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Introduction

Once the app with the Airbridge SDK installed has been published, the final step of dashboard setup is required. This document guides you through the initial setup process for measuring marketing performance in the Airbridge dashboard. Understanding the Airbridge dashboard’s features and completing the setup for performance tracking allows you to effectively analyze your marketing performance.

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3.1 Dashboard & channel setup

Self-Attributing Network (SAN) collects touchpoints of app advertising campaigns through channel integration within the Airbridge dashboard. If you are not operating SAN advertising channels, you can skip this step. For SANs that require integration, please proceed with channel integration work through the user guides below. All advertising channels excluding SANs, as well as owned media and earned media, need to create tracking links to track performance. Use integrated channel tracking links for integrated advertising channels, and use custom channel tracking links for non-integrated advertising channels and owned/earned media. For detailed information on how to create tracking links, please refer to the user guides below. Frequently Asked Questions
  • I want to create tracking links in bulk.
You can create tracking links in bulk through Google Sheets using Airbridge’s tracking link generator. For information on how to create tracking links in bulk using the generator template, please refer to the user guide below. ▶ Creating Tracking Links in Bulk from Generator Template
  • I created a tracking link with the tracking link generator, but the performance of that link is not visible in the report.
If your Airbridge app role is agency, when using the tracking link generator, please verify that the ‘Tracking Link API Token’ is set to your own account or your agency’s. Airbridge distinguishes link creators through the tracking link API token. Agencies can only view data from tracking links created by users granted the same agency permissions, so tracking links created with an in-house marketer’s tracking link API token will not appear in the report. Recreate the tracking link with the appropriate tracking link API token, or request channel data permissions from the advertiser for the campaigns you operate. ▶ Managing Agency App Access Permissions > Setting Channel Data Permissions
  • I want to dynamically change the user’s landing page for catalog ad operations.
For the basic principle of dynamically changing a user’s landing page, please refer to Airbridge’s dynamic deep link guide. (▶ Setting Up Deep Links) Please refer to the content below on how to set up dynamic deep links.
  1. Deep Link Address Example
Let me explain using an example of a deep link address that lands users on a product detail page. The two deep link addresses below each navigate to different product detail pages:
  1. ablog://detail?pid=1234 (detail page for product number 1234)
  2. ablog://detail?pid=5678 (detail page for product number 5678)
  3. Setting Deep Link Address Using Variables
Since the product number changes dynamically, set this part as a variable using curly braces ({}). For example, designate the pid value as a variable:
  1. ablog://detail?pid={product_id}
  2. Creating Tracking Link
Enter the deep link address set as above in the final destination and create a tracking link. The created tracking link will have a parameter added: product_id={product_id}. For example, the tracking link template could be as follows:
  1. https://abr.ge/@airbridge_demo/channel_name?[…]&product_id={product_id}&(continued)
  2. Inserting Dynamic Values
Request the advertising channel to dynamically fill in the value for {product_id}. When an actual user clicks the tracking link, {product_id} is replaced with the ID of the clicked product. For example:
  1. When clicking product 1234 ad: https://abr.ge/@airbridge_demo/channel_name?[…]&product_id=1234&[…]
  2. When clicking product 5678 ad: https://abr.ge/@airbridge_demo/channel_name?[…]&product_id=5678&[…]
  3. Deep Link Delivery
Airbridge passes the product_id value filled in the tracking link to the scheme deep link, enabling the user to land on the detail page of the clicked product:
  1. Deep link address delivered to app when clicking product 1234 ad: ablog://detail?pid=1234
  2. Deep link address delivered to app when clicking product 5678 ad: ablog://detail?pid=5678
Tracking links set up in this way can direct users to the detail page matching the product they clicked.

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3.3 Postback Setup

Proceed with postback settings for ad optimization and settlement. After setting postback sending conditions, try sending data to the media. ▶ Setting Up Airbridge Postbacks

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3.4 Report and Analysis

After completing advertising channel integration and tracking link creation, you can check advertising performance through Airbridge reports. Utilize various reports to analyze advertising performance and user data, and optimize your advertising marketing strategy. For detailed information on how to interpret reports, please refer to the user guide below. ▶ Getting Started with Airbridge Reports Frequently Asked Questions
  • What is the Unattributed channel?
The Unattributed channel refers to cases where app installations or user inflows did not occur through a specific advertising campaign or marketing activity. This includes cases where users install or use the app naturally rather than being acquired through advertising. Other MMPs also call this Organic.
  • After publishing the app with the Airbridge SDK installed, more Install events are being counted in Airbridge than in internal data. What is the reason?
The Airbridge SDK counts it as an installation when the app is opened for the first time. Therefore, if an existing user who was already using the app updates to a new app version with the SDK installed, it will be counted as an app update internally, but Airbridge will detect that the user is using the app for the first time and count it as an Install event. Because of this, in the early stages of Airbridge adoption, more Install events than expected may be recorded. As time passes and most existing users update the app, this figure stabilizes. Due to this, it can be difficult to distinguish between existing user updates and new user installations initially. Therefore, when operating install-rewarded ads, it is advisable to operate ads after most existing users have updated the app to reduce this noise. If you are migrating from an MMP or have collected device IDs (GAID, IDFA, IDFV) of active users internally, you can mitigate this phenomenon by uploading (backfilling) device IDs to the Airbridge server. For details, please refer to the Checking First Event Status via ID Upload guide.
  • I want to find definitions of terms used in reports
You can check them in the report metrics and report group-by glossaries below. ▶ Report Metrics ▶ Report Group-By
  • I want to find frequently asked questions related to report interpretation.
You can check frequently asked questions related to Airbridge reports in the guide below. ▶ Frequently Asked Questions - Getting Started with Airbridge Reports
  • There are discrepancies between the number on advertising channel or app market report and Airbridge reports.
Numerical discrepancies can occur between advertising performance that can be checked in advertising channels and Airbridge reports. Representative causes of numerical discrepancies are as follows:
  • Attribution model
  • Data aggregation criteria
  • Validity verification rules
In addition, numerical discrepancies occur due to differences in metric definitions, duplicate event criteria, etc. For detailed information, please refer to the user guide below. ▶ Reasons for Discrepancies Between Advertising Channels and Airbridge Dashboard

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3.5 Managing Campaign Performance (Optional)

Up to this point, these were essential tasks needed to check advertising performance. In this step, we introduce optional tasks to more effectively optimize and manage advertising performance. This step is not mandatory, but it greatly helps in fine-tuning and improving advertising performance. Optimize and efficiently manage your advertising performance through the following tasks: Additionally, you can check more features and examples in the ‘Checking Campaign Performance’ section of the Airbridge user guide. Use this to conduct more in-depth advertising performance analysis utilizing various features. ▶ Checking Campaign Performance

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Closing Remarks

This concludes the Airbridge onboarding guide. We hope that the initial setup of Airbridge and advertising performance measurement have been successfully completed, and that this guide has been a useful help in the process. Now, operate effective advertising campaigns through Airbridge and optimize your advertising performance. If you need additional help or have any questions, please feel free to contact us at any time through the inquiry button on the dashboard. Airbridge will always do its best to support you in maximizing your company’s marketing performance. Thank you.