Airbridge supports integration with Unity Ads, including cost integration and agency settings. Owner and In-house Marketer users and authorized Agency and Media Partner users can access Unity Ads campaign data in the Airbridge dashboard.
Navigate to [Integrations]>[Ad Channel Integration] in your Airbridge dashboard and select “Unity Ads.” In the [Tracking Link] tab, you can create and manage tracking links to measure the performance of your Unity Ads campaigns.
For detailed instructions on creating and managing tracking links in Airbridge, refer to the articles below.
Postback configuration required
To share in-app events and attribution results with ad channels, postback configuration must be completed before you embed tracking links to your ads.
If the postback configuration is not completed before data collection begins, the data will not be shared with the respective ad channels.
In the [Attribution Rules] tab, you can configure the lookback window and attribution window for Unity Ads. Click Go to edit page to move to the [Management]>[Attribution Rules] page, where you can edit attribution rules.
For detailed instructions on configuring the lookback window and attribution window, refer to this article.
Follow the steps below to enable cost integration with Unity Ads. Make sure to go through the entire process.
Note
The cost integration method will be updated due to changes in the Unity Ads API. Delete all existing ad accounts and reconnect the ad accounts with new credentials by May 8, 2024.
To enable cost integration with Unity Ads, submit the following Unity Ads credentials to Airbridge:
Organization core ID
Service account information
Only Owners and Managers of a Unity Organization have access to the credentials. For more information about organization roles, refer to this Unity documentation.
Sign in to your Unity Dashboard.
Under [Products], search for “Unity Ads User Acquisition” and click it. Then, navigate to [Unity Ads User Acquisition]>[Settings]>[Organization] to get the organization core ID.
Attention
Organization core ID is different from organization and organization ID. Make sure to get the organization core ID.
Navigate to [Products]>[Unity Ads User Acquisition]>[API Management]>[Advertising Management API]. Click “Service Account” to create a service account.
If you already have a service account, move on to the next step.
Click the service account created. Or navigate to [Administration]>[Service accounts] and click the service account to integrate with Airbridge. Under [Keys], click + Add key.
Get your Key ID and Secret Key. Save the Secret Key as you won’t be able to access it again.
Attention
Make sure to select the correct organization role. If you select an incorrect organization role, the cost integration with Unity Ads won’t be enabled.
Navigate to [Administration]>[Service accounts] and click the service account to integrate with Airbridge. Under [Organization roles], click + Manage organization roles.
From the Growth drop-down list, select “Advertise Stats API MMP Viewer.” Click Save to finish assigning an organization role.
Submit the Unity Ads credentials to Airbridge to complete the cost integration setup.
Navigate to [Integrations]>[Ad Channel Integration] in the Airbridge dashboard. Select “Unity Ads.”
Select the [Cost Integration] tab. Switch on the Unity Ads Cost Integration toggle and click + Add an account.
Submit the following credentials. Service account information includes the key ID and the secret key.
Organization core ID
Service account information
After assigning the “Advertise Stats API MMP Viewer” organization role in Unity Ads, click Done in the Airbridge dashboard.
The Unity Ads account is added to the integrated account list. The status will show “Waiting” for up to 4 hours from the time the account is added and will change to “Active” when data is pulled for the first time.
To disable the integration, switch off the cost integration toggle. No data will be pulled once the integration is disabled. Data already pulled into Airbridge is not affected.
The account information remains saved to Airbridge unless you remove the ad account from the integrated account list. By switching back the toggle on, the cost integration is enabled again with existing account information.
To remove an ad account from the integrated account list, click the […] icon and click Delete. If you want to reconnect with a removed account, repeat the cost integration setup process from the start.
Upon submitting your ad account information to Airbridge, you can check if the integration is running. The status may show “Waiting” even when the account is successfully added if no data has been pulled yet.
For more details on the integration status and data import schedule, refer to the below.
The integration status shows your cost integration and data update status at a glance.
Status | Description |
---|---|
Waiting | The ad account is successfully added, but no data has been pulled yet. This status may remain for up to 4 hours. |
Success | The data is being pulled and updated regularly. The last update time is displayed. |
No data | No data has been pulled as the campaign has not run for the past 7 days. |
Failed | The data can’t be pulled due to an error. Some of the most common causes are: |
To ensure accuracy, Airbridge pulls the cost data several times throughout the day.
Frequency: Every 4 hours, 6 times a day starting 3:00 PM (UTC)
Schedule: 3:00 PM, 7:00 PM, 11:00 PM, 3:00 AM, 7:00 AM, 11:00 AM (UTC)
Data pulled: Cost data from the past 7 days, from D-0 to D-6
The last data update time is found under “Last Updated” in the integrated account list.
The data pulled from Unity Ads can be viewed in the Airbridge reports using the following metrics and GroupBy options.
Metrics | Description |
---|---|
Clicks (Channel) | The number of clicks measured by the ad channel |
Impressions (Channel) | The number of impressions measured by the ad channel |
Cost (Channel) | The ad spend spent on the ad channel |
Difference between Clicks and Clicks (Channel) metrics
The Clicks and Clicks (Channel) metrics both indicate the number of ad clicks, but their data collection methods differ.
Clicks: Data collected through Airbridge tracking links
Clicks (Channel): Data provided by Integrated Channels
All metrics with (Channel) in their names reflect the measurement reported by Integrated Channels. This rule applies to Impression and Impression (Channel) metrics as well.
GroupBy | Description |
---|---|
Channel | The media source of the winning touchpoint |
Campaign | The name of the campaign of the winning touchpoint |
Ad Group | The name of the ad group of the winning touchpoint |
Term | The term, or the search keyword, of the winning touchpoint |
Campaign ID | The unique ID assigned to the campaign of the winning touchpoint |
Ad Group ID | The unique ID assigned to the ad group of the winning touchpoint |
Term ID | The unique ID assigned to the term, or the search keyword, of the winning touchpoint |
Ad Account ID | The unique ID assigned to the ad account of the winning touchpoint |
Sub Publisher | The second-tier media source of the winning touchpoint |
GroupBy | Description |
---|---|
Country | The country code for the mobile device |
OS Name | The operating system installed on the mobile device |
GroupBy | Description |
---|---|
Event Hour | The hour the event occurred in a 24-hour format |
Event Date | The day the event occurred (YYYY-MM-DD) |
Event Year | The year the event occurred (YYYY) |
Event Month | The month the event occurred (MM) |
Event Week | The week the event occurred (WW) |
Event Day of the month | The day of the month the event occurred (DD) |
Event Day of the week | The day of the week the event occurred in three-letter abbreviations |
Manage the access permission of the agencies and have control over which agency has access to your Unity Ads campaign data.
In the [Postback] tab, you can configure postbacks and determine which in-app events and attribution results to send as postbacks. The data collected with the Airbridge SDK and tracking links enables you to optimize campaigns and make strategic decisions about budget allocation.
For more details on postback settings, refer to this article.
Airbridge pulls the cost data from the past 7 days, every 4 hours, 6 times a day starting at 3:00 PM (UTC). As the updates are not real-time, there may be data discrepancies between Airbridge and the ad channel, depending on the time of reporting.
The Cost (Channel) metric, which shows your ad spend reported by the ad channel, displays value only when used with specific GroupBys.
Below are the GroupBys that can be used in the Actuals Report to view data with the metric:
Channel
Campaign
Ad Group
Ad Creative
Depending on the data reported, the metric may not display any value even if you use the GroupBys above.
The data pulled via cost integration is provided by the app time zone and app standard currency set within Airbridge.
To minimize data discrepancy, align your app’s currency and time zone settings in your Airbridge dashboard and your ad channel’s dashboard.
Once the cost integration is enabled, the following campaign details are advised not to be edited to avoid any error in pulling data into Airbridge.
Campaign name
Ad group name
Ad creative name
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