Skip to main content
Airbridge supports integration with Digital Turbine. With the integration, you can track and measure the performance of your Digital Turbine campaigns in Airbridge. Go to the [Tracking Link] tab and create and manage tracking links for measuring Yahoo! JAPAN Ads Display Ads campaign performance. For detailed instructions, refer to the articles below.
AttentionSet up postback before using tracking links. Postback must be set up before data collection to ensure all collected data is sent to the ad channel. If not, data collected through tracking links will not be sent to the ad channel.

​
Attribution rules

Go to the [Attribution Rule] tab to set up lookback window and attribution window. Click Go to edit page to move to the [Management]>[Attribution Rules] page, where you can edit the windows.

​
Cost Integration Setup

Follow the steps below to enable cost integration with Digital Turbine.

​
Get Digital Turbine account information

To enable cost integration with Digital Turbine, request the following information from Digital Turbine and submit it to Airbridge.
  • Client ID
  • Client Secret

​
Submit account information to Airbridge

Submit your Digital Turbine account information to Airbridge and enable cost integration.
  1. Navigate to [Integrations]>[Ad Channel Integration] in your Airbridge dashboard. Select Digital Turbine.
  2. Select the [Cost Integration] tab. Switch on the [Digital Turbine Cost Integration] toggle and click + Add an account.
  3. Enter the Client ID and Client Secret. Click Done.
  4. Once the account information is submitted correctly, the Digital Turbine account is added to the integrated account list. The status will show “Waiting” for up to 4 hours from the time the account is added and will change to “Success” when data is pulled for the first time.

​
Integration management

Turn off the toggle to pause the integration. Airbridge stops collecting cost data once the integration is paused.Any data collected before the pause remains available in Airbridge reports.Airbridge retains the credentials of the integrated account, so you can resume the integration at any time by turning the toggle on. However, deleting the integrated account removes these credentials.
Select the account from the integrated account list and click Delete to remove the account. To re-integrate the account after deletion, set up the integration from the beginning.

​
Integration status

Upon submitting your ad account information to Airbridge, you can check if the integration is running. The status may show “Waiting” even when the account is successfully added if no data has been pulled yet. For more details on the integration status and data import schedule, refer to the below information.
To ensure accuracy, Airbridge pulls the cost data several times throughout the day.
  • Frequency: Every 4 hours, 6 times a day starting 3:00 PM (UTC)
  • Schedule: 3:00 PM, 7:00 PM, 11:00 PM, 3:00 AM, 7:00 AM, 11:00 AM (UTC)
  • Data pulled: Cost data from the past 7 days, from D-0 to D-7
Every data batch imported to Airbridge includes the data from today (D-0). Since Digital Turbine’s data transmission may have a delay of up to 12 hours from the end of day UTC, we recommend verifying the final daily cost data after 12:00 UTC the following day.The last data update time is found under “Last Updated” in the integrated account list.

​
Cost data in Airbridge reports

The cost data pulled from Digital Turbine can be viewed in Airbridge reports using the metrics and GroupBys below.
Difference between Clicks and Clicks (Channel)Both Clicks and Clicks (Channel) show click count, but the data source differs:
  • Clicks: Collected through Airbridge tracking links
  • Clicks (Channel): Provided by the ad channel
Any metric with (Channel) in its name represents data provided by the integrated ad channel. The same applies to Impressions and Impressions (Channel).
NoteUse the groupBys below to break down cost data in Airbridge reports. Available groupBys vary by ad channel.
Touchpoint
Device
Event Datetime

​
Postback settings

Go to the [Postback] tab and set up conditions for sending data collected by Airbridge tracking links and SDK. You can use the data sent through postbacks for campaign optimization and ad spend settlement.

​
Agency Settings

Manage the access permissions of the agencies and have control over which agency has access to your campaign data.