Note
Huawei Ads changed its name to Petal Ads. For more details, visit Huawei Developers.
Petal Ads supports diverse ad formats, including splash, banner, rewarded, native, and roll ads across Huawei apps. With the integration, you can view the ad performance of your Petal Ads campaigns in Airbridge.
You can set up the integration with Petal Ads in the [Integrations]>[Ad Channel Integration] menu. Make sure to enable smart tracking in Petal Ads before submitting your Link ID to Airbridge. If this step isn’t successfully completed, Airbridge events may not be visible in your Petal Ads dashboard, leading to inaccuracy in analysis.
1. In your Petal Ads dashboard, select [Tools] from the top menu bar and navigate to [Delivery assistance]>[Events and assets].
2. Click Add asset.
3. Click App.
4. Select “Airbridge” from the [Analytics Tool] dropdown menu and switch on the Smart Tracking toggle. Click Submit.
Note
The integration setup can only be completed by submitting the Petal Ads Link ID to Airbridge. Contact Petal Ads to get your Link ID.
1. Navigate to [Integrations]>[Ad Channel Integration] in your Airbridge dashboard. Select “Petal Ads."
2. Select the [Integration] tab. Switch on the Petal Ads MMP Integration toggle.
3. Enter your Petal Ads Link ID and click Submit.
4. Switch on the In-app Event Postback toggle to send events to Petal Ads. For more details, refer to the section below.
By enabling postbacks, you can send Airbridge events to enrich your data in Petal Ads and drive insights to optimize your campaigns.
Navigate to [Integrations]>[Ad Channel Integration], and select “Petal Ads.” In the [Integration] tab, switch on the In-app Event Postback toggle. You must have switched on the Petal Ads MMP Integration toggle and submitted your Petal Ads Link ID in advance.
The following table shows the pre-set Airbridge events and Petal Ads events. Although it can be edited, it is advised to use the pre-set event pairs.
Airbridge Events | Petal Ads Events |
|---|---|
Subscribe | subscribe |
Unlock Achievement | achievementUnlocked |
Add to Wishlist | addToWishlist |
Share | share |
Complete Tutorial | tutorialCompletion |
Achieve Level | levelAchieved |
Add Payment Info | addPaymentInfo |
Initiate Checkout | initiatedCheckout |
Spend Credits | spentCredits |
Start Trial | startTrial |
Rate | rate |
Home Screen | abrHomeScreen |
Product Catalog | abrProductCatalog |
Sign-out | abrSignOut |
Ad Impression | abrAdImpression |
Unsubscribe | abrUnsubscribe |
Schedule | abrSchedule |
Ad Click | abrAdClick |
Deeplink Pageview | abrDeeplinkPageview |
In the [Attribution Rule] tab, you can configure the lookback window and attribution window for Petal Ads. Click Go to edit page to move to the [Management]>[Attribution Rule] page, where you can edit attribution rules.
For detailed instructions on configuring the lookback window and attribution window, refer to this article.
Owner or In-house Marketer users can authorize Agency users to access Petal Ads campaign data in Airbridge. You can check each user’s app role in the [Settings]>[User Management] menu.
Note
All Owner and In-house Marketer users can grant Agency users permission to access the campaign data of individual ad channels.
You can add agencies to the permission list in the [Agency Setting] tab.
1. Navigate to [Integrations]>[Ad Channel Integration] in the Airbridge dashboard. Select “Petal Ads.”
2. Select the [Agency Setting] tab and click + Add Agency.
3. Select the agency to authorize. Agencies already added won’t appear in the search results.
4. Configure the rules for the campaigns that the selected agency can access. Select “starts with” or “ends with” to give access to the campaigns that either start or end, respectively, with specific keywords.
You can choose from the existing ones or enter new ones. The keywords can be up to 50 characters long, using only letters in mixed case, numbers, and hyphens. To save your configuration, click Save.
5. In the [Agency Setting] tab, you can see the list of authorized agencies and the campaign name rules.
Once an agency is added to the access permission list, users belonging to that agency will gain access to the campaign data and integration features, albeit with certain limitations.
If you are an Agency user and need access permission, ask an Owner or In-house Marketer user to add your agency to the access permission list.
Owner or In-house Marketer users | Agency users with permission | |
|---|---|---|
View the Airbridge reports | o | o |
View ad account information | o | o |
Add or delete ad accounts | o | o |
Manage the integration toggle status | o | x |
View the modification history | o | x |
Note
Only Owner and In-house Marketer users can manage the integration toggle status or view the modification history. If you are an Agency user and need access to these features, contact an Owner or In-house Marketer user.
Edit or delete the campaign name rule for individual agencies in the [Agency Setting] tab to control the scope of campaign data access agencies get. If you want to restore a deleted rule, you must add the agency to the permission list again, repeating the steps above.
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