• User Guide
• Integration
• Ad Channel Integration

RTB House

Written by Yeji Jeon,

Last updated January 30, 2024

Note

Depending on the app role assigned, Airbridge users can access the integration features as follows:

• Access to all features: Owner and In-house Marketer users

• Limited access depending on the access level granted: Agency and Media Partner users

Airbridge supports RTB House integration, including cost data integration and agency settings features. With the integration, Owner and In-house Marketer users and Agency users who are granted access can track and measure the performance of RTB House campaigns in Airbridge.

Navigate to [Integrations]>[Ad Channel Integration] in your Airbridge dashboard and select RTB House. In the [Tracking Link] tab, you can create and manage tracking links to measure the performance of your RTB House campaigns.

For detailed instructions on creating and managing tracking links in Airbridge, refer to the articles below.

• Creating Tracking Links

• Tracking Link Management

Postback configuration required

To share in-app events and attribution results with ad channels, postback configuration must be completed before you embed tracking links to your ads.

If the postback configuration is not completed before data collection begins, the data will not be shared with the respective ad channels.

In the [Attribution Rule] tab, you can configure the lookback window and attribution window for RTB House. Click Go to edit page to move to the [Management]>[Attribution Rule] page, where you can edit attribution rules.

Refer to this article for detailed instructions on configuring the lookback window and attribution window.

Follow the steps below to enable cost integration with RTB House.

To enable cost integration with RTB House, find the following account information and submit it to Airbridge.

• Username for RTB House login

• Password for RTB House login

1. Navigate to [Integrations]>[Ad Channel Integration] in your Airbridge dashboard. Select RTB House.

2. Select the [Cost Integration] tab. Switch on the RTB House Cost Integration toggle and click Add an account.

3. Enter the username and password of the RTB House account you want to connect with Airbridge and click Done. The username is in the email address format.

4. Select all campaigns you want to connect with Airbridge. Each campaign is assigned a unique hash.

5. When the popup window closes, the account connected to Airbridge will appear in the integrated account list. The status will show “Waiting” for up to 4 hours from the time the account is added and will change to “Success” when data is pulled for the first time.

Upon submitting your ad account information to Airbridge, you can check if the integration is running. The status may show “Waiting” even when the account is successfully added if no data has been pulled yet.

For more details on the data import schedule and integration status, refer to the below information.

The cost data pulled from RTB House can be viewed in the Actuals Report using the metrics and GroupBys below.

1. Navigate to [Integrations]>[Ad Channel integration] in your Airbridge dashboard. Select “RTB House.”

2. Select the [Agency Settings] tab and click the + Add an agency.

3. Select the agency you want to add from the agency list. Agencies already added are not displayed in the list.

4. Configure the campaign name rule. The agency role account users can view the campaign data given access based on the campaign name rules.

The campaign name rule can be configured by selecting “starts with” or “ends with” and selecting an agency tag. You can also enter the agency tag using less than 50 characters, which can be a combination of letters in mixed case, numbers, and hyphens. More than one campaign name rule can be configured. When you are done, click Save.

5. From the agency list, you can see which agency is given access to which campaign data from RTB House.

Agency role account users who belong to the agencies added to the agency list are granted permission to the following.

• Access to the campaign data based on the campaign name rules

• Access to the cost data pulled from the account added by the Agency role account user from the same Agency

• Manage the accounts added by the Agency role account user from the same Agency for cost integration

Note

The cost integration toggle and account name in the activity history logs are available to Owner role accounts, and In-house Marketer accounts only. If you are using an Agency role account and need to have access to these features, contact the Owner or In-house Marketer account user.

To edit the campaign name rule for an agency or delete an agency from the list, click the […] icon. If you have deleted an agency and want to add that agency again, repeat the steps to add an agency from the start.

In the [Postback] tab, you can configure postbacks and determine which in-app events and attribution results to send as postbacks. The data collected with the Airbridge SDK and tracking links enables you to optimize campaigns and make strategic decisions about budget allocation.

For more details on postback settings, read this article.

Read the following information before enabling cost integration with RTB House.