Airbridge supports integration with Loyal. With the integration, you can track and measure the performance of Loyal campaigns in Airbridge.

Navigate to [Integrations]>[Ad Channel Integration] and select Loyal. In the [Tracking Link] tab, you can create and manage tracking links to measure the performance of your Loyal campaigns. For detailed instructions on creating and managing tracking links in Airbridge, refer to the articles below.

• Creating Tracking Links

• Tracking Link Management

Postback configuration required

To share in-app events and attribution results with ad channels, postback configuration must be completed before you embed tracking links to your ads.

If the postback configuration is not completed before data collection begins, the data will not be shared with the respective ad channels.

In the [Attribution Rules] tab, you can configure the lookback window and attribution window for Loyal campaigns. Click Go to edit page to move to the [Management]>[Attribution Rules] page, where you can edit attribution rules.

Refer to this article for detailed instructions on configuring the lookback window and attribution window.

In the [Postback] tab, you can configure postbacks and determine which in-app events and attribution results to send as postbacks. The data collected with the Airbridge SDK and tracking links enables you to optimize campaigns and make strategic decisions about budget allocation. For more details on postback settings, refer to this article.

The following table shows the default mapping between Airbridge Events and Loyal Event IDs.

Loyal supports only 0, 1, 2 as Event IDs and therefore only up to 3 Airbridge Events can be sent as postback.

Note

You can customize event selections and mapping values for sending postbacks to Loyal. Reach out to Loyal for further details.