Preparing for the App Store Review - Airbridge Help Center

This article is provided to assist you in preparing for the Google Play and App Store reviews. However, kindly regard it as a supplementary resource intended for your convenience rather than tailored legal advice. We recommend that you consult with legal professionals to address any of your specific needs.

Requirements for Google Play

According to Google’s guidelines, app developers publishing on Google Play are required to disclose the app’s privacy practices by completing the data safety form. This allows Google to inform users of how an app, including through its use of third-party SDKs, collects and shares user data. The Airbridge SDK, which is highly configurable, collects user data necessary for measuring ad performance. When submitting your Airbridge SDK-integrated app to Google Play for review, make sure to provide details on the data collected by your app and the custom-configured Airbridge SDK.

Complete the data safety form

To fill out the data safety form and disclose your app’s privacy practices, select your app in Google Play Console and navigate to the [Policy]>[App content] page. The tables below will help you complete the form with respect to your use of Airbridge. However, it is your responsibility to respond in accordance with your specific data practices, configurations, and integrations.

Data collection and security

Question	Answer for the Airbridge SDK
Does your app collect or share any of the required user data types?	Yes
Is all of the user data collected by your app encrypted in transit?	Yes
Do you provide a way for users to request that their data be deleted?	No

Data types

The table below lists the data types the Airbridge SDK collects on your behalf by default. If your app collects any other data types, adjust your responses accordingly.

Data Type	Airbridge Data Collection
App activity
App interactions	Yes
App info and performance
Crash logs	Yes
Device or other IDs
Device or other IDs	Yes

Data usage and handling

For every selected data type, you need to declare whether it is shared with a third party and how it is handled. The table below provides information on the data types collected by the Airbridge SDK. If your app collects any other data types, also provide the information accordingly.

Question	Answer for the Airbridge SDK
Is this data collected, shared, or both?	Collected; Shared
Is this data processed ephemerally?	No, this collected data is not processed ephemerally
Is this data required for your app, or can users choose whether it’s collected?	Data collection is required (users can’t turn off this data collection) *Note: If you have enabled the privacy protection feature of the Airbridge SDK and your app allows users to choose whether data is collected, select “Users can choose whether data is collected.”
Why is this user data collected?	Analytics; Advertising or marketing
Why is this user data shared?	Analytics; Advertising or marketing

Complete the advertising ID declaration

As an Airbridge user, you also need to declare your app’s use of advertising ID. To fill out the form, select your app in Google Play Console and navigate to the [Policy]>[App content] page. The table below will help you complete the form with respect to your use of Airbridge. However, it is your responsibility to respond in accordance with your specific data practices, configurations, and integrations.

Declaration form

If your app uses advertising ID for reasons other than “Analytics” and “Advertising or marketing,” you must select them as well.

Question	Airbridge Data Practices
Does your app use advertising ID?	Yes
Why does your app need to use an advertising ID? This includes any SDKs that your app imports that use advertising IDs. Select all that apply.	Analytics; Advertising or marketing

Requirements for the App Store

According to Apple’s guidelines, app developers publishing on the App Store are required to disclose the app’s privacy practices by answering app privacy questions. This allows Apple to inform users of how an app, including through its use of third-party SDKs, collects and shares user data in the format of a nutrition label. The Airbridge SDK, which is highly configurable, collects user data necessary for measuring ad performance. When submitting your Airbridge SDK-integrated app to the App Store for review, make sure to provide details on the data collected by your app and the custom-configured Airbridge SDK.

Submit app privacy details

To answer app privacy questions and disclose your app’s privacy practices, select your app in App Store Connect and navigate to the [General]>[App Privacy] page in the sidebar. The tables below will help you answer app privacy questions with respect to your use of Airbridge. However, it is your responsibility to respond in accordance with your specific data practices, configurations, and integrations.

Data types

The table below lists the data types the Airbridge SDK collects on your behalf by default. If your app collects any other data types, adjust your responses accordingly.

Data Type	Airbridge Data Collection	Notes
Contact info
Name	No
Email address, including hash	See notes	Airbridge does not collect contact information by default. However, if you have configured to send hashed email addresses to Airbridge, select this data type.
Phone number, including hash	See notes	Airbridge does not collect contact information by default. However, if you have configured to send hashed phone numbers to Airbridge, select this data type.
Other user contact info	No
Health & fitness
Health	No
Fitness	No
Financial info
Payment info	No
Credit info	No
Other financial info	No
Location
Precise location	No
Coarse location	No
Sensitive info
Sensitive info	No
Contacts
Contacts	No
User content
Emails or text messages	No
Photos or videos	No
Audio data	No
Gameplay content	No
Customer support	No
Other user content	No
Browsing history
Browsing history	No
Search history
Search history	No
Identifiers
User ID	Optional	If you have configured to send User IDs to Airbridge, select this data type.
Device ID	Optional	Device IDs, or Advertising IDs (IDFA), are collected only when accessible.
Purchases
Purchase history	Optional	If you have configured to measure purchase events in Airbridge, select this data type.
Usage data
Product interaction	Yes	Airbridge measures app launches by default.
Advertising data	Yes
Other usage data	Optional	If you have configured to measure any other user interactions, such as button clicks and Wi-Fi data usage, select this data type.
Diagnostics
Crash data	No
Performance data	No
Other diagnostic data	No
Other data
Other data types	Yes	Airbridge collects IDFV, some device information such as the OS version, device type, and device language, and some network information such as the IP address. Airbridge applies a random unique ID to each user to utilize the data collected.

Data use purposes

For every selected data type, you need to declare how it is used. The table below provides information on the data types collected by the Airbridge SDK. If your app collects any other data types, also provide the information accordingly.

Data Use Purpose	Answer for the Airbridge SDK	Notes
Third-party advertising	Optional	Select this if you share data with entities that display third-party ads in your app.
Developer’s advertising or marketing	Optional	Select this if you use first-party data, share data with third parties to display first-party ads in your app, or use the collected data for other marketing and advertising purposes.
Analytics	Yes
Product personalization	Optional	Select this if you use data for any product personalization.
App functionality	Yes
Other purposes	Optional	Select this if you use data for any purpose not otherwise listed.

Data linking and tracking

For every selected data type, you need to declare whether it is linked to the user’s identity and whether it is used for tracking purposes. The table below provides information on the data types collected by the Airbridge SDK. If your app collects any other data types, also provide the information accordingly.

Question	Answer for the Airbridge SDK
Are the [data type] collected from this app linked to the user’s identity?	Yes, [data type] collected from this app are linked to the user’s identity.
Do you or your third-party partners use [data type] for tracking purposes?	No, we do not use [data type] for tracking purposes.

Attention

Entities subject to Apple’s policies

It is crucial to provide all necessary details on the data collected by your app. Make sure that your integrated ad channels, as well as any of your third-party partners that require SDK integration, are complying with Apple’s policies.

Privacy protection for minors and opt-out users

You must enable the privacy protection feature of the Airbridge SDK for children under age 14 or for users who have not authorized tracking via the AppTrackingTransparency framework. Their user data should never be sent to Airbridge.

Apple’s Privacy Manifest

NoteIt is advised that you prepare the privacy manifest in advance for your convenience in case of App Store policy changes. However, this is not legal advice. Consult with legal professionals to address any of your specific needs.

Starting May 1, 2024, Apple requires app developers to declare approved reasons for using a set of APIs in their app’s privacy manifest to inform the App Store of their app’s privacy requirements. By adding the privacy manifest, app developers do not have to enter privacy details manually and can more readily address App Store policy changes. Even though it is no longer necessary to enter privacy details manually, the app has to be resubmitted for review for every Airbridge iOS SDK update, as it always has been the process.

Update the Airbridge SDK

To add the privacy manifest, update the Airbridge SDK to the following or later version. No other action is required.

iOS SDK 1.36.5
React Native SDK 2.8.3
Flutter SDK 3.5.3
Cordova SDK 2.6.3
Expo SDK 2.6.4
Unity SDK 1.14.1
Unreal SDK 1.3.3

​Requirements for Google Play

​Complete the data safety form

​Complete the advertising ID declaration

​Requirements for the App Store

​Submit app privacy details

​Attention

​Apple’s Privacy Manifest

​Update the Airbridge SDK

Requirements for Google Play

Complete the data safety form

Complete the advertising ID declaration

Requirements for the App Store

Submit app privacy details

Attention

Apple’s Privacy Manifest

Update the Airbridge SDK