Key Features Supported by Airbridge - Airbridge Help Center

The key features supported by Airbridge include the following:

Reports

Menu	Description
Overview Dashboard	The Overview Dashboard allows for monitoring the performance of multiple apps registered in Airbridge at a glance.
Actuals Report	The Actuals Report allows for comprehensive monitoring of your ad performance. You can create the report by different timezones and customize the display of attribution results using the Date Option feature. You can also create your own metrics and GroupBys to use in the report to tailor the report to your specific requirements.
Trend Report	The Trend Report allows for monitoring a trend in the specific metric data.
Reinstall Report	The Reinstall Report allows for monitoring the reinstalls that occurred based on the conditions you set.
Retention Report	The Retention Report allows for monitoring a cohort’s retention or your service. Predictive lifetime calculation is supported.
Funnel Report	The Funnel Report allows for analyzing a cohort’s user journey. You can create a funnel and monitor the drop-off rate per funnel step.
Revenue Report	The Revenue Report allows for monitoring a cohort’s revenue. Predictive LTV calculation is supported.
Active Users Report	The Active Users Report allows for monitoring the number of active users (DAU, WAU, MAU) and the revenue trend.
Touchpoints Analysis Report	The Touchpoints Analysis Report allows for monitoring the number of touchpoints that occurred before the conversion and their distribution across ad channels.
Touchpoints Overlap Report	The Touchpoints Overlap Report allows for monitoring of how often touchpoints overlap.
Lag Time Report	The Lag Time Report allows for monitoring the Click-to-install-time (CTIT) based on touchpoints.

Raw Data

Menu	Description
App Raw Data	Export the app event data in a CSV file for external use
Web Raw Data	Export the web event data in a CSV file for external use
App Real-time Log	Monitor the app event raw data in real-time. A delay of up to 5 minutes may occur.
Web Real-time Log	Monitor the web event raw data in real-time. A delay of up to 5 minutes may occur.
Agency Settings	Manage the permission of agencies for raw data export and real-time log data access.

Integration and Audience Management

Menu	Description
Integration Overview	Monitor the Integration status with ad channels.
Ad Channel Integration	Integrate with ad channels. You can use the search bar to find ad channels that can be integrated.
Third-party Integration	Integrate with third-party platforms. You can use the search bar to find third-party platforms that can be integrated.
Cost Data Upload	Upload cost data to Airbridge.
Self-Serve Metric Data Upload	Upload metric data to Airbridge for creating self-serve metrics.
Audience Manager	Create audiences and send them to ad channels through connections. The connection status can be monitored.

Tracking Links

Menu	Description
Link Generation	Create tracking links for custom channels and integrated channels and configure the destination for user redirection. For custom channel tracking links, social share previews and custom domains can be added.
Link Management	Manage the tracking links that have been created. Search and sorting supported.
Custom Domain	Configure the custom domain that is used for custom channel tracking links.
Social Share Preview	Manage the preview that is shared when sharing the tracking links on socials.
Deep Links	Manage the configuration for adding the deep linking feature to tracking links.

Management and Settings

Menu	Description
Attribution Rule	Configure general attribution rules and specific attribution rules for individual ad channels.
Fraud Validation Rules	Configure fraud validation rules. You can mark suspicious touchpoints and conversions or exclude them from attribution.
SKAN Conversion Value	Configure the SKAN conversion values to measure SKAN data. You can choose from SKAN 3 or SKAN 4.
App Settings	Find the basic information about the Airbridge App. Conduct iOS app authentication for SKAN data measurement.
Uninstall Tracking	Track app uninstall events.
Tokens	Find the tokens required for API integration and SDK installation.
User Management	Manage Airbridge users who have access to the Airbridge App.
Activity History	Find the activity history of Airbridge users who have access to the Airbridge App.
Testing Console	Test your Android or iOS app integration with Airbridge.