Adikteev

Airbridge supports integration with Adikteev. With the integration, you can track and measure the performance of your Adikteev campaigns in Airbridge.

Navigate to [Integrations]>[Ad Channel Integration] and select Adikteev. In the [Tracking Link] tab, you can create and manage tracking links to measure the performance of your Adikteev campaigns. For detailed instructions on creating and managing tracking links in Airbridge, refer to the articles below.

Attention

Set up postback before using tracking links. Postback must be set up before data collection to ensure all collected data is sent to the ad channel. If not, data collected through tracking links will not be sent to the ad channel.

Attribution Rules

In the [Attribution Rules] tab, you can configure the lookback window and attribution window for Adikteev campaigns. Click Go to edit page to move to the [Management]>[Attribution Rules] page, where you can edit attribution rules.

For detailed instructions on configuring the lookback window and attribution window, refer to the article below.

Cost Integration Setup

Follow the steps below to enable cost integration with Adikteev.

Note

Request the cost integration setup to your Airbridge CSM. If you don’t have a designated CSM, contact the Airbridge Help Center.

Get credentials from Adikteev

To enable cost integration, request an Adikteev account directly from Adikteev to obtain the credentials needed for integration. Username refers to the email address used to create the account.

  • Username

  • Password

Provide the credentials to Airbridge

Follow the steps below to enter your Adikteev account credentials in the Airbridge dashboard.

  1. In the Airbridge dashboard, go to [Integration]>[Ad Channel Integration] and select Adikteev.

  2. Open the [Cost Integration] tab, toggle on [Adikteev Cost Integration], and click Add account.

  3. Enter your Username and Password into the corresponding fields, then click Integrate.

  4. The integrated Adikteev account will appear in the Airbridge dashboard. For up to 4 hours, the account status will show as “Pending”. Once cost data starts syncing to Airbridge, the status will change to “Success”.

Integration management

Refer to the following instructions to edit or delete your integration details.

To disable the integration, switch off the cost integration toggle. No data will be pulled once the integration is disabled. Data already pulled into Airbridge is not affected.

The account information remains saved to Airbridge unless you remove the ad account from the integrated account list. By switching back the toggle on, the cost integration is enabled again with existing account information.

Click the […] icon and click Delete to delete an ad account from the integrated ad account list.

If you want to reconnect the deleted ad account, you need to add the ad account and set up the connection from the beginning.

Integration status

After registering the credentials, you can check if integration is successfully enabled. Even when the account is successfully added, the status may remain “Pending” until Airbridge actually receives the first data.

For more details on the integration status and data import schedule, refer to the below information.

To ensure accuracy, Airbridge pulls the cost data several times throughout the day.

  • Frequency: Every 4 hours, 6 times a day starting 3:00 PM (UTC)

  • Schedule: 3:00 PM, 7:00 PM, 11:00 PM, 3:00 AM, 7:00 AM, 11:00 AM (UTC)

  • Data pulled: Cost data from the past 7 days, from D-1 to D-7

The last data update time is found under “Last Updated” in the integrated account list.

The integration status shows your cost integration and data update status at a glance.

Cost Data in Airbridge Reports

The cost data received from Adikteev can be viewed in Airbridge reports using the metrics and GroupBys below.

Difference between Clicks and Clicks (Channel) metrics

The Clicks and Clicks (Channel) metrics both indicate the number of ad clicks, but their data collection methods differ.

  • Clicks: Data collected through Airbridge tracking links

  • Clicks (Channel): Data provided by Integrated Channels

All metrics with (Channel) in their names reflect the measurement reported by Integrated Channels. This rule applies to Impression and Impression (Channel) metrics as well.

Note

The Airbridge report supports the following GroupBys to visualize the data imported through cost integration. The GroupBys available for each channel vary.

Touchpoint

Device

Event Datetime

Postback Settings

In the [Postback] tab, you can configure postbacks and determine which in-app events and attribution results to send as postbacks. The data collected with the Airbridge SDK and tracking links enables you to optimize campaigns and make strategic decisions about budget allocation. For more details on postback settings, refer to the article below.

Agency Settings

Manage the access permissions of the agencies and have control over which agency has access to your Adikteev campaign data.