for capturing user interaction with advertisements. You must be able to leverage tracking links to achieve your marketing objectives and adapt to different environments.

Understanding the structure and parameters of tracking links, in particular, helps you to configure tracking links effectively. All the tracking links created and their details can be found in the tracking link list.

Explore special features available for tracking links for Custom Channels. With the custom domain feature, you can incorporate brand names into the domain of your tracking links and improve your branding consistency. The social share preview feature enables you to configure the preview image, title, and description that will be displayed when you share the tracking link on social media.

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