Preparing for the App Store Review

    Jusang SongWritten by Jusang Song,

    Attention

    This document was prepared for your convenience and information. Nothing stated here can be replaced as legal advice. You should review it together with your company's legal team or other professional advisors.

    Starting December 2020, any applications submitted to the Apple App Store must provide Apple and its end-users with the type and the purpose of private information they collect.

    The below list provides the items that you need to provide when submitting your application to the App Store.

    1. Data type your application collects

    2. Purpose of collected data use

    3. Whether collected data is used for tracking purpose

    4. Whether collected data is associated with the identity of the user in the form of a user ID

    Applications that use Airbridge as a tracker have Airbridge SDK installed and it inevitably collects the minimum amount of privacy data needed to analyze advertisement performance. As a result, the advertisers(app developers) should submit the types of privacy data that the application collects by its default along with the privacy data Airbridge collects and utilizes.

    The following table helps you understand the types and purposes of privacy data collected by Airbridge, so please review and confirm it carefully before submitting your application to App Store.

     

     

    Privacy Data Types

    Privacy Data Types collected by Airbridge

    The types of privacy data that Airbridge can collect are shown in the table below.

     

    Tracking Purpose?

    According to Apple guidelines, what Airbridge performs does not constitute an act of 'tracking'. If you use the collected privacy data for 'tracking' purposes within your application, please respond to 'Yes'.

    Data types

    Detail types

    Tracking
    Purpose?

    Linked to
    Identity?

    Optional

    Contact Information

    Name
    Email address (including hashed)
    Phone number (including hashed)
    Physical address
    Other user contact info

    No

    Yes

    Identifiers

    User ID
    Device ID

    No

    If collects,
    yes

    Purchase

    -

    No

    If collects,
    yes

    Only 'Yes' to Product Interaction

    Usage Data

    Product Interaction
    Advertising Data
    Other Usage Data

    No

    If collects,
    yes

    Yes

    Other Data

    Not Mentioned Data

    No

    Yes

    Contact Information

    Airbridge does not collect any contact information. However, Airbridge SDK offers to transmit some of the contact info hashed in the client to the Airbridge server.

    If you've configured to send Airbridge hashed contact info like email or phone number, please respond 'Yes' in the questionnaire.

     

    Identifiers

    • User ID: Respond to 'Yes' only if you transmit user ID via Airbridge SDK.

    • Device ID(ADID): Respond to 'Yes' if you want to use it for analyzing ad performance. The end-user must allow the collection of ADID in advance.

     

    Purchase

    Respond to 'Yes' only if tracking the purchase event via Airbridge SDK.

    Usage Data

    Airbridge SDK collects standard product interaction events. Moreover, advertisers can configure to collect custom product interactions. Please respond to 'Yes' on Product Interaction.

    Other Data

    Airbridge SDK collects and uses additional information such as IDFV, OS version, Device type, or Language. Moreover, Airbridge generates Airbridge ID to use within the system. Please respond to 'Yes'.

    Privacy Data Types not collected by Airbridge

    Airbridge does not collect the following privacy data for any purpose. it doesn't require considering tracking purpose and user data-personal information matching.

    Data types

    Detail types

    Health and Fitness

    Health, Fitness

    Financial Info

    Payment info, Credit info, Other financial info

    Location

    Precise location, Coarse location

    Sensitive Info

    e.g.) racial or ethnic data, sexual orientation, pregnancy or childbirth information, disability, religious or philosophical beliefs, trade union membership, political opinion, genetic information, or biometric data

    Contacts

    e.g.) a list of contacts in the user’s phone, address book, or social graph

    User Content

    e.g.) Email, Text Messages, Photos or Video, Audio Data, Gameplay Content, Customer Support, Other User Content

    Browsing History

    -

    Search History

    -

    Diagnostics

    Crash Data, Performance Data, Other Diagnostic Data

     

    Data use purposes

    After completing the selection of which privacy data you'd like to collect, you need to choose a relevant purpose for each data type. Likewise, in addition to the use of privacy data collected and utilized by your application, Airbridge uses the privacy data for advertising performance analysis as follows.

    Data use purposes

    Airbridge Default Setting

    Third-party advertising

    No

    Developer's advertising or marketing

    No

    Product Personalization

    No

    Analytics

    -

    App functionality

    -

    Other Purposes

    Any other purposes not listed

    Third-party advertising

    Please respond to 'Yes' if you share the data with a third party for the purpose of displaying third-party ads in your app.

    Developer's advertising or marketing

    Please respond to 'Yes' if you use to display the ads in your app (also if sharing with a third party to display your ads) or for other marketing purposes.

    Product Personalization

    Respond to 'Yes' if you use data for any product personalization.

    Analytics

    Respond to 'Yes'.

    App functionality

    Respond to 'Yes'.

     

    Other Purposes

    Respond to 'Yes' for any other purposes not listed

    Additional Information

    Integrated media partners may not comply with Apple guidelines. Please ensure that your media partners or other SDKs do not violate the Apple guideline.

    And in line with global privacy policy, Airbridge provides Opt-out in Airbridge SDK. For a subjected person who does not consent to provide privacy data or for children under the age of 14, the Opt-out function should be activated not to send the data to the Airbridge. 

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