Airbridge supports integration with Appier, including cost integration and agency settings. Owner and In-house Marketer users and authorized Agency and Media Partner users can access Appier campaign data in the Airbridge dashboard.

Navigate to [Integrations]>[Ad Channel Integration] in your Airbridge dashboard and select “Appier.” In the [Tracking Link] tab, you can create and manage tracking links to measure the performance of your Appier campaigns.

For detailed instructions on creating and managing tracking links in Airbridge, refer to the articles below.

• Creating Tracking Links

• Tracking Link Management

Postback configuration required

To share in-app events and attribution results with ad channels, postback configuration must be completed before you embed tracking links to your ads.

If the postback configuration is not completed before data collection begins, the data will not be shared with the respective ad channels.

In the [Attribution Rules] tab, you can configure the lookback window and attribution window for Appier. Click Go to edit page to move to the [Management]>[Attribution Rules] page, where you can edit attribution rules.

For detailed instructions on configuring the lookback window and attribution window, refer to this article.

Follow the steps below to enable cost integration with Appier.

Request the API key from Appier. If measuring the performance of multiple apps, request API keys for each app from Appier.

Submit your Appier API Key to Airbridge to integrate cost data.

1. Navigate to [Integrations]>[Ad Channel Integration] in your Airbridge dashboard. Select “Appier."

2. Select the [Cost Integration] tab. Switch on the Appier Cost Integration toggle and click + Add an account.

3. Enter your Appier API Key. Click Done.

Attention

Appier provides the API Key on a company or app basis. If measuring the performance of multiple apps, request API keys for each app from Appier.

4. Once the account information is submitted correctly, the Appier API Key is added to the integrated account list. The status will show “Waiting” for up to 4 hours from the time the account is added and will change to “Active” when data is pulled for the first time.

Upon submitting your ad account information to Airbridge, you can check if the integration is running. The status may show “Waiting” even when the account is successfully added if no data has been pulled yet.

For more details on the integration status and data import schedule, refer to the below.

The data pulled from Appier can be viewed in the Actuals Report and Trend Report using the following metrics and GroupBy options.

In the [Postback] tab, you can configure postbacks and determine which in-app events and attribution results to send as postbacks. The data collected with the Airbridge SDK and tracking links enables you to optimize campaigns and make strategic decisions about budget allocation.

For more details on postback settings, refer to this article.

Take note of the items below before proceeding with Appier integration.