Airbridge supports integration with Criteo. With the integration, you can track and measure the performance of Criteo campaigns in Airbridge.


Navigate to [Integrations]>[Ad Channel Integration] in your Airbridge dashboard and select Criteo. In the [Tracking Link] tab, you can create and manage tracking links to measure the performance of your Criteo campaigns.

For detailed instructions on creating and managing tracking links in Airbridge, refer to the articles below.

Postback configuration required

To share in-app events and attribution results with ad channels, postback configuration must be completed before you embed tracking links to your ads.

If the postback configuration is not completed before data collection begins, the data will not be shared with the respective ad channels.

When you complete the tracking link generation, you will get 3 tracking links: click-type, server-to-server click-type, and impression-type.

The correct tracking link type must be used for tracking performance, depending on your campaign type. Refer to the information below.

Consult with your Airbridge CSM or your Criteo account manager.

Attribution rules

In the [Attribution Rules] tab, you can configure the lookback window and attribution window for Criteo. Click Go to edit page to move to the [Management]>[Attribution Rules] page, where you can edit attribution rules.

Refer to this article for detailed instructions on configuring the lookback window and attribution window.

Cost Integration Setup

Follow the steps below to enable cost integration with Criteo.

Integration setup

1. Navigate to [Integrations]>[Ad Channel Integration] in your Airbridge dashboard. Select Criteo_New.

2. Select the [Cost Integration] tab. Switch on the Criteo Cost Integration toggle and click Log in to Criteo.

3. Sign in to the Criteo account you want to connect with Airbridge. The Criteo account must have been assigned the administrator role in the Commerce Growth dashboard.

4. Scroll down in the popup window and click Approve to grant access to Airbridge.

5. Select the Criteo account to connect and click Confirm.

6. When the popup window closes, the Criteo account connected to Airbridge will appear in the integrated account list. The status will show “Waiting” for up to 4 hours from the time the account is added and will change to “Success” when data is pulled for the first time.

Integration management

Integration status

Upon submitting your ad account information to Airbridge, you can check if the integration is running. The status may show “Waiting” even when the account is successfully added if no data has been pulled yet.

For more details on the integration status and data import schedule, refer to the below information.


Cost data in Airbridge Reports

The data pulled from Criteo can be viewed in the Actuals Report using the metrics and GroupBys below.


Unspecified ad account name

If a user has not specified the ad account name in the Criteo dashboard, Airbridge receives a null value for the Ad Account ID. If you select “Ad Account ID” as GroupBy in the Actuals Report, it may show an empty column.


Postback Settings

In the [Postback] tab, you can configure postbacks and determine which in-app events and attribution results to send as postbacks. The data collected with the Airbridge SDK and tracking links enables you to optimize campaigns and make strategic decisions about budget allocation.

For more details on postback settings, read this article.


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