Airbridge supports measuring Connected TV (CTV) campaigns. With Airbridge, you can track the impact of CTV campaigns on your mobile app performance and gain a more detailed understanding of the user journey leading up to the conversion in your app.

Create tracking links to measure the performance of CTV campaigns in Airbridge. The ad channels supported by Airbridge for measuring CTV campaigns are listed below.

Attention

CTV tracking links should only be used to track CTV campaigns. Using them to track app or web campaigns may cause errors in the measurement process.

To create a tracking link to apply to your CTV ad, navigate to [Tracking Link]>[Link Generation] and select the channel that will carry the CTV ad in the [Channel] field.

When creating a tracking link, abr_crossplatform=1 will be appended for CTV tracking links. No additional configurations are required.

For more details on how to create tracking links, refer to thisarticle.

By default, CTV impressions are given lower attribution priority than clicks because Airbridge prioritizes clicks over impressions.

To give CTV impressions the same priority as clicks, enable the Click Parity for CTV Impressions. “Clicks” here refer to clicks where the user is identified by Device ID Matching.

To set this up, go to [Management]>[Attribution Rules] in the Airbridge dashboard. See this article for details.

To view CTV campaign performance, filter the report by the ad channel you’re running your CTV campaign on. Refer to the section below to learn how Airbridge measures CTV campaign performance.