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Airbridge supports integration with MOBON. With the integration, you can track and measure the performance of your MOBON campaigns in Airbridge. Navigate to [Integrations]>[Ad Channel Integration] and select MOBON. In the [Tracking Link] tab, you can create and manage tracking links to measure the performance of your MOBON campaigns. For detailed instructions on creating and managing tracking links in Airbridge, refer to the articles below.
AttentionSet up postback before using tracking links. Postback must be set up before data collection to ensure all collected data is sent to the ad channel. If not, data collected through tracking links will not be sent to the ad channel.

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Attribution Rules

In the [Attribution Rules] tab, you can configure the lookback window and attribution window for MOBON campaigns. Click Go to edit page to move to the [Management]>[Attribution Rules] page, where you can edit attribution rules. For detailed instructions on configuring the lookback window and attribution window, refer to the article below.

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Cost Integration Setup

Set up the MOBON cost integration by following the steps below. Once complete, you can view your MOBON ad spend data in the Airbridge dashboard.

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Get credentials from MOBON

You need the following credentials from the MOBON dashboard.
  • SC Code
For more details, reach out to your MOBON contact.

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Provide credentials to Airbridge

Follow the steps below to register your MOBON credentials in the Airbridge dashboard.
  1. Go to [Integration]>[Ad Channel Integration] and select MOBON.
  2. Click the [Cost Integration] tab, turn on the [MOBON Cost Integration] toggle, and click Add account.
  3. Enter the SC Code from MOBON, then click Done.
The integrated MOBON account appears in the Airbridge dashboard. A newly added account shows a Waiting status for up to 4 hours. The status changes to Success once Airbridge has successfully collected the cost data.

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Manage integration

To edit or remove an integration, refer to the sections below.
Turn off the toggle to pause the integration. Airbridge stops collecting cost data once the integration is paused.Any data collected before the pause remains available in Airbridge reports.Airbridge retains the credentials of the integrated account, so you can resume the integration at any time by turning the toggle on. However, deleting the integrated account removes these credentials.
Select the account from the integrated account list and click Delete to remove the account. To re-integrate the account after deletion, set up the integration from the beginning.

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Integration status

Check the current status of your cost integration through the status message. Even after completing the integration setup, the status message shows Waiting until Airbridge has successfully received the data. See the cost import schedule and the full list of status messages below.
  • Frequency: Every 4 hours, 6 times a day, starting at 3:00 PM UTC
  • Import times: 3:00 PM, 7:00 PM, 11:00 PM, 3:00 AM, 7:00 AM, 11:00 AM UTC
  • Data range: Past 7 days, from D-1 to D-7
[Last Updated] shows the last time Airbridge actually received the data.

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View data in Airbridge reports

View the cost data in Airbridge reports using the metrics and groupBys below.
Difference between Clicks and Clicks (Channel)Both Clicks and Clicks (Channel) show click count, but the data source differs:
  • Clicks: Collected through Airbridge tracking links
  • Clicks (Channel): Provided by the ad channel
Any metric with (Channel) in its name represents data provided by the integrated ad channel. The same applies to Impressions and Impressions (Channel).
NoteUse the groupBys below to break down cost data in Airbridge reports. Available groupBys vary by ad channel.
Touchpoint
Device
Event Datetime

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Postback Settings

In the [Postback] tab, you can configure postbacks and determine which in-app events and attribution results to send as postbacks. The data collected with the Airbridge SDK and tracking links enables you to optimize campaigns and make strategic decisions about budget allocation. For more details on postback settings, refer to the article below.

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Agency Settings

Manage the access permissions of the agencies and have control over which agency has access to your MOBON campaign data.