Airbridge supports integration with MOBON. With the integration, you can track and measure the performance of your MOBON campaigns in Airbridge.
Navigate to [Integrations]>[Ad Channel Integration] and select MOBON. In the [Tracking Link] tab, you can create and manage tracking links to measure the performance of your MOBON campaigns. For detailed instructions on creating and managing tracking links in Airbridge, refer to the articles below.
Attention
Set up postback before using tracking links. Postback must be set up before data collection to ensure all collected data is sent to the ad channel. If not, data collected through tracking links will not be sent to the ad channel.
In the [Attribution Rules] tab, you can configure the lookback window and attribution window for MOBON campaigns. Click Go to edit page to move to the [Management]>[Attribution Rules] page, where you can edit attribution rules.
For detailed instructions on configuring the lookback window and attribution window, refer to the article below.
Set up the MOBON cost integration by following the steps below. Once complete, you can view your MOBON ad spend data in the Airbridge dashboard.
You need the following credentials from the MOBON dashboard.
SC Code
For more details, reach out to your MOBON contact.
Follow the steps below to register your MOBON credentials in the Airbridge dashboard.
Go to [Integration]>[Ad Channel Integration] and select MOBON.
Click the [Cost Integration] tab, turn on the [MOBON Cost Integration] toggle, and click Add account.
Enter the SC Code from MOBON, then click Done.
The integrated MOBON account appears in the Airbridge dashboard. A newly added account shows a Waiting status for up to 4 hours. The status changes to Success once Airbridge has successfully collected the cost data.
To edit or remove an integration, refer to the sections below.
Turn off the toggle to pause the integration. Airbridge stops collecting cost data once the integration is paused.
Any data collected before the pause remains available in Airbridge reports.
Airbridge retains the credentials of the integrated account, so you can resume the integration at any time by turning the toggle on. However, deleting the integrated account removes these credentials.
Select the account from the integrated account list and click Delete to remove the account.
To re-integrate the account after deletion, set up the integration from the beginning.
Check the current status of your cost integration through the status message. Even after completing the integration setup, the status message shows Waiting until Airbridge has successfully received the data.
See the cost import schedule and the full list of status messages below.
Frequency: Every 4 hours, 6 times a day, starting at 3:00 PM UTC
Import times: 3:00 PM, 7:00 PM, 11:00 PM, 3:00 AM, 7:00 AM, 11:00 AM UTC
Data range: Past 7 days, from D-1 to D-7
[Last Updated] shows the last time Airbridge actually received the data.
View the cost data in Airbridge reports using the metrics and groupBys below.
Difference between Clicks and Clicks (Channel)
Both Clicks and Clicks (Channel) show click count, but the data source differs:
Clicks: Collected through Airbridge tracking links
Clicks (Channel): Provided by the ad channel
Any metric with (Channel) in its name represents data provided by the integrated ad channel. The same applies to Impressions and Impressions (Channel).
In the [Postback] tab, you can configure postbacks and determine which in-app events and attribution results to send as postbacks. The data collected with the Airbridge SDK and tracking links enables you to optimize campaigns and make strategic decisions about budget allocation. For more details on postback settings, refer to the article below.
Manage the access permissions of the agencies and have control over which agency has access to your MOBON campaign data.
Status | Description |
|---|---|
Waiting | Integration set up successfully. Pending data import. This may take up to 4 hours. |
Success | Import complete. New data received from the ad channel. The [Last Updated] timestamp reflects the latest import. |
No new data | Import complete, but no new data was available from the ad channel. Check again at the next import. |
Failed | Import failed. Possible causes: · The ad channel API is not responding. · The ad account details are incorrect. · The ad channel permissions are not configured correctly. |
Metrics | Description |
|---|---|
Clicks (Channel) | The number of clicks provided by the ad channel |
Impressions (Channel) | The number of impressions provided by the ad channel |
Cost (Channel) | The ad spend provided by the ad channel |
Name | Description |
|---|---|
Channel | The channel where the touchpoint and conversion occurred |
Campaign | The campaign where the touchpoint and conversion occurred |
Campaign ID | The unique ID of the campaign where the touchpoint and conversion occurred |
Ad Group | The ad group where the touchpoint and conversion occurred |
Ad Group ID | The unique ID of the ad group where the touchpoint and conversion occurred |
Ad Creative | The ad creative where the touchpoint and conversion occurred |
Ad Creative ID | The unique ID of the ad creative where the touchpoint and conversion occurred |
Currency | The 3-letter currency code of the ad spend data |
Name | Description |
|---|---|
Country | The country code of the device |
Name | Description |
|---|---|
Event Date | The date when the event occurred (YYYY-MM-DD) |
Event Year | The year when the event occurred (YYYY) |
Event Month | The month when the event occurred (MM) |
Event Week | The week when the event occurred (WW). Week 01 is the first week containing a Thursday. |
Event Day of the month | The day of the month when the event occurred (DD) |
Event Day of the week | The day of the week when the event occurred |
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