Onboarding Airbridge

Airbridge is a mobile measurement partner that streamlines marketing attribution, from data collection to performance measurement, within a single unified dashboard. Airbridge provides readily available report templates to help you efficiently track user journeys across apps and websites and gain valuable insights for mobile growth. Features such as deep linking, audience management, fraud validation, and raw data exports are also available for mobile performance optimization. Let’s begin your Airbridge journey!

About Airbridge

Airbridge is accessible through a web browser. Try using the demo app to explore Airbridge’s capabilities without any setup.

Start exploring: Click to open the Airbridge dashboard

Follow the steps below to begin your Airbridge journey. The actual onboarding process may vary depending on the nature of your business.

NoteIf you upgraded from DeepLink plan to Growth (MMP) plan, review the “Requirements for IDFA collection (iOS)” before proceeding.

Requirements for IDFA collection (iOS)

Growth (MMP) plan measures ad performance based on Airbridge attribution model. Collecting Identifier for Advertisers (IDFA) in iOS environment is essential for accurate attribution. Complete the following to ensure IDFA collection.

Provide ATT prompt

Ensure your app implements the App Tracking Transparency (ATT) prompt. Only IDFA from users who consent to ATT will be collected.

Configure ATT prompt

Set timeout for IDFA collection

Set an appropriate timeout in the setAutoDetermineTrackingAuthorizationTimeout function in the Airbridge SDK. IDFA from users who consent to ATT is collected within this timeframe, starting from their first app launch after installation. We recommend setting this timeout to 30 seconds or longer, depending on your app’s characteristics.

See step 4 in Configure ATT prompt

Test deferred deep linkingAfter setting a timeout in the setAutoDetermineTrackingAuthorizationTimeout function, test whether deferred deep linking works as intended. Users who launch the app for the first time after installation will be deep linked once the timeout expires. Since the timeout affects when users can access the app page, ensure that deferred deep linking works as intended.

Step	Description	Relevant Articles
1. App registration and configuration	Add your app to Airbridge and set the app time zone, app standard currency, etc.	- Add Your App to Airbridge - App Time Zone Setup - App Standard Currency Setup
2. SDK integration	Integrate the Airbridge SDK into your apps and websites.	- Getting Started with the Airbridge SDK - Android SDK - iOS SDK
3. Attribution setup	Adjust the attribution rules to match your marketing goals.	- Setting Up Attribution - Airbridge Attribution Model - Lookback and Attribution Window Setup
4. Integration and tracking link generation	Connect Airbridge with your ad channel accounts or embed Airbridge tracking links in your ads to measure performance.	- Integration Overview - Creating Tracking Links
5. Additional configuration	Proceed with additional setups as necessary, such as enabling deep linking on tracking links or connecting cloud storage and other third-party platforms with Airbridge.	- Cloud Storage Integration - Third-party Platform Integration - Deep Link Settings
6. Data collection	Allow Airbridge to collect a substantial amount of data for about 24 to 48 hours.
7. Performance measurement	Access your data through Airbridge reports and raw data exports.	- Airbridge Reports Overview - Using Your Raw Data

Airbridge User Guide at a glance

Category	Description	Key Articles
Getting Started	Begin your Airbridge journey by configuring your Airbridge App settings and attribution rules.	- Airbridge User Management - Understanding Events in Airbridge - Configuring Your App in Airbridge - Setting Up Attribution
Tracking Link	Tracking links serve as an essential tool for data collection. Make sure to read about Integrated Channels and Custom Channels before creating tracking links. You can use social share previews and custom domains to improve user experiences.	- Understanding Channels - Creating Tracking Links - Configuring Tracking Links - Deep Link
Reporting	Monitor your online performance through the Overview Dashboard and Actuals Report in real-time. The Retention Report, Revenue Report, Funnel Report, and Active Users Report highlight key metrics such as retention rates, revenue, conversion rates, DAU, and MAU. You can also upload your data that Airbridge does not collect to Airbridge. If you run iOS campaigns, complete the necessary setups for campaign measurement through SKAdNetwork.	- Overview Dashboard - Actuals Report - Retention Report - Revenue Report - Funnel Report - Active Users Report - Uploading Data to Airbridge - SKAdNetwork (iOS)
Integration	Airbridge supports integration with various ad channels. You can also connect Airbridge with your cloud storage and other third-party platforms. You can build audience segments and share them with ad channels to optimize your campaigns.	- Google Ads - Meta Ads - Apple Ads - TikTok for Business - Ad Channel Integration - Cloud Storage Integration - Third-party Platform Integration - Mediation Platform Integration - Audience Manager
Airbridge Playbooks	Discover best practices and recommended actions for various scenarios to optimize your Airbridge experience.	- How To Boost Conversion Rates With Web Redirection Using Airbridge Tracking Links
Glossary	Explore the metric and GroupBy options available in Airbridge reports, as well as essential mobile marketing terms.	- Report Metrics - Report GroupBys

​About Airbridge