Airbridge supports integration with Mintegral. With the integration, you can track and measure the performance of your Mintegral campaigns in Airbridge.

Navigate to [Integrations]>[Ad Channel Integration] and select Mintegral. In the [Tracking Link] tab, you can create and manage tracking links to measure the performance of your Mintegral campaigns. For detailed instructions on creating and managing tracking links in Airbridge, refer to the articles below.

• Creating Tracking Links

• Tracking Link Management

Postback configuration required

To share in-app events and attribution results with ad channels, postback configuration must be completed before you embed tracking links to your ads.

If the postback configuration is not completed before data collection begins, the data will not be shared with the respective ad channels.

In the [Attribution Rules] tab, you can configure the lookback window and attribution window for Mintegral campaigns. Click Go to edit page to move to the [Management]>[Attribution Rules] page, where you can edit attribution rules.

For detailed instructions on configuring the lookback window and attribution window, refer to the article below.

• Lookback and Attribution Window Setup

Note

Request the cost integration setup to your Airbridge CSM. If you don’t have a designated CSM, contact the Airbridge Help Center.

In the [Postback] tab, you can configure postbacks and determine which in-app events and attribution results to send as postbacks. The data collected with the Airbridge SDK and tracking links enables you to optimize campaigns and make strategic decisions about budget allocation. For more details on postback settings, refer to the article below.

• Postback Settings

The following conditions must be met to measure Target ROAS campaigns supported by Mintegral in Airbridge.

• All events required to measure the performance of Target ROAS campaigns must be sent as postbacks to Mintegral, regardless of whether they are attributed or the first events per device ID. For detailed instructions on how to send all events as postbacks, refer to this article.

• More than 10 revenue-related events, such as Order Complete (App) and Ad Impression (App) events, must be sent as postbacks to Mintegral within 7 days.

Note

Airbridge sends the Order Complete (App) event and Ad Impression (App) event as postbacks to Mintegral by default. To send other events as postbacks, you need to add postback URLs. For detailed instructions on how to add postback URLs, refer to this article. If you want to use such events to measure the Target ROAS campaign, all events, regardless of whether they are attributed or first events per device ID, should be sent as postbacks to Mintegral.

If the Airbridge events are not automatically mapped with the Mintegral events, you can manually map them in your Mintegral dashboard, as shown in the mapping table below.

If you want to use events other than revenue-related events for Target ROAS campaign measurement or want to modify the event mapping, you can make the necessary configuration in your Mintegral dashboard.

Manage the access permissions of the agencies and have control over which agency has access to your Mintegral campaign data.

• Agency Settings