The Actuals Report displays data collected by Airbridge in real time.
In the Actuals Report, set the date range, metrics, GroupBys, filter, and date option to view the data you need. Group selected metrics by GroupBy, or apply a filter to narrow down to specific GroupBys.
A date range consists of three parts: condition, date, and time zone.
Warning
Per the channel's privacy policy, data from Self-Attributing Network (SAN) channels listed below appears as 0. For details, see FAQ - Creating an Actuals Report.
Major SAN channels: Google Ads (google.adwords), Meta Ads (facebook.business), TikTok for Business (tiktok)
Affected data: Data older than 180 days from the query date
There are three condition types.
'Last' supports 'Include today', 'Include this month', and 'Offset'. When you include today or this month, the date range extends from n days ago to today or this month. Clicking 'Offset' and entering a number shifts the range backward by that number of days. For example, if you set the cycle to 'Daily' and the condition to 'Last 30 days', the report shows data from 30 days ago to 1 day ago. Turning off 'Include today' and adding 'Offset 3 days' changes the range to 33 days ago through 4 days ago.
Date selection follows these rules.
Earliest available start date: February 1, 2023
Maximum date range per query: 400 days
Time zone is the time zone used to view the report. The default matches the app timezone.
Metrics are quantified indicators of data Airbridge collects through tracking links, SDKs, and APIs. You can select 1 to 20 metrics. Metrics without collected data do not appear. There are three metric types: standard metrics, cohort metrics, and calculated metrics. For details, see Airbridge Report Metrics.
Standard metrics are provided by default in Airbridge. There are four types based on what they measure.
Event count: Most Airbridge metrics fall into this type. They share names with the Airbridge events defined in the event taxonomy. For example, the Installs (App) metric shows the number of app install events generated during the selected date range.
User count of an event: Metrics with 'users' in the name. They show the count of unique users who performed the event. The same user performing the same event multiple times counts as 1. User count metrics update hourly.
Value collected with an event: Metrics with 'revenue' or 'amount' in the name. They show the values collected when the event is generated. Only events defined with Value in the event taxonomy are aggregated.
SKAdNetwork (SKAN): Metrics whose names start with 'SKAN'. They show data collected via SKAdNetwork (SKAN). To view data with these metrics, you need to set up the Conversion Value.
Cohort metrics show revenue and retention data on the Nth day after a user enters via a start event. They are used for indicators like N-day retention user count or rate, N-day ARPU, and N-day ARPPU. In the Actuals Report, GroupBys are applied by start event. To define new cohort metrics, see Creating Cohort Metrics.
Calculated metrics combine metrics, numbers, and operators into formulas. They are used to create indicators like ROAS or conversion rate. They are available across all apps in your organization, but if the formula includes a metric not defined in some apps, the metric appears as 0 for those apps. To define new calculated metrics, see Creating Calculated Metrics.
GroupBys are dimensions for splitting metrics. Selected GroupBys break down metrics in the results. For example, selecting Channel shows metrics per ad channel. You can select 0 to 10 GroupBys. Each metric type applies GroupBys differently.
Standard metrics, calculated metrics: Applied per metric.
Cohort metrics: Applied by start event.
Filters narrow down which GroupBys appear. The format is A is B, where A is a GroupBy and B is the value to filter by. Filter values (B) include only values collected at least once in Airbridge. The default condition is is. All available conditions are below.
Date option is the basis for aggregating ad performance. There are three options: Event Date, Target Event Date, and Touchpoint Date. For details, see Date option definitions.
After configuring the report, you can view the results. Results appear in a table, with sums and averages for each row.
In the Airbridge dashboard, go to [Reports]>[Actuals Report] and configure the following.
Date range: Set the period you want to view.
Metric: Select 'Installs (App)'.
GroupBy: Select 'Channel'.
Share results using the following features.
A Sharelink is a URL for downloading a CSV file with Actuals Report data. Click the share button to the right of the report name to generate one. Sharelinks are available only from [Saved Reports]. For details, see Share Real-Time Report Data via Sharelink.
Features and limits of the Actuals Report.
Features common to all reports. Some features are not available in some reports.
Keep the following in mind.
Per Meta's privacy policy, some Meta Ads (facebook.business) data is masked in reports during the selected date range if you have not agreed to the Advanced Mobile Measurement (AMM) Terms. Masking conditions are as follows.
The sum of impressions and engaged views from a Meta Ads campaign is under 1,000
Data provided by Meta Ads via channel integration or cost integration
Masked data is excluded from aggregation and appears as follows.
Note
To view all Meta Ads campaign data in reports, agree to Meta's AMM Terms. For details, see FAQ - Meta Business.
If Meta Ads data still appears masked after agreeing to the terms, try the following.
Change or extend the date in the date range. Only data after the agreement date is provided unmasked.
Change or remove some GroupBys and filters.
Calculated metrics are available across all apps in your organization. However, if the formula of a calculated metric includes a metric defined in only some apps, the result may not be what you expect.
App A and App B are in the same organization. Both apps use the following custom events and self-serve metric.
Assume calculated metrics are defined as follows.
message_sent = push_sent + in_app_sent
push_click_rate = (push_clicked / push_sent) * 100
In the results for each app, App A can see both calculated metrics. However, App B shows push_click_rate as 0 because App B does not collect the push_clicked metric.
Condition | Reference date | Date range |
|---|---|---|
Between | Start date, end date | From start date to end date |
Since | Start date | From start date to today |
Last | Number (n) | From n days (weeks, months) ago to yesterday |
Filter condition | Usage | Description |
|---|---|---|
is | A is B | Returns data where A is B |
is not | A is not B | Returns data where A is not B |
contains | A contains B | Returns data where A contains B |
does not contain | A does not contain B | Returns data where A does not contain B |
exists | A exists | Returns data that has A |
does not exist | A does not exist | Returns data that does not have A |
Feature | Description |
|---|---|
Saved Reports | Save reports. From your saved reports, you can bookmark the ones you want to access faster |
Copy and paste config | Share report settings with any Airbridge user, regardless of registered apps or permissions. The recipient can apply the same settings in the Actuals Report via [Paste config] or [Open in editor]. You can paste Actuals Report configs into the Trend Report to view results, but some configs may not transfer depending on the number of metrics and GroupBys |
Report URL | A Report URL is the URL generated each time you view a report. Without saving the report, share the URL with users who have access to view the same report |
Copy table | Copy individual cells or the entire table from the results and paste into Excel, Google Sheets, or similar tools |
File download | Download Airbridge report results in the format you select |
Sharelink | A Sharelink is a URL for downloading a CSV file with real-time Actuals Report data. The data a Sharelink provides depends on the app role of the Airbridge user who created it |
Feature/Limit | Description |
|---|---|
Maximum metrics | 20 |
Maximum GroupBys | 10 |
Self-serve metrics, calculated metrics, custom GroupBys | Supported |
Time zone | Follows app timezone by default. Can be changed in report settings |
Currency | Follows the configured app base currency |
Data format | Table |
Data update frequency | Real-time. User count metrics update hourly |
Available data | App event data, web event data, SKAN data, cost data |
Custom events | Supported |
Maximum rows in Airbridge dashboard | 10,000 rows |
Maximum rows in CSV / Google Sheets | 500,000 rows |
Maximum rows in Sharelink | 50,000 rows |
Data retention | 5 years |
Maximum date range per query | 400 days |
Name | Description |
|---|---|
Refresh | Re-fetch the results while keeping the current Airbridge report settings. The elapsed time since the last query appears next to Refresh. |
Wide mode | Configure reports on a wider screen. |
Search | Search for results in the Airbridge report. |
Collapse | Collapse or expand the Airbridge report settings. |
Report name input | Enter a report name. A name is required to save the report. |
Notation | Masked scope | Description |
|---|---|---|
Privacy Block | All data | Privacy Block appears in place of the value |
+α, ±α | Partial data | Appears next to the value |
Event/Metric | push_sent (custom event) | in_app_sent (custom event) | push_clicked (self-serve metric) |
|---|---|---|---|
App A | Collected | Collected | Collected |
App B | Collected | Collected | Not collected |
App | message_sent | push_click_rate |
|---|---|---|
App A | Available | Available |
App B | Available | Unavailable (Shown as 0 because push_clicked metric is not collected) |
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