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Airbridge supports integration with InMobi.
Navigate to [Integrations]>[Ad Channel Integration] in your Airbridge dashboard and select “InMobi.” In the [Tracking Link] tab, you can create and manage tracking links to measure the performance of your InMobi campaigns. For detailed instructions on creating and managing tracking links in Airbridge, refer to the articles below.
AttentionSet up postback before using tracking links. Postback must be set up before data collection to ensure all collected data is sent to the ad channel. If not, data collected through tracking links will not be sent to the ad channel.

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Attribution rules

In the [Attribution Rules] tab, you can configure the lookback window and attribution window for InMobi. Click Go to edit page to move to the [Management]>[Attribution Rules] page, where you can edit attribution rules. Refer to this article for detailed instructions on configuring the lookback window and attribution window.

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SKAdNetwork Integration

Refer to the following article and complete the necessary preparations to measure your iOS app campaigns with SKAdNetwork(SKAN). No additional integration procedure is required for SKAN integration with InMobi.

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Postback Settings

AttentionInMobi can only receive postbacks that include the click ID or the device ID. Postbacks without the click ID or the device ID cannot be received by InMobi.For more details on postbacks that InMobi can receive, refer to this article.
In the [Postback] tab, you can configure postbacks and determine which in-app events and attribution results to send as postbacks. The data collected with the Airbridge SDK and tracking links enables you to optimize campaigns and make strategic decisions about budget allocation. For more details on postback settings, refer to this article.

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Agency Settings

Manage the access permissions of the agencies and have control over which agency has access to your campaign data.

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Attention

InMobi can only receive postbacks that include the click ID or the device ID. Postbacks without the click ID or the device ID cannot be received by InMobi.The click ID or the device ID is collected as below:
  • Click ID: Collected in impId. Collected only for events attributed to InMobi.
  • GAID: The Android device ID. Collected in gpId.
  • IDFV: The iOS device ID. Collected in idv.
  • IDFA: The iOS device ID. Collected in ida.
If neither the event is attributed to InMobi nor the device ID is collected, the postback cannot be received by InMobi, potentially leading to data discrepancies.