Creating Tracking Links in Bulk Using the Generator Template

The Tracking Link Generator Template is a Google spreadsheet file for creating Airbridge tracking links using the tracking link API and Google Apps Script. It allows you to easily generate tracking links in bulk.

Pre-setup

The following steps must be taken to start creating tracking links in bulk using the Generator Template.

Depending on the type of channel that you want to use the tracking link for, you need to use the appropriate template for creating tracking links. There are 2 versions of the Generator Template:

Click on the links above to create a copy of them. Make sure you are using the right one, considering the purpose of the tracking link. For example, if you want to create a tracking link to track your campaign on an Integrated Channel, you MUST use the Generator Template for Integrated Channels. If you use the Generator Template for Custom Channels instead, the tracking links may not work as intended.

To track campaigns on paid ad channels that are integrated with Airbridge, you must create tracking links for Integrated Channels. The ad channels that are integrated with Airbridge can be looked up on the [Integration]>[Ad Channel Integration] page in the Airbridge dashboard. You can also refer to this article.

Read on to learn how to create and manage tracking links for Integrated Channels.

 

To track campaigns on owned or earned media channels with Airbridge, you must create tracking links for Custom Channels. For more details on Custom Channels, refer to this article.

Read on to learn how to create and manage tracking links for Custom Channels.

Parameters

Refer to the information below to learn more about the parameters.

 

The following parameters are configurable only in the Generator Template for Custom Channels.

 

Changing parameter values

If you want to edit the parameter values of tracking links you created in the Generator Template, you can do so in the [Changing parameters] tab, which is available in the Generator Template for Integrated Channel and Custom Channel.

While the Tracking Link API is used to create tracking links in the [Create tracking links] tab, the REGEXREPLACE function allows for quick parameter value replacement in the [Change parameters] tab.

Moreover, unlike the [Create tracking links] tab, the [Changing parameters] tab is not subject to Google Apps Script's script runtime limitation.

 

How to change parameter values

1. From the [Create tracking links] tab, enter link names for tracking links in the Link Name column. The link names serve as the identifier for individual tracking links and shall be unique.

If a single link name is entered for multiple tracking links, you can't edit the parameter values of different tracking links in the [Change parameters] tab properly because only the first tracking link with the entered link name from the list will be considered for the parameter value replacement.

 

2. In the [Change parameters] tab, select the tracking link name from the Link Name drop-down list of which you want to edit the parameter value.

 

3. Enter the parameter values in the white fields. The grey fields indicate the parameters that are not configured in the selected tracking link.

For example, the tracking link, link 1, has the campaign, ad creative, content, and sub-publisher parameters configured. Therefore, you can enter the parameter values into the white fields of the campaign, ad creative, content, and sub-publisher parameters to change some of the tracking link's parameter values.

4. The updated tracking links appear in column O. They are click-types and are updated in real-time whenever the parameter values are updated.

Attention

Unlike the tracking links created in the [Create tracking links] tab, the tracking links updated with new parameter values in the [Change parameters] tab cannot be viewed on the [Tracking Link]>[Link Management] page in the Airbridge dashboard because the Tracking Link API is not involved in the update.

The data collected by the tracking link updated in the [Change parameters] tab can be viewed in the Actuals Report, just like the data collected by the tracking link created in the [Create tracking links] tab.

Was this page helpful?

Have any questions or suggestions?