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Airbridge supports integration with Microsoft Advertising. With the integration, you can track and measure the performance of your Microsoft Advertising campaigns in Airbridge. Navigate to [Integrations]>[Ad Channel Integration] and select Microsoft Advertising. In the [Tracking Link] tab, you can create and manage tracking links to measure the performance of your Microsoft Advertising campaigns. For detailed instructions on creating and managing tracking links in Airbridge, refer to the articles below.
AttentionSet up postback before using tracking links. Postback must be set up before data collection to ensure all collected data is sent to the ad channel. If not, data collected through tracking links will not be sent to the ad channel.
The data collected through the tracking links used in the Microsoft Advertising campaign may be displayed as acronyms. Refer to the following table.
For more details, refer to the Microsoft Advertising documentation.

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Attribution Rules

In the [Attribution Rules] tab, you can configure the lookback window and attribution window for Microsoft Advertising campaigns. Click Go to edit page to move to the [Management]>[Attribution Rules] page, where you can edit attribution rules. For detailed instructions on configuring the lookback window and attribution window, refer to the article below.

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Postback Settings

NoteAirbridge only sends app install event data as postback to Microsoft Advertising.
In the [Postback] tab, you can configure postbacks and determine which in-app events and attribution results to send as postbacks. The data collected with the Airbridge SDK and tracking links enables you to optimize campaigns and make strategic decisions about budget allocation. For more details on postback settings, refer to the article below.

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Agency Settings

Manage the access permissions of the agencies and have control over which agency has access to your Microsoft Advertising campaign data.