This document was prepared for your convenience and information. Nothing stated here can be replaced as legal advice. You should review it together with your company's legal team or other professional advisors.
Starting December 2020, any applications submitted to the Apple App Store must provide Apple and its end-users with the type and the purpose of private information they collect.
The below list provides the items that you need to provide when submitting your application to the App Store.
Data type your application collects
Purpose of collected data use
Whether collected data is used for tracking purpose
Whether collected data is associated with the identity of the user in the form of a user ID
Applications that use Airbridge as a tracker have Airbridge SDK installed and it inevitably collects the minimum amount of privacy data needed to analyze advertisement performance. As a result, the advertisers(app developers) should submit the types of privacy data that the application collects by its default along with the privacy data Airbridge collects and utilizes.
The following table helps you understand the types and purposes of privacy data collected by Airbridge, so please review and confirm it carefully before submitting your application to App Store.
The types of privacy data that Airbridge can collect are shown in the table below.
According to Apple guidelines, what Airbridge performs does not constitute an act of 'tracking'. If you use the collected privacy data for 'tracking' purposes within your application, please respond to 'Yes'.
Only 'Yes' to Product Interaction
Not Mentioned Data
Airbridge does not collect any contact information. However, Airbridge SDK offers to transmit some of the contact info hashed in the client to the Airbridge server.
If you've configured to send Airbridge hashed contact info like email or phone number, please respond 'Yes' in the questionnaire.
User ID: Respond to 'Yes' only if you transmit user ID via Airbridge SDK.
Device ID(ADID): Respond to 'Yes' if you want to use it for analyzing ad performance. The end-user must allow the collection of ADID in advance.
Respond to 'Yes' only if tracking the purchase event via Airbridge SDK.
Airbridge SDK collects standard product interaction events. Moreover, advertisers can configure to collect custom product interactions. Please respond to 'Yes' on Product Interaction.
Airbridge SDK collects and uses additional information such as IDFV, OS version, Device type, or Language. Moreover, Airbridge generates Airbridge ID to use within the system. Please respond to 'Yes'.
Airbridge does not collect the following privacy data for any purpose. it doesn't require considering tracking purpose and user data-personal information matching.
Health and Fitness
Payment info, Credit info, Other financial info
Precise location, Coarse location
e.g.) racial or ethnic data, sexual orientation, pregnancy or childbirth information, disability, religious or philosophical beliefs, trade union membership, political opinion, genetic information, or biometric data
e.g.) a list of contacts in the user’s phone, address book, or social graph
e.g.) Email, Text Messages, Photos or Video, Audio Data, Gameplay Content, Customer Support, Other User Content
Crash Data, Performance Data, Other Diagnostic Data
After completing the selection of which privacy data you'd like to collect, you need to choose a relevant purpose for each data type. Likewise, in addition to the use of privacy data collected and utilized by your application, Airbridge uses the privacy data for advertising performance analysis as follows.
Data use purposes
Airbridge Default Setting
Developer's advertising or marketing
Any other purposes not listed
Please respond to 'Yes' if you share the data with a third party for the purpose of displaying third-party ads in your app.
Please respond to 'Yes' if you use to display the ads in your app (also if sharing with a third party to display your ads) or for other marketing purposes.
Respond to 'Yes' if you use data for any product personalization.
Respond to 'Yes'.
Respond to 'Yes'.
Respond to 'Yes' for any other purposes not listed
Integrated media partners may not comply with Apple guidelines. Please ensure that your media partners or other SDKs do not violate the Apple guideline.
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