👋 Introduction
This document is an onboarding guide designed to support customers who are onboarding to Airbridge for the first time. Through this guide, we aim to help you implement Airbridge smoothly and efficiently.🚀 About Airbridge
Airbridge is a Mobile Measurement Partner (MMP) that enables unified analysis of advertising performance across mobile apps and websites. With Airbridge, you can:- Analyze marketing performance using last-touch attribution and multi-touch attribution
- Measure app and web performance together within a single platform
- Leverage advanced features such as:
- Deeplinking
- Audience Manager
- Ad fraud detection
- Raw data export
🧭 Onboarding Process Overview
This section provides an overview of the expected timeline, required stakeholders, and key stages of the Airbridge onboarding process.⏱️ I. Onboarding Timeline
- Minimum: Approximately 2 weeks (depending on internal resources)
- Typical: 4–8 weeks
- MMP migration cases: 8–12 weeks
👥 II. Required Stakeholders
The following roles are typically involved during the onboarding process:🧑💼 Marketer
- Register the Airbridge app
- Connect advertising channels
- Design conversion events
- Invite and configure dashboard users
👨💻 Developer
- Install the Airbridge SDK
- Configure deeplinks
- Implement event tracking
- Install additional SDKs if required
- Deploy the app
🔄 III. Onboarding Process Breakdown
Airbridge onboarding generally consists of three main stages, outlined below.🔹 1. Preparing for Airbridge Implementation
Tasks that marketers should complete in advance before development begins. ▶ For more details, refer to 1. Preparing for Airbridge Implementation.🔹 2. Performing Airbridge Development Tasks
SDK-related development tasks handled by developers. ▶ For more details, refer to 2. Performing Airbridge Development Tasks.🔹 3. Getting Started with the Airbridge Dashboard
Dashboard setup required for marketers to track and analyze advertising performance. ▶ For more details, refer to 3. Getting Started with the Airbridge Dashboard.📊 Checking Airbridge Plan Limits & Usage
You can review your Airbridge plan limits and current usage using the link below:❓ Frequently Asked Questions
▸ Is it mandatory to install the Airbridge SDK?
Yes. The Airbridge SDK performs several critical functions:- Collects essential attribution data required for performance analysis
- Enables deeplinking by routing users to specific in-app pages
- Collects in-app conversion events generated by user actions
▸ When can Airbridge be fully used after app deployment?
Once the app version containing the Airbridge SDK is deployed, Airbridge can collect:- App installs
- Deeplink opens
- App opens
- Other conversion events
📌 App Install Campaigns
- Campaigns can be launched immediately after deploying the SDK-enabled app.
- For rewarded install campaigns, it is recommended to allow sufficient time after deployment before launching campaigns.
📌 Retargeting (Re-engagement) Campaigns
- Stable retargeting requires a sufficiently high proportion of users to be on an app version that includes the Airbridge SDK.
- Conversion events from users on older app versions without the SDK cannot be accurately tracked.
- If rapid retargeting is required, consider encouraging app updates or enforcing a mandatory update.