Understanding Channels

Yeji JeonWritten by Yeji Jeon,

Airbridge collects data from various media sources, which can be divided into paid, owned, and earned media based on factors such as the marketer's level of control.

In Airbridge, these media sources are referred to as "channels" and are divided into integrated channels and custom channels. The data collection methods and attribution methods may vary depending on the channel type.

Custom channels allow you to measure the performance of your website, social media, email, and other media sources. Refer to the article below to learn how to use tracking links for custom channels and better leverage your owned and earned media.

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