Pinterest Ads

View Pinterest campaign performance within Airbridge by integrating Pinterest Ads with Airbridge. Set up the integration in [Integrations]>[Ad Channel Integration].

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Collecting Data with Tracking Links

Go to the [Tracking Link] tab and create and manage tracking links for measuring Pinterest campaign performance. For detailed instructions, refer to the articles below.

• Creating Tracking Links
• Tracking Link Management

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Attribution Rules

Go to the [Attribution Rule] tab to set up lookback window and attribution window. Click Go to edit page to move to the [Management]>[Attribution Rules] page, where you can edit the windows.

• Lookback and Attribution Window Setup

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Postback Settings

Go to the [Postback] tab and set up conditions for sending data collected by Airbridge tracking links and SDK. You can use the data sent through postbacks for campaign optimization and ad spend settlement.

• Postback Settings

To send events to Pinterest Ads through postbacks, you need to register Pinterest Ads ad account ID and conversion access token as postback keys in the [Postback] tab.

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Obtaining postback keys from Pinterest Ads

Obtain the ad account ID and conversion access token from Pinterest Ads by following the steps below. First, log in to Pinterest Ads.

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Ad account ID

In the Pinterest Ads dashboard, click the ad account in the top right corner to obtain its ID.

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Conversion access token

1. In the Pinterest Ads dashboard, navigate to [Ad account overview]>[Manage business]>[Conversions].

2. Select [Conversions API]>[Set up API]. Click Generate new token in [Generate conversion access token] and copy the token that appears.

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Recommended event name setting

We recommend configuring event names in the [Postback] tab as shown below. The sent Airbridge events will appear in Pinterest Ads as the ad channel event names you configured.

Event name mapping between Pinterest and Airbridge

Ad channel event name	Airbridge event name
add_to_cart	Add To Cart
add_to_wishlist	Add to Wishlist
add_payment_info	Add Payment Info
checkout	Order Complete
initiate_checkout	Initiate Checkout
page_visit	Product View
search	Search Results
signup	Sign-up
subscribe	Subscribe
view_category	Product Catalog
view_content	Home Screen

You can set an Airbridge event’s ad channel event name to “custom” to send it to Pinterest Ads through postbacks. If you set multiple Airbridge events’ ad channel event names to “custom”, all those events sent to Pinterest Ads will appear identically as “custom”.

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Measuring Catalog-based Campaigns

You can measure performance of Pinterest Ads’ catalog-based campaigns using the following method.

1. Add URL parameters to the destination URL you will use for Pinterest Ads. Refer to this Pinterest Ads documentation.
2. In the Pinterest Ads dashboard, navigate to [Ad account overview]>[Manage business]>[Business Manager].

3. Click [Assets]>[Ad accounts]. Select the ad account that will run catalog-based campaigns and click Settings.

4. Click the edit button next to [Parameter settings] and make sure to complete the following 3 edits:

• Change the uppercase “P” in the default “Pinterest” to lowercase “p” and enter “pinterest” as the Campaign source (utm_source).
• Enter “{campaignname}” as the Campaign id (utm_campaign).
• Enter “{adgroupname}” as the Campaign content (utm_content).

When the destination is a web page

If the destination for the catalog-based campaign is a web page, you must complete the following. Ask your developer for help.

• Install the Airbridge Web SDK on the web page.
• Set up utmParsing in the Airbridge Web SDK.

If you place a call-to-action (CTA) button on the destination web page, set up Protected Attribution Window (PAW) as needed. Touchpoints collected during the PAW timeframe are excluded from attribution. You can use PAW to exclude Airbridge Web SDK touchpoints collected when users click CTA buttons from attribution.

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Agency Settings

Manage the access permissions of the agencies and have control over which agency has access to your campaign data.

• Agency Settings