Airbridge supports integration with Criteo. With the integration, you can track and measure the performance of Criteo campaigns in Airbridge.
Navigate to [Integrations]>[Ad Channel Integration] in your Airbridge dashboard and select Criteo. In the [Tracking Link] tab, you can create and manage tracking links to measure the performance of your Criteo campaigns.
For detailed instructions on creating and managing tracking links in Airbridge, refer to the articles below.
Postback configuration required
To share in-app events and attribution results with ad channels, postback configuration must be completed before you embed tracking links to your ads.
If the postback configuration is not completed before data collection begins, the data will not be shared with the respective ad channels.
When you complete the tracking link generation, you will get 3 tracking links: click-type, server-to-server click-type, and impression-type.
The correct tracking link type must be used for tracking performance, depending on your campaign type. Refer to the information below.
Share the click-type tracking link with your Criteo account manager. Users will be redirected to the destination configured in Airbridge.
Share the server-to-server click type tracking link and the scheme deep link with your Criteo account manager. Users will be redirected to the scheme deep link’s destination.
Not sure which tracking link type to use?
Consult with your Airbridge CSM or your Criteo account manager.
In the [Attribution Rule] tab, you can configure the lookback window and attribution window for Criteo. Click Go to edit page to move to the [Management]>[Attribution Rule] page, where you can edit attribution rules.
Refer to this article for detailed instructions on configuring the lookback window and attribution window.
Follow the steps below to enable cost integration with Criteo.
1. Navigate to [Integrations]>[Ad Channel Integration] in your Airbridge dashboard. Select Criteo_New.
2. Select the [Cost Integration] tab. Switch on the Criteo Cost Integration toggle and click Log in to Criteo.
3. Sign in to the Criteo account you want to connect with Airbridge. The Criteo account must have been assigned the administrator role in the Commerce Growth dashboard.
4. Scroll down in the popup window and click Approve to grant access to Airbridge.
5. Select the Criteo account to connect and click Confirm.
6. When the popup window closes, the Criteo account connected to Airbridge will appear in the integrated account list. The status will show “Waiting” for up to 4 hours from the time the account is added and will change to “Success” when data is pulled for the first time.
To disable the integration, switch off the cost integration toggle. No data will be pulled once the integration is disabled. Data already pulled into Airbridge is not affected.
The account information remains saved to Airbridge unless you remove the ad account from the integrated account list. By switching back the toggle on, the cost integration is enabled again with existing account information.
To remove an ad account from the integrated account list, click the […] icon and click Delete. If you want to reconnect with a removed account, repeat the cost integration setup process from the start.
Upon submitting your ad account information to Airbridge, you can check if the integration is running. The status may show “Waiting” even when the account is successfully added if no data has been pulled yet.
For more details on the integration status and data import schedule, refer to the below information.
The integration status shows your cost integration and data update status at a glance.
Status | Description |
|---|---|
Waiting | The ad account is successfully added, but no data has been pulled yet. This status may remain for up to 4 hours. |
Success | The data is being pulled and updated regularly. The last update time is displayed. |
No data | No data has been pulled as the campaign has not run for the past 7 days. |
Failed | The data can’t be pulled due to an error. Some of the most common causes are: |
To ensure accuracy, Airbridge pulls the cost data several times throughout the day.
Frequency: Every 4 hours, 6 times a day starting 3:00 PM (UTC)
Schedule: 3:00 PM, 7:00 PM, 11:00 PM, 3:00 AM, 7:00 AM, 11:00 AM (UTC)
Data pulled: Cost data from the past 7 days, from D-0 to D-6
The last data update time is found under “Last Updated” in the integrated account list.
The data pulled from Criteo can be viewed in the Actuals Report using the metrics and GroupBys below.
Metrics | Description |
|---|---|
Clicks (Channel) | The number of clicks measured by the ad channel |
Impressions (Channel) | The number of impressions measured by the ad channel |
Cost (Channel) | The ad spend spent on the ad channel |
Difference between Clicks and Clicks (Channel) metrics
The Clicks and Clicks (Channel) metrics both indicate the number of ad clicks, but their data collection methods differ.
Clicks: Data collected through Airbridge tracking links
Clicks (Channel): Data provided by Integrated Channels
All metrics with (Channel) in their names reflect the measurement reported by Integrated Channels. This rule applies to Impression and Impression (Channel) metrics as well.
GroupBy | Description |
|---|---|
Channel | The media source of the winning touchpoint |
Campaign | The name of the campaign of the winning touchpoint |
Ad Group | The name of the ad group of the winning touchpoint |
Ad Creative | The name of the ad creative of the winning touchpoint |
Campaign ID | The unique ID assigned to the campaign of the winning touchpoint |
Ad Group ID | The unique ID assigned to the ad group of the winning touchpoint |
Ad Creative ID | The unique ID assigned to the ad creative of the winning touchpoint |
Ad Account ID | The unique ID assigned to the ad account of the winning touchpoint |
Sub Publisher | The second-tier media source of the winning touchpoint |
GroupBy | Description |
|---|---|
Country | The country code for the mobile device |
OS Name | The operating system installed on the mobile device |
GroupBy | Description |
Event Hour | The hour the event occurred in a 24-hour format |
Event Date | The day the event occurred (YYYY-MM-DD) |
Event Year | The year the event occurred (YYYY) |
Event Month | The month the event occurred (MM) |
Event Week | The week the event occurred (WW) |
Event Day of the month | The day of the month the event occurred (DD) |
Event Day of the week | The day of the week the event occurred in three-letter abbreviations |
Unspecified ad account name
If a user has not specified the ad account name in the Criteo dashboard, Airbridge receives a null value for the Ad Account ID. If you select “Ad Account ID” as GroupBy in the Actuals Report, it may show an empty column.
In the [Postback] tab, you can configure postbacks and determine which in-app events and attribution results to send as postbacks. The data collected with the Airbridge SDK and tracking links enables you to optimize campaigns and make strategic decisions about budget allocation.
For more details on postback settings, read this article.
Airbridge pulls the cost data from the past 7 days, every 4 hours, 6 times a day starting at 3:00 PM (UTC). As the updates are not real-time, there may be data discrepancies between Airbridge and the ad channel, depending on the time of reporting.
The Cost (Channel) metric, which shows your ad spend reported by the ad channel, displays value only when used with specific GroupBys.
Below are the GroupBys that can be used in the Actuals Report to view data with the metric:
Channel
Campaign
Ad Group
Ad Creative
Depending on the data reported, the metric may not display any value even if you use the GroupBys above.
The data pulled via cost integration is provided by the app time zone and app standard currency set within Airbridge.
To minimize data discrepancy, align your app’s currency and time zone settings in your Airbridge dashboard and your ad channel’s dashboard.
Once the cost integration is enabled, the following campaign details are advised not to be edited to avoid any error in pulling data into Airbridge.
Campaign name
Ad group name
Ad creative name
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