Click injection is a type of ad fraud where fake touchpoints are injected before a user launches an app for the first time after install to hijack conversion credit.
Airbridge validates the install and touchpoint data collected through the Google Play Install Referrer API to detect suspicious touchpoints that occur between app install and first app launch on Android devices.
Navigate to [Settings]>[Fraud Validation Rules] and click [Injection Prevention] to configure the default settings and the settings by channel.
Note
For Airbridge Apps registered with Airbridge before October 23, 2024, the Default Settings for both Click and Impression will be automatically enabled with the prevention level set to "Level 3."
The default settings apply to all channels that do not have customized settings. The events that are attributed to the suspicious touchpoints will be processed according to the set prevention level.
1. Switch on the toggle for click or impression, or both, depending on how you want to set the rule.
2. Select the [Prevention Level] and click Save.
Attention
It is advised to start from "Prevention Level 1" and switch to higher levels after consulting with your media partner, as the prevention level setting may have a direct impact on the ad performance.
Customized settings apply only to specific channels. The default settings don't apply to channel with customized settings. Note that the customized settings can be configured for only non-SAN channels. The events that are attributed to the suspicious touchpoints will be processed according to the set prevention levels.
1. Click Add a rule.
2. Select a channel. The customized settings can be configured for non-SAN channels only, and therefore, the SAN channels and custom channels won't appear in the search bar.
3. Switch on the toggle for click or impression, or both, depending on how you want to set the rule.
4. Select [Prevention Level] and click Save.
Events attributed to the suspicious touchpoints detected by the injection prevention rules are processed according to the set prevention levels.
Prevention Level |
Description |
|---|---|
Level 1: Tag as fraud | - Events attributed to the suspicious touchpoints will be tagged as fraud in the Airbridge reports and raw data export files. |
Level 2: Don't send postbacks | - Events attributed to the suspicious touchpoints will be tagged as fraud in the Airbridge reports and raw data export files. - Events attributed to the suspicious touchpoints won't be sent as postbacks. |
Level 3: Don't attribute | - Events attributed to the suspicious touchpoints will be tagged as fraud in the Airbridge reports and raw data export files. - Events attributed to the suspicious touchpoints won't be sent as postbacks. - Events attributed to the suspicious touchpoints won't be attributed or aggregated. |
The events attributed to the suspicious touchpoints detected by the set rules can be viewed in your Airbridge reports and raw data export files.
Note
Media Partner cannot access the [App Raw Data Export] menu. The results can only be accessed though the Airbridge reports.
Agency users need to get access permission to the [App Raw Data Export] menu and event properties by the Owner or In-house Marketer. Refer to this article and request access to the Owner or In-house marketer.
1. Navigate to [Raw Data]>[App Raw Data].
2. In the [Request History] tab, click Export raw data.
3. In the [Select Event] step, select the event you want to export. In the [Select Property] step, select Conversion Fraud Tag and Fraud Tags.
4. Export raw data. Events determined to be suspicious by the injection prevention rules are tagged with the Conversion Fraud Tag, Fraud_Touchpoint_FutureTime.
Events that are attributed to the suspicious touchpoints detected by the injection prevention rule can be viewed in the Airbridge reports that support "Touchpoint Fraud Tag" as a GroupBy option.
Supported Airbridge reports: Actuals Report, Trend Report, Retention Report, Revenue Report, Funnel Report with cohort configuration
You can also configure the filter to create a straightforward view.
Touchpoint Fraud Tag is Fraud_Touchpoint_FutureTime
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