Lag Time Report

Click-To-Install-Time (CTIT) refers to the time from ad click to install. In the Lag Time Report, the CTIT distribution is visualized in a chart and table. Keep an eye out for potential ad fraud if you notice any unusual changes in the chart. Navigate to [Reports]>[Lag Time Report] to open the Lag Time Report.

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Configuring a Report View

Click Configuration to open the side panel. The configuration settings apply only to the table. The chart displays the CTIT by channel and is not affected by the configuration settings. The configured metric, GroupBy, filter settings in the side panel apply to the table. In the [Table Option] tab, you can configure the max. number of items per page, sort criteria, etc.

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Understanding the Lag Time Report

The Lag Time Report provides data in a chart and a table. The configuration settings apply only to the table.

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Chart

The chart shows the CTIT distribution by channel and is not affected by the configuration settings. Hover over the trend line of a channel to view its install count and percentage of total installs. Click on the items in the legend on the left of the chart to show or hide the trend lines in the chart. In the Interval selector, you can configure the duration of a range that is visualized in the chart. The options include 5 seconds, 1 minute, 1 hour, and 1 day. If you want to examine the CTIT data more granularly, select a shorter duration from the Interval selector. You can also use the range controller to visualize a specific section of data in the chart.

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Table

The configured metric, GroupBy, filter settings apply to the table only.

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Using the Lag Time Benchmark Data

The benchmark CTIT is the time it took for users from clicking the app download button in the Google Play Store to launching the app for the first time. Negative CTIT values that are unknown or negative are excluded from the benchmark CTIT calculation.

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Supported features

Sharing reports

Refer to the table below to learn how to share your report with others.

Feature	Description	User Guide
Copy Config	Click Copy Config to share the report with other Airbridge users regardless of their app roles and access settings.	- Copy Config
Grant App Access	Invite users to the Airbridge App and assign app roles. The data users can access depends on their app roles. Users invited to the Airbridge App can access other features. Invite users after careful consideration.	- Grant App access - Airbridge User Management
Copy Table	Click Copy Table and paste the table into a spreadsheet or a messenger.	- Copy Table

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Attention

Supported features and limitations of the Lag Time Report

The table below outlines the features and limitations of the Lag Time Report.

Report Configuration

Supported features and limitations	Description
No. of GroupBys that can be configured	4
Timezone	Follows the configured Airbridge App timezone

Data Provision

Supported features and limitations	Description
Data visualized in	Table, chart
Data refresh cycle	Real-time
Aggregated data	App event data
Maximum no. of rows in the Airbridge dashboard	10,000 rows
Maximum no. of rows in the CSV file	10,000 rows

Date range and Data Retention

Supported features and limitations	Description
Data available of	D-0 ~ D-365
Maximum date range configurable for a single report view	45 days
Data retention time	365 days