At Airbridge, you can select a plan for your organization and determine the pricing unit, bucket, volume, and data points through consultation with sales.

Airbridge offers the Growth Plan and DeepLink Plan.

The Growth Plan is the all-inclusive plan ideal for organizations that run multiple campaigns and need accurate attribution and ad performance tracking. Growth Plan users can collect data through tracking links and integrations with ad channels and third parties, visualize ad performance data in various Airbridge reports, export raw data, and configure attribution rules.

The DeepLink Plan is the essential plan ideal for organizations that need deep linking for frictionless user journeys. DeepLink Plan users can create tracking links with deep linking capabilities, customize tracking links for consistent branding, and view the tracking link results in real-time reports.

Below is a quick comparison table between the Growth Plan and the DeepLink Plan.

The plan limit is the contracted Airbridge usage limit. The Airbridge usage is calculated across all apps registered within Airbridge. The plan limit is determined by the pricing bucket, pricing unit, usage limit, and data points consulted with sales. Check the details below for the Growth Plan and DeepLink Plan.

For sample use cases, refer to this section of this article.

The pricing bucket is the time unit used to measure the Airbridge usage within the contract period. It can be either a month or a year. For example, you can agree on a 1-year contract period while setting the pricing bucket to 1 month.

Airbridge offers the Monthly Active User (MAU) and the Attributed Install as pricing units. Read on to learn how they are used to measure your Airbridge usage.

When selecting MAU as the pricing unit, the number of unique users who have engaged with your app or apps more than once during each calendar month (UTC) is used to measure your Airbridge usage. Users who uninstall the app without any engagement are not counted.

The unique user is determined by the Airbridge Device ID.

When selecting Attributed Install as the pricing unit, the number of app installs attributed to an ad channel or confirmed by SKAN during each calendar month (UTC) is used to measure your Airbridge usage. The specific aggregation method varies depending on the SKAN version and settings used.

Data points are used to determine the maximum number of app events that can be collected within the contract period. When 1 app event is collected, 1 data point is consumed. The total number of data points is the maximum number of events that Airbridge can collect across all apps within your organization. It is calculated by multiplying the contracted data points per pricing unit by the contracted usage limit.

Airbridge offers 100, 200, 300, 400, 500, or 600 data points per Monthly Active User. The total number of data points within the contract period is calculated as follows.

• Data points = (Contracted data points per Monthly Active User) * (Contracted usage limit)

Airbridge offers 1,000, 2,000, 3,000, or 4,000 data points per Attributed Install. The total number of data points within the contract period is calculated as follows.

• Data points = (Contracted data points per Attributed Install) * (Contracted usage limit)

Below are sample cases to help you understand how Airbridge usage and total data points are calculated.

Note

Only Airbridge users with the Admin or Manager organization role can access the [Plan & Usage] menu.

Your organization’s current Airbridge plan and usage data can be found on the [Organization]>[Plan & Usage] page in the Airbridge dashboard.

On the [Organization]>[Plan & Usage] page in the Airbridge dashboard, you can view the details of the current Airbridge plan in the [Current Plan] tab under the “Plan Details” section.

The following information can be found under “Plan Details.”

The usage data is visualized in the chart and table below the “Plan Details” section in the [Current Plan] tab on the [Organization]> [Plan & Usage] page in the Airbridge dashboard.

Note

The data in the usage chart and table are not updated in real time. For accurate reporting, the usage data is updated after adjustments that may take up to 8 days. The updated data is applied to the dashboard at 3:00 PM (UTC) daily.

The contracted pricing unit, the MAU or Attributed Install, is used to measure your organization’s Airbridge usage. If your usage is measured using units other than MAU or Attributed Install, contact sales or the Help Center for inquiries about your Airbridge usage.

If your contract includes a data point limit, you will see under "Airbridge Usage" 2 tabs: 1 tab that shows your Airbridge usage based on the pricing unit, and 1 tab that shows your data point usage.

Click Total Usage to view the total Airbridge usage or click Usage by App to view the usage by app registered within your organization in Airbridge.

Airbridge usage with monthly limit

The monthly usage is displayed in a bar format, with each bar representing the usage for a month. If overages occur in a specific month, the bar will appear in red. Hovering over each bar will show the usage and any overages measured in the contracted pricing unit.

Airbridge usage with annual limit

The monthly usage is shown in bars, while the cumulative usage data is represented in a line. If overages occur, the line will appear in red starting from the month the usage limit is surpassed. Hovering over each bar shows the monthly usage, cumulative usage, and overages measured in the contracted pricing unit.

Data point chart with monthly limit

The monthly data point usage is displayed in a bar format, with each bar representing the usage for a month. If overages occur in a specific month, the bar will appear in red. Hovering over each bar shows the usage and any overages measured.

Data point chart with annual limit

The monthly data point usage is shown in bars, while the cumulative data is represented in a line. If overages occur, the line will appear in red starting from the month the usage limit is surpassed. Hovering over each bar shows the monthly usage, cumulative usage, and overages measured.

In the usage table, you can find the detailed usage data, including monthly usage, usage limit, and any overages. Clicking on the monthly period will show the monthly usage measured per app added to Airbridge. The overage data will appear in red.

Note

Only contracts that started after February 1, 2023, will be displayed in the [Usage History] tab.

The details of the contracts that started after February 1, 2023, and the usage history can be found in the [Usage History] tab on the [Organization]>[Plan & Usage] page in the Airbridge dashboard.

The contract status is displayed as follows.

For “Current” and “Terminated” contracts, you can find the usage data measured by the contracted pricing unit when clicking on the contract period. The overages appear in red. For “Upcoming” contracts, you can only find the usage limit information.

Clicking Details of each contract will open a side panel that lists the contract details in full.

For detailed information on pricing, payment dates, and payment methods, contact sales.