The Overview Dashboard is your customizable go-to dashboard for daily app growth monitoring, allowing you to track the key metrics of all your apps at a glance in real-time.
The Overview Dashboard is available once your app is registered to Airbridge and the Airbridge SDK starts collecting campaign data. Your campaign performance can be visualized as widgets, charts, and tables for easy understanding at a glance.
To open the Overview Dashboard, click My Apps on the top menu bar and click Overview Dashboard, or select [Overview] from the sidebar.
If you are unable to see the desired data in the Overview Dashboard, check your app role and the data access permissions first.
Caution
The Overview Dashboard displays real-time data. User count-related metrics and cost-related metrics are updated according to the fixed update cycle.
Select the organization to view the data of the app registered to the organization. Then, set the time zone and the date range for the data you want to visualize in the dashboard. Up to 31 days can be selected.
The date range can be set using the following conditions.
Condition | Date Range |
|---|---|
Between | From start date to end date |
Since | From start date to today |
Last | Last n days/weeks/months until yesterday |
When using “Last,” options such as “Include today,” “Include this month,” and “Offset” can be added.
For example, if you select Last 30 days and add Offset + 3 days, the date range will start 33 days before today and end 4 days before today.
You can create widgets that show the key metrics of the apps registered to the selected organization.
Attention
In the Overview Dashboard, all metrics, whether defined at the app level or the organization level, are available. Pay attention when using metrics defined at the app level and have varying definitions across apps within the organization.
For more information, refer to this article.
App metric value
The rate of increase or decrease in metric values compared to the previous date range (%)
The previous date range is automatically set to the same conditions as the set date range and can be viewed by hovering the mouse over the increase/decrease rate in the widget.
Refer to the examples below to understand how the previous date range for data comparison is set.
Set Date Range | Previous Date Range | |
|---|---|---|
Between | 5 days: 2023-01-10 to 2023-01-14 | 5 days: 2023-01-05 to 2023-01-09 |
Since | 10 days: 2023-11-01 to Today (2023-11-10) | 10 days: 2023-10-22 to 2023-10-31 |
Last | 3 days, including today: 2023-11-08 to Today (2023-11-10) | 3 days: 2023-11-05 to 2023-11-07 |
In the following cases, the increase/decrease rate in the widget is not provided:
When the previous date range for comparison is not available.
When the metric value is 0 in the previous date range.
Select an app.
Select a metric and add filters if necessary.
Click the “Done” button to add the new metric widget to the dashboard.
If you want to quickly change the metric of a widget, click the metric name on the widget card and select a different metric. To edit or delete the widget, click the [ellipsis] icon.
1. Click the […] icon on the metric widget you want to duplicate. Select Duplicate.
2. The metric widget is duplicated. You can change the metric or add filters.
Attention
If you open an Airbridge report from the Overview Dashboard and it contains a metric that is not intended for the specific app, that metric will be excluded from the Airbridge report, while the other configuration settings will still be copied from the Overview Dashboard.
For more information, refer to this article.
If you want to get a more granular view of a metric, click the […] icon on the metric widget and select See in Actuals to see the data in the Actuals Report. The Actuals Report will open in a new tab with the same configuration set as in the metric widget, where you can add more GroupBys and Filters.
If the numbers in the Overview Dashboard are different from the numbers in the Actuals Report, click Refresh in the Overview Dashboard.
You can configure 6 charts and 1 table to view data of an app or multiple apps.
Attention
In the Overview Dashboard, all metrics, whether defined at the app level or the organization level, are available. Pay attention when using metrics defined at the app level and have varying definitions across apps within the organization.
For more information, refer to this article.
You can configure 6 charts and 1 table. Data from multiple apps can be visualized in a single chart or table for comparison.
You can configure 2 charts in a stacked bar or line graph type.
You can configure 4 charts in a horizontal bar or donut chart type.
You can configure multiple metrics, GroupBys, and filters in the table.
Select an app or multiple apps.
Configure the metric, GroupBy, and filter. Only 1 GroupBy can be selected for each chart. If you select multiple apps to visualize the metric data of multiple apps in one chart, the GroupBy will be automatically set to “App Name.”
Click the “Done” button.
Click on the chart icons to display the data in your preferred format: either a vertical bar chart, horizontal bar chart, donut chart, or line graph.
GroupBy for the chart configuration
You can select only 1 GroupBy for the charts in the Overview Dashboard. If you select multiple apps, the GroupBy will be automatically changed to “App Name,” and no other GroupBy can be applied.
Attention
If you open an Airbridge report from the Overview Dashboard and it contains a metric that is not intended for the specific app, that metric will be excluded from the Airbridge report, while the other configuration settings will still be copied from the Overview Dashboard.
For more information, refer to this article.
If you want to get a more granular view of a metric, click Actuals or Trend on the chart or the table to see the data in the Actuals Report or the Trend Report. The Actuals Report and the Trend Report will open in a new tab with the same configuration set as in the chart or the table, where you can add more GroupBys and Filters.
If the numbers in the Overview Dashboard are different from the numbers in the Actuals Report, click Refresh in the Overview Dashboard.
Click Save on the top right to save the configurations you made. The configurations are saved in your Airbridge account and are not shared with other Airbridge accounts.
Customize your Overview Dashboard for daily monitoring with real-time data. You can easily track the ad performance of an app or compare the performance of multiple apps and get instant insights at a glance.
Using the metric widgets, you can easily monitor the key metrics of an app and the increase/decrease rate compared to the previous date range.
You can visualize the key metrics in various charts or in a simple table.
For more insights, you can see the data in the Actuals Report or in the Trend Report, which is opened in a separate tab with just a click.
Using the metric widgets, you can easily compare the key metrics of multiple apps and monitor the increase/decrease rate compared to the previous date range.
You can compare the key metrics of your apps in various charts or in a simple table.
Following Meta’s privacy policy, from the Meta ads campaign data imported into Airbridge through channel integration and cost integration, fewer than 1,000 Meta ads impressions or fewer than 100 installs attributed to Meta will be masked and displayed as the following instead.
Display | Description |
|---|---|
Privacy Block | All data is masked; only "Privacy Block" will be displayed |
+α, ±α | Data is partially masked |
The Touchpoint Generation Type of the Meta ads campaign data imported into Airbridge through channel integration and cost integration is displayed as Self-attributing Network in the Airbridge reports.
The masked data are not added up in the Airbridge reports. Below are some approaches you may try if you want the masked data to be added up in the Airbridge reports.
Change or extend the data range of the report.
Change GroupBys and filters or remove some of them.
Unmasked Meta ads campaign data
The Meta ads campaign data collected through other means, such as the Meta Install Referrer and Google Install Referrer, is not masked. You can use the Touchpoint Generation Type GroupBy in the Actuals Report to view data by how it was collected.
In the Overview Dashboard, all metrics, whether defined at the app level or the organization level, are available as listed below:
Defined at the app level: Metrics for custom events, Self-serve metrics
Defined at the organization level: Calculated metrics
Pay attention when using metrics defined at the app level and have varying definitions across apps within the organization.
Take a look at the scenarios below.
Let’s say there are two apps in your organization: App A and App B.
App A has configured a custom event named “subscription_renewal.”
App B has not configured a custom event named “subscription renewal.”
The following will happen when you select App A and App B in the Overview Dashboard and select “subscription renewal” as the metric.
For App A, the actual count of the custom event “subscription renewal” will be shown.
For App B, 0 will be shown for the custom event “subscription renewal”.
Let’s say there are two apps in your organization: App A and App B.
For App A, the self-serve metric named “app_push_notification” tracks the number of app push notifications sent.
For App B, the self-serve metric named “app_push_notification” tracks the click rate for app push notifications.
The following will happen when you select App A and App B in the Overview Dashboard and select “app_push_notification” as the metric.
For App A, the number of app push notifications sent will be shown.
For App B, the click rate for app push notifications will be shown.
Note how the data shown are different, even though the metric name is the same as “app_push_notification” for both App A and App B.
Consistency in names and definitions
It is advised to use the same definition for events or metrics with the same name across all apps in your organization. This can help you improve efficiency with multi-app performance analysis.
Calculated metrics are defined at the organization level. However, pay attention if the formula defining the calculated metric includes a metric specific to an app.
Take a look at the scenario below.
App A and App B are in the same organization. Custom events and self-serve metrics are defined for App A and App B as illustrated in the table below.
|
push_sent |
in_app_sent |
push_clicked |
|---|---|---|---|
Description | Custom event for tracking the number of push notifications sent | Custom event for tracking the number of in-app messages sent | Self-serve metric for tracking the number of push notification clicks |
App A | Defined | Defined | Defined |
App B | Defined | Defined | Not defined |
Calculated metrics are also defined, with the formulas including custom events and self-serve metrics. A calculated metric defined for an app can be used for every app in the organization.
message_sent = push_sent + in_app_sent
push_click_rate = push_clicked / push_sent * 100
Each of the calculated metrics will work differently for App A and App B as illustrated in the table below.
|
message_sent |
push_click_rate |
|---|---|---|
App A | The calculated metric shows accurate data. | The calculated metric shows accurate data. |
App B | The calculated metric shows accurate data. | The calculated metric shows 0. As the “push_clicked” self-serve metric has not been defined for App B, the calculated metric cannot show accurate data. |
If you open an Airbridge report from the Overview Dashboard and it contains a metric that is not intended for the specific app, that metric will be excluded from the Airbridge report, while the other configuration settings will still be copied from the Overview Dashboard.
Let’s say there are two apps in your organization: App A and App B. App A has configured custom events named “subscription_renewal” and “refund.” App B has not configured custom events named “subscription_renewal” and “refund.”
Overview Dashboard Configuration |
Description |
|---|---|
Both configured metrics and not configured metrics selected | 1. Select App B in a chart in the Overview Dashboard. 2. Select “subscription_renewal” and “Installs (App)” as metrics. Add GroupBys and filters as necessary. 3. Click Actuals to open the Actuals Report with the same configuration. 4. The Actuals Report opens, but the metric “subscription_renewal” is excluded. Therefore, the Actuals Report shows data for the “Installs (App)” metric, with the same GroupBy and filter configuration. |
Only not configured metrics selected | 1. Select App B in a chart in the Overview Dashboard. 2. Select “subscription_renewal” and “refund” as metrics. Add GroupBys and filters as necessary. 3. Click Actuals to open the Actuals Report with the same configuration. 4. The Actuals Report opens, but the metrics “subscription_renewal” and “refund” are excluded. Because no metrics are selected, there is no data to show, and the Actuals Report configuration is reset. |
The Overview Dashboard displays data in each app currency setting. When you have multiple currency settings across your apps and you put the data of your apps together in a single chart or table, you will see a mix of currencies in the dashboard.
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