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Airbridge supports integration with Persona.ly, including cost integration.
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Navigate to [Integrations]>[Ad Channel Integration] in your Airbridge dashboard and select “Pesona.ly.” In the [Tracking Link] tab, you can create and manage tracking links to measure the performance of your Persona.ly campaigns. For detailed instructions on creating and managing tracking links in Airbridge, refer to the articles below.
AttentionSet up postback before using tracking links. Postback must be set up before data collection to ensure all collected data is sent to the ad channel. If not, data collected through tracking links will not be sent to the ad channel.

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Attribution rules

In the [Attribution Rules] tab, you can configure the lookback window and attribution window for Persona.ly. Click Go to edit page to move to the [Management]>[Attribution Rules] page, where you can edit attribution rules. Refer to this article for detailed instructions on configuring the lookback window and attribution window.

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Cost Integration Setup

Follow the steps below to enable cost integration with Persona.ly.

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Submit account information to Airbridge

Submit your Persona.ly information to Airbridge and enable cost integration.
  1. Request the Persona.ly Advertiser ID and API Key from Persona.ly.
  2. Select the [Cost Integration] tab. Switch on the Persona.ly Cost Integration toggle and click + Add an account.
  3. Enter your Persona.ly Advertiser ID and API Key. Click Done.
  4. Once the account information is submitted correctly, the Persona.ly account is added to the integrated account list. The status will show “Waiting” for up to 4 hours from the time the account is added and will change to “Success” when data is pulled for the first time.

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Integration management

Turn off the toggle to pause the integration. Airbridge stops collecting cost data once the integration is paused.Any data collected before the pause remains available in Airbridge reports.Airbridge retains the credentials of the integrated account, so you can resume the integration at any time by turning the toggle on. However, deleting the integrated account removes these credentials.
Select the account from the integrated account list and click Delete to remove the account. To re-integrate the account after deletion, set up the integration from the beginning.

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Integration status

Upon submitting your ad account information to Airbridge, you can check if the integration is running. The status may show “Waiting” even when the account is successfully added if no data has been pulled yet. For more details on the integration status and data import schedule, refer to the below information.
  • Frequency: Every 4 hours, 6 times a day, starting at 3:00 PM UTC
  • Import times: 3:00 PM, 7:00 PM, 11:00 PM, 3:00 AM, 7:00 AM, 11:00 AM UTC
  • Data range: Past 7 days, from D-1 to D-7
[Last Updated] shows the last time Airbridge actually received the data.

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Cost data in Airbridge Reports

The cost data pulled from Persona.ly can be viewed in Airbridge reports using the metrics and GroupBys below.
Difference between Clicks and Clicks (Channel)Both Clicks and Clicks (Channel) show click count, but the data source differs:
  • Clicks: Collected through Airbridge tracking links
  • Clicks (Channel): Provided by the ad channel
Any metric with (Channel) in its name represents data provided by the integrated ad channel. The same applies to Impressions and Impressions (Channel).

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Touchpoint

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Device

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Event Datetime

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Postback Settings

In the [Postback] tab, you can configure postbacks and determine which in-app events and attribution results to send as postbacks. The data collected with the Airbridge SDK and tracking links enables you to optimize campaigns and make strategic decisions about budget allocation. For more details on postback settings, refer to this article.

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Attention

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Cost Integration Setup

Read the following information before enabling cost integration with Persona.ly.
Airbridge pulls the cost data from the past 7 days, every 4 hours, 6 times a day starting at 3:00 PM (UTC). As the updates are not real-time, there may be data discrepancies between Airbridge and Persona.ly, depending on the time of reporting.In addition, Persona.ly calibrates some data that has been collected in the last 4 to 5 days. This may also result in data discrepancies between Airbridge and Persona.ly, depending on the time of reporting.Contact your Persona.ly representative regarding data discrepancies in the following metrics:
  • Clicks(Channel)
  • Impressions(Channel)
The Cost (Channel) metric, which shows your ad spend reported by the ad channel, displays value only when used with specific GroupBys.Below are the GroupBys that can be used in the Actuals Report to view data with the metric:
  • Channel
  • Campaign
  • Ad Creative
Depending on the data reported, the metric may not display any value even if you use the GroupBys above.
The data pulled via cost integration is provided by the app time zone and app standard currency set within Airbridge.To minimize data discrepancy, align your app’s currency and time zone settings in your Airbridge dashboard and your ad channel’s dashboard.