The date range can be set using the following conditions.

When using “Last,” options such as “Include today,” “Include this month,” and “Offset” can be added.

For example, if you select Last 30 days and add Offset + 3 days, the date range will start 33 days before today and end 4 days before today.

Attention

In the Overview Dashboard, all metrics, whether defined at the app level or the organization level, are available. Pay attention when using metrics defined at the app level and have varying definitions across apps within the organization.

For more information, refer to this article.

• App metric value

• The rate of increase or decrease in metric values compared to the previous date range (%)

The previous date range is automatically set to the same conditions as the set date range and can be viewed by hovering the mouse over the increase/decrease rate in the widget.

Refer to the examples below to understand how the previous date range for data comparison is set.

In the following cases, the increase/decrease rate in the widget is not provided:

• When the previous date range for comparison is not available.

• When the metric value is 0 in the previous date range.

1. Select an app.

2. Select a metric and add filters if necessary.

3. Click the “Done” button to add the new metric widget to the dashboard.

If you want to quickly change the metric of a widget, click the metric name on the widget card and select a different metric. To edit or delete the widget, click the [ellipsis] icon.

1. Click the […] icon on the metric widget you want to duplicate. Select Duplicate.

2. The metric widget is duplicated. You can change the metric or add filters.

Attention

If you open an Airbridge report from the Overview Dashboard and it contains a metric that is not intended for the specific app, that metric will be excluded from the Airbridge report, while the other configuration settings will still be copied from the Overview Dashboard.

For more information, refer to this article.

If you want to get a more granular view of a metric, click the […] icon on the metric widget and select See in Actuals to see the data in the Actuals Report. The Actuals Report will open in a new tab with the same configuration set as in the metric widget, where you can add more GroupBys and Filters.

If the numbers in the Overview Dashboard are different from the numbers in the Actuals Report, click Refresh in the Overview Dashboard.

Attention

In the Overview Dashboard, all metrics, whether defined at the app level or the organization level, are available. Pay attention when using metrics defined at the app level and have varying definitions across apps within the organization.

For more information, refer to this article.

You can configure 6 charts and 1 table. Data from multiple apps can be visualized in a single chart or table for comparison.

You can configure 2 charts in a stacked bar or line graph type.

You can configure 4 charts in a horizontal bar or donut chart type.

You can configure multiple metrics, GroupBys, and filters in the table.

1. Select an app or multiple apps.

2. Configure the metric, GroupBy, and filter. Only 1 GroupBy can be selected for each chart. If you select multiple apps to visualize the metric data of multiple apps in one chart, the GroupBy will be automatically set to “App Name.”

3. Click the “Done” button.

4. Click on the chart icons to display the data in your preferred format: either a vertical bar chart, horizontal bar chart, donut chart, or line graph.

GroupBy for the chart configuration

You can select only 1 GroupBy for the charts in the Overview Dashboard. If you select multiple apps, the GroupBy will be automatically changed to “App Name,” and no other GroupBy can be applied.

Attention

If you open an Airbridge report from the Overview Dashboard and it contains a metric that is not intended for the specific app, that metric will be excluded from the Airbridge report, while the other configuration settings will still be copied from the Overview Dashboard.

For more information, refer to this article.

If you want to get a more granular view of a metric, click Actuals or Trend on the chart or the table to see the data in the Actuals Report or the Trend Report. The Actuals Report and the Trend Report will open in a new tab with the same configuration set as in the chart or the table, where you can add more GroupBys and Filters.

If the numbers in the Overview Dashboard are different from the numbers in the Actuals Report, click Refresh in the Overview Dashboard.

Following Meta’s privacy policy, Meta ads campaign data that meet both conditions below for the set date range is masked in Airbridge:

• If the sum of impressions and engaged views from Meta ads campaigns is smaller than 1,000

• If the meta ads campaign data is imported to Airbridge through channel integration and cost integration

The masked data will be displayed as follows instead:

Below are some approaches you may try if you want the masked data to be made visible in the Airbridge reports.

• Change or extend the data range of the report.

• Change GroupBys and filters or remove some of them.

In the Overview Dashboard, all metrics, whether defined at the app level or the organization level, are available as listed below:

• Defined at the app level: Metrics for custom events, Self-serve metrics

• Defined at the organization level: Calculated metrics

Pay attention when using metrics defined at the app level and have varying definitions across apps within the organization.

Take a look at the scenarios below.

Let’s say there are two apps in your organization: App A and App B.

• App A has configured a custom event named “subscription_renewal.”

• App B has not configured a custom event named “subscription renewal.”

The following will happen when you select App A and App B in the Overview Dashboard and select “subscription renewal” as the metric.

• For App A, the actual count of the custom event “subscription renewal” will be shown.

• For App B, 0 will be shown for the custom event “subscription renewal”.

Let’s say there are two apps in your organization: App A and App B.

• For App A, the self-serve metric named “app_push_notification” tracks the number of app push notifications sent.

• For App B, the self-serve metric named “app_push_notification” tracks the click rate for app push notifications.

The following will happen when you select App A and App B in the Overview Dashboard and select “app_push_notification” as the metric.

• For App A, the number of app push notifications sent will be shown.

• For App B, the click rate for app push notifications will be shown.

Note how the data shown are different, even though the metric name is the same as “app_push_notification” for both App A and App B.

Consistency in names and definitions

It is advised to use the same definition for events or metrics with the same name across all Apps in your organization. Using consistent names and definitions within the organization can enhance efficiency in analyzing ad performance reports across multiple Apps.

Calculated metrics are defined at the organization level. However, pay attention if the formula defining the calculated metric includes a metric specific to an Airbridge App.

Take a look at the scenario below.

Let's say App A and App B are registered with your organization. As illustrated in the table below, custom events and self-serve metrics are created to measure App A and App B.

Let's say the following 2 calculated metrics were also created, with the formulas including the custom events and self-serve metrics described in the table above. A calculated metric created for 1 App can be used for all Apps registered with the organization.

• message_sent = push_sent + in_app_sent

• push_click_rate = push_clicked / push_sent * 100

The calculated metrics will work differently for App A and App B as illustrated in the table below.

If you open an Airbridge report from the Overview Dashboard and it contains a metric that is not intended for the specific app, that metric will be excluded from the Airbridge report, while the other configuration settings will still be copied from the Overview Dashboard.

Let’s say there are two apps in your organization: App A and App B. App A has configured custom events named “subscription_renewal” and “refund.” App B has not configured custom events named “subscription_renewal” and “refund.”

The Overview Dashboard displays data in each app currency setting. When you have multiple currency settings across your apps and you put the data of your apps together in a single chart or table, you will see a mix of currencies in the dashboard.