Yahoo! JAPAN Ads Display Ads

View Yahoo! JAPAN Ads Display Ads campaign performance in Airbridge by integrating Yahoo! JAPAN Ads Display Ads with Airbridge. Set up the integration in [Integrations]>[Ad Channel Integration]>[LY Ads].

Go to the [Tracking Link] tab and create and manage tracking links for measuring Yahoo! JAPAN Ads Display Ads campaign performance. For detailed instructions, refer to the articles below.

Attention

Set up postback before using tracking links. Postback must be set up before data collection to ensure all collected data is sent to the ad channel. If not, data collected through tracking links will not be sent to the ad channel.

Attribution rules

Go to the [Attribution Rule] tab to set up lookback window and attribution window. Click Go to edit page to move to the [Management]>[Attribution Rules] page, where you can edit the windows.

SKAN integration

SKAdNetwork (SKAN) integration enables you to measure iOS app campaigns. Complete the required preparations in the article below. No additional setup is needed to use SKAN with Yahoo! JAPAN Ads Display Ads.

Postback settings

Go to the [Postback] tab and set up conditions for sending data collected by Airbridge tracking links and SDK. You can use the data sent through postbacks for campaign optimization and ad spend settlement.

To send events to Yahoo! JAPAN Ads Display Ads through postbacks, you need to register Yahoo! JAPAN Ads Display Ads link IDs as postback keys in the [Postback] tab.

Follow the steps below to find your link IDs in Yahoo! JAPAN Ads Display Ads and register them in the Airbridge dashboard:

  1. Sign in to your Yahoo! JAPAN Ads Display Ads dashboard. If you don't have an ad account yet, create one before proceeding.

  2. Go to the [MMP Integration Settings] page.

  3. Select Airbridge as your MMP, then find the Android Link ID and iOS Link ID of your app.

  4. In the Airbridge dashboard, go to the LY Ads' [Postback] tab, click Postback Keys, and register the link IDs.

Events sent via postback

Only standard events are sent to Yahoo! JAPAN Ads Display Ads via postback. Custom events are not supported.