- Marketers Guide
- Reporting
- Real-time Reporting
Creating an Actuals Report
The Actuals Report is the go-to report for monitoring ad performance. You can configure the metrics, GroupBys, and filters, to create a customized real-time report view that suits your marketing needs.
The Actuals Report can be accessed from the [Reports]>[Actuals] on the left menu bar.
The configuration box offers options for configuring the date range, metrics, GroupBys, and filters. The chosen metrics will be displayed by the selected GroupBys in the table. When setting up filters, only the data that meets the filter conditions will be displayed.
The Actuals Report shows the metric data measured during the set date range. Use the calendar filter to configure the date range.
Data provision period: 5 years (applied from February 1, 2023)
Maximum period that can be configured for a report view: 400 days
The date range conditions available in the calendar filter are as follows.
The date range can be set using the following conditions.
When using “Last,” options such as “Include today,” “Include this month,” and “Offset” can be added.
For example, if you select Last 30 days and add Offset + 3 days, the date range will start 33 days before today and end 4 days before today.
Attention
Due to some channels' privacy policies, some metrics may show data as 0 for anything older than 6 months. Refer to this article to learn more.
You can select the time zone of your choice for creating the report view. The default time zone is the same as the Airbridge App time zone.
The data collected through tracking links, Airbridge SDK, and ad channels can be visualized in the Actuals Report using metrics. You can choose from the metrics supported by Airbridge or create custom metrics to build the report view you need.
Up to 20 metrics can be selected to create a report view, and at least 1 metric must be selected to create an Actuals Report. If no metric is selected, the Actuals Report cannot be created even if you configure the GroupBy and filter. Note that metrics will appear in the metric selector only after the relevant data is collected by Airbridge. For more details, refer to this article.
When selecting events as metrics, the event count data is displayed. For example, when selecting Installs (App) as a metric, the report will show the number of the Installs (App) events that occurred during the set date range.
App events are suffixed with (App), and web events are suffixed with (Web). (App+Web) means both app and web events.
When selecting events with event value, such as Revenue (App) , as a metric, the sum of the event value is displayed.
Refer to this article to learn more about event value.
App events are suffixed with (App) and web events are suffixed with (Web). (App+Web) means both app and web events.
The table below lists the key metrics that show the sum of the event value. App Standard Currency is applied when displaying monetary amounts.
When selecting a metric with "user" in the metric name, you can visualize the unique user count of users who have performed Standard Events or Custom Events that have been collected more than once through the SDK.
The unique user count data is refreshed every 1 hour. For example, the number of unique users who triggered the Subscribe event between 12:00 PM and 1:00 PM can be visualized on the dashboard by selecting the Subscribe Users (App) metric after 1:00 PM.
Metrics prefixed with SKAN are metrics that can be used to view the data collected through SKAN. The SKAN conversion value setup must be complete to be able to use such them.
The metric data is grouped by the selected GroupBys. Configuring the GroupBy is optional and up to 10 GroupBys can be configured. You can rearrange the order of the GroupBys by dragging the GroupBy chips. Refer to this article to learn about the GroupBy options that are available.
When selecting the Day N metric and configuring GroupBys, the Start Event data will be grouped by the selected GroupBy option in the report.
Filters can be configured to display specific data in the chart and table. Select the filter option, operator, and value to configure a filter. Properties collected at least once are available as the filter option.
Filters can be also configured by clicking = or ≠ that appears when hovering over the GroupBy rows.
The Date Option allows you to configure how you want to aggregate the data in your report. The following options are available.
is based on Event Date
is based on Target Event Date
is based on Touchpoint Date
For more details, refer to this article.
The Actuals Report provides the data in table format. The report can be exported as a CSV file. You can also save your report settings to revisit the same report whenever needed.
The data in the Actuals Report is presented in a table where the sum and average value of each field are visible.
Using the Sharelink feature, the data of the saved report can be shared as a CSV file in near real-time without the need to access the Airbridge dashboard. Only saved reports can be shared using a Sharelink.
The data shared via Sharelinks is the data from the report view you have created and have access to in the Airbridge dashboard. Therefore, be cautious when sharing Sharelinks, as anyone with the Sharelink can import the report data, regardless of the app access level, even people who are not an Airbridge user.
Refer to this article to learn more about how to use Sharelinks.
Airbridge supports various features across its reports, from saving reports to sharing them with others.
The table shows the general features supported by Airbridge reports. Some features are not available in certain reports.
Refer to the table below to learn how to share your report with others.
Following Meta's privacy policy, Meta Ads campaign data is masked in Airbridge until you accept Meta's Advanced Mobile Measurement (AMM) Terms, provided that both of the following conditions are met for the set date range:
The sum of impressions and engaged views from Meta Ads campaigns is less than 1,000
The Meta Ads campaign data is imported to Airbridge through channel integration and cost integration
The masked data will be displayed as follows instead:
Note
To gain full visibility of your Meta ads campaign data in Airbridge reports, you need to accept Meta’s Advanced Mobile Measurement (AMM) Terms. Otherwise, Meta ads campaign data remains masked in Airbridge. For more information about Meta's AMM terms, refer to this article.
If Meta Ads data is still not visible after agreeing to the terms, you may try changing your report settings as follows:
Change or extend the date range. Only data from periods after consent is provided in raw data.
Change or remove some of the GroupBys and filters.
Calculated metrics are defined at the organization level. However, pay attention if the formula defining the calculated metric includes a metric specific to an Airbridge App.
Take a look at the scenario below.
Let's say App A and App B are registered with your organization. As illustrated in the table below, custom events and self-serve metrics are created to measure App A and App B.
Let's say the following 2 calculated metrics were also created, with the formulas including the custom events and self-serve metrics described in the table above. A calculated metric created for 1 App can be used for all Apps registered with the organization.
message_sent = push_sent + in_app_sent
push_click_rat
e= push_clicked / push_sent * 100
The calculated metrics will work differently for App A and App B as illustrated in the table below.